XR Today - Mixed Reality tag

APRIL 4, 2023

Apple’s mixed reality (MR) headset is set to delay again amid its upcoming Worldwide Developer Conference (WWDC) from 5 to 9 June, a series of tweets has found this week. Reports have revealed that this may block Apple from unveiling the device at the key event.

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ARPost

FEBRUARY 8, 2023

See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever. In comparison to the upcoming competitors we’ll discuss, this device by far stands above the rest in terms of financial expense alongside Apple.

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The Ghost Howls

MAY 7, 2022

Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta. Apple has the most important tech brand, it has a lot of money, it has experience in shipping successful hardware and software, it has compelling content (movies, music, apps), and it has physical stores.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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XR Today - Mixed Reality tag

SEPTEMBER 15, 2023

Now the Metaverse is gaining newfound traction from enterprise clients, companies like Meta, Microsoft, and Apple are reinforcing XR as a serious technology for various use cases. To power Athena AI, ENGAGE XR is leveraging OpenAI’s Chat GPT service – now partially operated by Microsoft – the firm is also leveraging Dall.e

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The Ghost Howls

MAY 30, 2022

Pico launches Neo 3 Link in Europe. More info (Pico Neo 3 Link now available in Europe) More info (Pico Neo 3 Link launched at Laval Virtual). Apple may unveil RealityOS at WWDC. At the upcoming WWDC, Apple may unveil its operating system for XR glasses, dubbed RealityOS. Other relevant news. Image by Pico).

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. ” Apple Vision Pro Nears Reality The Apple Vision Pro price point shocked audiences during its debut. However, Apple might be working on a solution via cheaper microdisplays.

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The Ghost Howls

FEBRUARY 7, 2022

And its ads business is under a crossfire attack: on one front, Apple with its new data policy is limiting how much data the Facebook app can collect about its users, and on the other one, the EU is trying to enforce its regulation about European people’s data not allowed to be sent to Facebook’s US servers. Other relevant news.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Didn’t work (Image by Microsoft).

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XR Today - Augmented Reality tag

APRIL 17, 2024

Recently, Osso VR launched its Healthcare XR training service for the Apple Vision Pro. According to the firm, “Osso Health” leverages Vision Pro to expand the audience reach of its immersive learning product via the Apple userbase.

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Mashable VR

MARCH 5, 2022

This puts it in league with companies like Meta , which has blocked Russian state-affiliated news agencies on Facebook in Europe; Twitter , which slaps a warning label on tweets from state-run Russian media outlets; and others. Cogent is an internet infrastructure provider that serves international clients, including many companies in Russia.

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The Ghost Howls

SEPTEMBER 12, 2023

I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one. The project is carried on by Microsoft which was given the monster contract of $22B to create this device by modifying its HoloLens glasses. And its latest update, dubbed the “Mixed Reality 2.0

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AR Insider

AUGUST 14, 2020

The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple. As we’ve examined , Apple is conditioning users to wear sensors on their bodies to warm the world up for its looming smart glasses play. Fully Actualized. To continue the narrative, what about Snap?

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ARPost

APRIL 29, 2021

There are two premium price tiers with additional affordances, but there is also a free model with an easy sign-in using a Microsoft, Google, or Apple account or with a private email. While Spatial did take that award, the year before that the Polish startup was honored as the Best Innovation Initiative by Emerge Europe.

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The Ghost Howls

FEBRUARY 7, 2023

Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. Learn more Some XR fun In China I have found where the Apple headset is manufactured. Is this consortium going to succeed?

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The Ghost Howls

OCTOBER 16, 2022

Quest Pro costs $1500/€1800 (we have VAT in Europe). Unless Apple kills it, of course… Productivity ecosystem. Partnership with Microsoft. Highlights of the partnership between Meta and Microsoft. Meta and Microsoft worked together to integrate Quest Pro into the Microsoft ecosystem.

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The Ghost Howls

FEBRUARY 14, 2022

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. Probably you all recall the iconic Apple commercial inspired by the book 1984 that helped a lot the company in becoming popular. References to Apple RealityOS have been leaked. Leaks about Apple are intensifying over the weeks.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Microsoft and Zoom have also released their respective apps into the Vision Pro this week. Apple has already sold 200,000 devices in the first week, which is impressive. It’s still more or less the game of of Microsoft.

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TechCrunch VR

JANUARY 23, 2021

This week, I scribbled some thoughts on another aspect of the future web, the ongoing battle between Facebook and Apple to own augmented reality. While Apple and Facebook both have thousands of employees toiling quietly in the background building out their AR tech moats, we’ve seen and heard much more on Facebook’s efforts.

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ARVR Magazine Podcast

OCTOBER 13, 2022

In the keynote, Meta's CEO, Mark Zuckerberg announced the device as well as several new updates, new partnerships with Microsoft, Adobe and Zoom, new games and some advanced avatar features. Show Notes: Meta Connect Keynote 2022 Meta Connect 2022 Today's Sponsor: Kemweb - Have you been considering transitioning your business to Europe?

