XR Today - Augmented Reality tag

JANUARY 11, 2024

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. Notably, the reshuffle is occurring following a partnership with Qualcomm and Samsung to leverage the newly announced Snapdragon XR2+ Gen 2 chipset for empowering smart glasses.

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Road to VR

JUNE 22, 2023

Azure Cloud Platform competes alongside AWS and Google Cloud. The first wave of WMR headsets launched in 2017 | Image courtesy Microsoft In 2017, Microsoft also managed to assemble a host of major OEMs to create what would be the first Windows VR headsets, which included PC VR headsets from Dell, Lenovo, Acer, HP, Samsung, and Asus.

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The Ghost Howls

APRIL 22, 2024

Zuck’s genius move before Google I/O I was kinda shocked reading this piece of news, but I was also quite happy because I’m all in for open platforms, and seeing finally Meta breaking the walls of its walled garden is for me a good thing. And with the operating system comes also Meta’s store.

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Upload VR

MARCH 1, 2024

Google reportedly asked Meta to partner and "contribute to" its upcoming XR platform, but Meta said no. The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. We would love to partner with them.

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Google Hardware Strategy Samsung 140

Road to VR

MAY 26, 2017

Last week at Google’s I/O 2017 developer conference the company made a number of new announcements which are very exciting for VR consumers. Within the industry though, the announcements represent somewhat of a repositioning of industry players, one that puts Oculus’ mobile strategy in a rough spot. image courtesy Google.

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Road to VR

NOVEMBER 21, 2017

Without explicitly announcing a new specific product, Samsung quietly implied that they may be developing a new standalone mobile VR HMD during a session during their developer conference last month. SEE ALSO Hands-on: Samsung Odyssey Windows VR Headset & Controllers.

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Upload VR

JANUARY 12, 2024

Google is eliminating hundreds of roles in its hardware division, mostly from its first-party AR hardware team. Here's the statement Google provided to news outlet 9to5Google : "A few hundred roles are being eliminated in [Devices & Services] with the majority of impacts on the 1P AR Hardware team.

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ARVR

AUGUST 20, 2021

With some big, global brands like Google, Facebook, and Samsung stepping their foot in the virtual reality space, and large investments pouring in, it is evident that virtual reality is here to stay. Still, there is a general lack of standardized and adequate testing strategies for reality-based applications.

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The Ghost Howls

JULY 10, 2023

Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. The report in particular talks about “design and displays” as areas where the review process will take place.

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Upload VR

JUNE 27, 2023

Google reportedly killed its glasses hardware project. Business Insider's Hugh Langley cites "three people familiar with the matter" as saying the hardware, which resembled standard glasses, was canceled earlier this year amid the mass layoffs at Google and the departure of Google's AR/VR chief Clay Bavor.

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Upload VR

AUGUST 24, 2023

Google reportedly plans to provide AR glasses system software for hardware companies from 2025. In June Business Insider's Hugh Langley reported that Google had cancelled its own glasses hardware project amid the mass layoffs at the company and the departure of its AR/VR chief Clay Bavor.

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Road to VR

NOVEMBER 30, 2021

As for apps, the AR glasses play bespoke content in pre-defined playspaces, all of which you can download from Google Play, such as Table Trenches , a 1v1 tabletop strategy game. Nreal Light boasts a fairly wide compatibility list, with the following phones offering support: Samsung Galaxy S21 Ultra 5G. Samsung Galaxy S21+ 5G.

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United States AR South Korea Samsung 364

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. Google and Samsung Prototype of the Samsung XR headset.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Trends Apple Google Unity 446

Upload VR

JANUARY 29, 2024

Any phone maker can integrate the open-source core of Android for free and without permission, and can integrate Google's services and the Google Play Store by agreeing to certain compatibility criteria and preinstalling Google's suite of apps. Further, Google itself is seemingly preparing to be the Android of XR with.

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XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. But for all its innovation and resources, Google’s AR ideas never really seem to pan out.

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Upload VR

FEBRUARY 28, 2024

This is Zuckerberg's first publicly-known trip to South Korea since 2014, when he visited Samsung to finalize the Gear VR smartphone-holder headset partnership. Samsung handled the hardware for Gear VR, Oculus Go was manufactured by Xiaomi, and Oculus Rift S was co-designed and manufactured by Lenovo.

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UploadVR Between Realities podcast

MAY 8, 2017

The manufacturers have released only limited data points — with Samsung coming out with the largest number to date revealing the technology giant sold 5 million Gear VRs through the beginning of the year. The firm projects the overall mobile VR king this year will be Samsung approaching 10 million units total. percent from 4.56

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Upload VR

APRIL 22, 2024

Today's news comes just under two months after it was revealed that Google tried to convince Meta to abandon the Quest platform (now Horizon OS) and switch to its upcoming Android XR platform, expected to be announced at Google I/O in three weeks. And if so will it be Meta, or Google? Will this be true for XR too?

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction. RPR is leveraging Google’s Geospatial Creator and Adobe Aero to secure the location-based AR customer experience.

