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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” Abovitz founded Mako Surgical in 2004, and left the medical robot company when it was acquired by Stryker for $1.65 So why Apple, and why now?

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VR’s Killer App May Be Full-Body Codec Avatars

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In film, you feel comfortably immersed in the story looking at something like the cute Baymax robot but constantly distracted looking at more human-like faces in heavily motion captured works like the 2004 film The Polar Express. That’s kind of like an existential requirement of this technology.”.