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ARVR Magazine Podcast

OCTOBER 13, 2022

In the keynote, Meta's CEO, Mark Zuckerberg announced the device as well as several new updates, new partnerships with Microsoft, Adobe and Zoom, new games and some advanced avatar features. Show Notes: Meta Connect Keynote 2022 Meta Connect 2022 Today's Sponsor: Kemweb - Have you been considering transitioning your business to Europe?

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VRScout

APRIL 18, 2019

Microsoft HoloLens 2 patent. The highest number of VR and AR patents have been filed in the United States, followed by China and Europe. Microsoft, Intel, and Sony are the three strongest VR and AR-related patent owners. Image Credit: The United States Patent and Trademark Office. WHAT IS A PATENT?

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XR Today - Mixed Reality tag

JULY 7, 2023

The metaverse has been pioneered largely by innovative start-ups, but there are concerns that the likes of Microsoft and Meta could trample over these firms due to their existing reach and scale. However, Vestager has said the EU has no plans to step in and regulate the industry just yet.

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XR Today - Mixed Reality tag

MARCH 21, 2023

Numerous headsets from Apple, Meta Platforms, Magic Leap, and others have faced setbacks over the last few years but remain persistent. Apple’s venture into MR hardware has proved challenging but remains a key focus of the Cupertino-based firm as it aims to release the product this year.

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The Ghost Howls

MARCH 7, 2022

Another week has passed by, and while the situation in Europe is always more complicated because of the war, in the XR landscape nothing particularly special has happened. Last month, we got to know that (according to a rumor) Samsung is working together with Microsoft on new AR glasses, most probably powered by a Qualcomm chipset.

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The Ghost Howls

JANUARY 25, 2022

In Europe, this marketing effort is just starting now, so the penetration is not that high, yet. In the USA, it is almost mainstream; in Europe, it is something for people that have some knowledge of gaming or technology; in South America, is very difficult to get a headset. It will also be a defensive move against Apple.

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XR Today - Mixed Reality tag

DECEMBER 11, 2023

The reserve pass-through cameras also enable Meta to take another direct shot at soon-to-be market competitor Apple; the firm is equally providing a reserve pass-through feature in its upcoming Vision Pro device. Meta’s CEO, Mark Zuckerberg, faced criticism following his promises of a widespread metaverse.

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The Ghost Howls

MARCH 21, 2021

As it had promised on my blog last year , its cool Nreal Light AR glasses have finally arrived in Europe. It’s good to see this cool product finally arriving in Europe, not anymore as a devkit, but as a full-fledged product. Image by Microsoft). Nreal Light is on sale in Germany. News worth a mention.

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XR Today - Mixed Reality tag

DECEMBER 22, 2023

Are they as revolutionary as RayNeo says, or will they quickly fade into the background as companies like Meta, Microsoft , and Apple continue to invest in the XR landscape? The RayNeo Air 2 glasses aren’t standalone like the Apple Vision Pro or Meta Quest 3. So, what exactly can these innovative smart glasses do?

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XR Today - Mixed Reality tag

FEBRUARY 2, 2023

This reflects actions taken at Google, Snap, Microsoft, and Apple over the last few months regarding their respective smart glass offerings. Such innovations include its partnerships with Microsoft and Zoom, digital twin and hyperrealistic avatar construction tools , and AI-powered Research SuperCluster facility, among others.

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The Ghost Howls

OCTOBER 4, 2021

Apple Maps are going AR. iOS 15 finally brings AR navigation instructions to Apple Maps , in a way similar to the one that Google is already offering. Even if Apple has not released its glasses yet, it is building a strong AR ecosystem that will be very valuable when its hardware will be out. A list of good deals. Learn more.

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The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B was a lot of money?). Some reviews of VR hardware. Read Ecorys’s report on AR/VR.

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The Ghost Howls

SEPTEMBER 16, 2019

HTC has launched a new headset, we have another confirmation of Apple glasses, we read about the first hands-on on Kura glasses, and many other things have happened! Preorders are open now, for $699 (at least €799 in Europe), with worldwide shipping starting from October, 3rd. What a week for the XR ecosystem!

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XR Today - Augmented Reality tag

MAY 18, 2023

This makes sense when we consider the number of leading AR tech companies in the US space, from Google to Microsoft. While Europe is also poised for significant growth in the years ahead, the APAC region is expected to deliver the most potential for the AR industry, according to most industry reports.

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XR Today - Mixed Reality tag

MAY 24, 2023

Instead, he has concentrated his journalistic efforts on a stereotypical dystopia of avatars and social media white elephants from a caricatured Meta, Microsoft AltSpaceVR, and Decentraland. Dozens are working with the XR Association, and dozens more are working with the XR4ALL initiative across Europe.

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The Ghost Howls

MARCH 1, 2021

All the 3 major VR runtimes (Oculus, SteamVR, Microsoft) are now compatible with OpenXR , and this means that on the runtime layer on PC, now OpenXR has been fully integrated. This means that if you develop an experience using OpenXR, you can run it on Oculus, SteamVR, and Microsoft runtimes with no modification.

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The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. Image by Microsoft). News worth a mention.

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