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UploadVR Between Realities podcast

MAY 21, 2017

At Google I/O 2017 developer conference this week, the company announced a standalone Daydream VR headset in partnership with Qualcomm , with Lenovo and HTC slated to release commercial versions later this year. Google also shared a small tidbit: Developers have built “more than 150 apps” for Daydream so far.

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AllThingsVR

JULY 22, 2016

Google hires former Samsung VR exec to work on Daydream Google is forming a rather hefty team within the company to tackle smartphone-based virtual reality. The latest addition to the team is Matt Apfel, a former VP of content strategy for Samsung’s Milk VR (now Samsung VR).

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Road to VR

JULY 25, 2017

Announced back in May, an update bringing Google Daydream support to the Samsung Galaxy S8 and S8 Plus has begun rolling out, making those phones the only two to support both Daydream VR and Gear VR. The Android Soul reports today that Galaxy S8 and S8+ updates with Google Daydream support have begun rolling out to Verizon customers.

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AR Insider

AUGUST 12, 2019

Sony is the market share leader for VR hardware revenues according to the latest report from Strategy Insights. That includes Google (11 percent) Samsung (5 percent) and others (6 percent). Google saw the biggest YoY drop from 21 percent to 11 percent. It includes data points, along with narrative insights and takeaways.

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Road to VR

FEBRUARY 10, 2022

This comes alongside an alleged partnership with Samsung that would see the development of a wholly new consumer AR device that is rumored to tether to a Samsung smartphone. In any case, Samsung’s reported partnership with Microsoft sounds like very familiar territory for the South Korean tech powerhouse.

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XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Tencent Technology News added, In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy. Samsung to Debut MR Headset in 2024? This week saw more rumblings about a Samsung MR headset. News of layoff plans also came out, but this was denied by [ByteDance].

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Magic Leap Samsung Construction AR 75

VRScout

OCTOBER 10, 2020

Device support for the all-new ZapBox will include all iPhones from the iPhone 6S and newer and also recent Samsung S-series and Google Pixel smartphones. As a business we’ve always focused on democratising XR for the mass market and all-new ZapBox is more evidence of our commitment to deliver against that promise.” .

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Unity AR Strategy Samsung 383

Road to VR

JUNE 12, 2023

Do I understand the strategy to strike a different cord as an XR business owner? Apple could have embraced a dual launch strategy with a rich and proven catalog of best selling VR games, perfectly tuned to onboard a completely new audience to XR. Absolutely. Does it frustrate me as a VR-centric studio owner? You bet it does.

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ARPost

AUGUST 25, 2020

Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. Moreover, this tool offers a long-term return-on-investment with the right strategy, exceeding the initial cost. Conclusion.

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UploadVR Between Realities podcast

OCTOBER 3, 2016

Before Oculus can have its three days of fun later this week, Google will be getting its time in the spotlight at its own Made By Google press conference in San Francisco tomorrow. Namely, it’s time to learn a lot more about Google Daydream. What Hardware Is Google Making For Daydream? What Will Be The Killer App?

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Road to VR

SEPTEMBER 1, 2017

Virtual reality owes much of its popularity to mobile VR, with its promise of abundant, economical and serviceable headsets like Samsung Gear VR and the even cheaper Google Cardboard—the sort of ‘headset shells’ that only require a suitable smartphone to run. image courtesy Lenovo.

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XR Today - Mixed Reality tag

JANUARY 4, 2024

The chipset also helps boost consumer and enterprise-grade XR use cases on headsets and smartglasses by leveraging partnerships with Samsung, Google, Tobii, and Goertek to provide visual clarity for gaming and productivity applications. Snapdragon XR2+ Gen 2: What’s New?

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AR Insider

MAY 4, 2021

They ’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. That includes Google, Microsoft, Amazon, Snap and others. Starting with Google, it acquired Fitbit to accelerate its lingering WearOS platform by having its own hardware.

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Upload VR

MARCH 20, 2024

While Apple Vision Pro validated much of what Meta (formerly Facebook) did in VR over the last decade, the headset also echoes work under Google's umbrella at Job Simulator development studio Owlchemy Labs.

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AR Insider

JUNE 4, 2020

This is by design says VP of BD and Strategy, Jacob Lowenstein. It’s the fruits of lots of rigor, and the design principles of Spatial’s founding team including Jinha Lee (MIT, Microsoft, Samsung) and Anand Agarawala. Its head of design also helped develop Material Design at Google. Faster Horses. Silver Linings.

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Road to VR

DECEMBER 5, 2017

Speakers from leading companies including Oculus, Intel, Ford, HTC, Paramount, Google, Epic Games, Walmart, Qualcomm and many more, will be present at the event. The event takes place at the San Francisco Marriot Marquis this week on December 7th and 8th. Check out all the latest VRX details here.

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Road to VR

OCTOBER 30, 2017

Former Friends – Samsung. Samsung was perhaps Oculus’ first major ally. The companies co-developed the mobile Gear VR headset, which would be manufactured and sold by Samsung but run the Oculus platform for VR software distribution. SEE ALSO How Google's Latest VR Moves Are a Major Blow to Oculus' Mobile Strategy.

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