The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 489

VRWorld

APRIL 28, 2017

Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. Enter Magic Leap.

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VRScout

SEPTEMBER 8, 2018

After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”.

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The Ghost Howls

JULY 13, 2020

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Peggy Johnson is the new CEO of Magic Leap. News worth a mention.

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AR Insider

JULY 5, 2021

As if on cue, enter Matthew Ball, former Amazon Studios strategist turned VC, who has written brilliantly about The Metaverse. Apple and Snap partner JigSpace, the ‘Canva for 3D,’ raises a $4.7M The free VR social world has exploded since adding game consoles and Apple devices. Rec Room To Add Android App.

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The Ghost Howls

JANUARY 23, 2020

Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands. My duck-face while wearing Magic Leap One glasses. The company to keep an eye on is Magic Leap. Standalone/All-in-two headsets.

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EnterpriseWear

DECEMBER 4, 2018

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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AR Insider

JANUARY 11, 2021

Now what’s going to happen to the malls Amazon doesn’t want as warehouses? A year later Magic Leap ran out of cash and laid off half the company. I’d put Apple in the top ten also for its introduction of lidar (3D depth scans) on the new iPad. Image source: Apple. Social media giants have a lot to answer for.

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The Ghost Howls

AUGUST 28, 2023

Another leak regarded the release date: an Amazon listing put the availability date of the Quest 3 starting from October, 10th. This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm.

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ARVR

JUNE 29, 2020

The Smart-Accessory Revolution A Pew Research Center survey conducted at the beginning of 2013 showed that only 51% of adults in the United States owned a smartphone, 6 years after the launch of the 1st-generation Apple iPhone. Another survey conducted mid-June 2019, 4 years since the debut of the Apple Watch, showed that roughly 1-in-5 U.S.

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Augmented Reality Magic Leap Survey AR 130

The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. The device is available on Amazon for $379. This would show the fear that Meta has for its upcoming competitor.

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

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The Ghost Howls

FEBRUARY 8, 2021

Someone from a major company (Amazon, Apple, Microsoft), with pockets big enough to be able to compete with the rich Facebook, giving users an alternative and stimulating Facebook in doing even better. Apple rumored to release a VR headset worth $3000. Another week, another rumor about Apple’s XR plans.

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XR Today - Augmented Reality tag

AUGUST 2, 2023

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

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AR Insider

SEPTEMBER 26, 2019

For Apple, AR’s job is to sell more hardware. Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Amazon will be the commerce layer, Microsoft the productivity layer and Facebook, the social/identity layer. Facebook Hardware Lead Andrew Bosworth Explains Live Maps.

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AR Insider

OCTOBER 1, 2019

Why Facebook and Amazon have joined the race to bring computing to your face. — Facebook and Amazon each discussed computer glasses at launch events this week. — Amazon’s approach is to get a lightweight product out now, while Facebook is promising advanced technology in a few years. by Kif Leswing, CNBC, 9/29/19.

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The Ghost Howls

MARCH 23, 2020

The time has come and finally Apple will implement a depth back camera in its upcoming iPad Pro. It is another step towards the creation of a great AR ecosystem for Apple. And probably the Android world will follow Apple’s steps soon and will adopt depth sensors as well in the upcoming months. Yes, Android, Google.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B Magic Leap partners with AMD for its next-generation device.

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The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Image by Epic Games).

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The Ghost Howls

DECEMBER 13, 2021

Apple is entering the XR field, and Facebook is currently dominating the VR market. Apple headset may be very lightweight. According to Apple analyst Ming-Chi Kuo, the upcoming Apple visor should weigh around 3–400g, which is much lighter than current headsets on the market, including the Quest 2.

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Charlie Fink

JUNE 7, 2019

Apple begins its World Wide Developer Conference on Monday, June 3rd; Microsoft, Facebook (Oculus), Google, Amazon, Snap, and Magic Leap, had theirs earlier in the year. AWE is a snapshot of a developing industry, though it does not have participation from major players with developer conferences of their own.

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The Ghost Howls

MARCH 30, 2020

Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this. I really can’t wait to see the Apple AR glasses…. The game would already work in a street close to Apple’s HQ. Oculus Quest is available again in some countries.

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Peter Graham

SEPTEMBER 18, 2019

The ‘Orion’ project still exists but is a far more advanced AR device along the lines of Magic Leap One or HoloLens 2. In both reports, Facebook’s AI voice assistant which is being developed to rival Apple’s Siri or Amazon Alexa will be used as the input mechanism for users.

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Tech Trends VR

DECEMBER 19, 2019

In fact, the device sold out at retailers such as Amazon, Walmart and Newegg. Bumpy Road For Magic Leap. Magic Leap then announced it was pivoting towards enterprise customers following damning reports of extremely weak sales. VR Therapy.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

Also keep in mind that there are plenty of private companies worth investing in, and some public companies listed below have invested in them like Magic Leap who has investments to the tune of $1.39 Amazon – NASDAQ: AMZN – VR Content & Game Engine. Amazon – NASDAQ: AMZN – VR content. Unconfirmed.

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The Ghost Howls

JANUARY 19, 2020

Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. Magic Leap and nReal are trying to find an agreement. (Image by Engadget). Oculus Go price cut down to $150. News worth a mention. Image by nReal).

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The Ghost Howls

OCTOBER 19, 2020

After one month from its official announcement, Facebook has released the Oculus Quest 2, that from the 13th of this month can be purchased online on the Oculus Store or on official resellers (like Amazon) or offline on partner stores (like Best Buy). Apple launches iPhone 12, Pro models have Lidar sensor.

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The Ghost Howls

MAY 24, 2021

In the end, it has not been Apple or Facebook, but Snap to make its first move in the AR glasses space. Quest 2 recalled from Amazon EU for skin irritation issue. Facebook is working with Amazon to solve all the bureaucratic stuff and we hope that sales can start again soon. Top news of the week. Image by Snap).

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The Ghost Howls

AUGUST 11, 2019

And i ts 2021+ timeline for XR makes me wonder if Huawei plans to release its headset around that date … that is more or less the same that we predict for Apple glasses. Apple moves top executive to AR glasses team. According to a report, Apple has just moved Kim Vorrath to the AR glasses team. Thanks David for the tip).

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XR Today - Augmented Reality tag

MARCH 6, 2023

Additionally, Apple followed suit by redirecting efforts to their long-awaited, premium-tier MR headset and subsequent mid-range consumer MR device. Both companies and Microsoft, Google, Snap, Amazon, and many other US tech firms launched a massive wave of workforce layoffs in recent months to streamline operations.

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Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Literally everyone in the industry other than Magic Leap and Apple uses Qualcomm’s spatial computing tech stack).

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EON Reality

JULY 30, 2021

For infrastructure, EON Reality is able to rely on the world’s largest hosting company, Amazon Web Services , to provide a cloud-based backbone. billion people already own, as well as VR- and AR-specific devices from companies like Microsoft , Facebook , Apple , Magic Leap and other technological giants.

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XR Today - Mixed Reality tag

AUGUST 8, 2023

This included adopters of the Omniverse such as Amazon, Deutsche Bahn, and others. He explained further, “Amazon is using Omniverse to visualise their warehouse, [a] giant robotic system, to help their workers [and] to simulate their fleet of AMRs. [We We are] creating a digital twin of the [Earth’s climate system].

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The Ghost Howls

OCTOBER 12, 2020

The author of the video has used a free app available on the Apple Store and with it, it was able to scan 3D objects with a quality and a speed never seen before. FIVARS developed a custom platform powered by the Janus open source framework and Amazon Web Services (also the engine behind Netflix and Hulu).

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