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Apple Takes on Meta in Race to Make VR Mainstream

Hypergrid Business

However, the recent announcement of Apple’s Vision Pro last June is set to reinvigorate the marketplace. Rolf Illenberger “I and the entire industry was waiting for Apple for a decade,” said Rolf Illenberger, CEO of VRDirect, which provides company software solutions to build their own VR projects. Meta Quest 3.

Apple 138
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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Could we be in for another ‘Zune moment’?

Strategy 354
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Will 3D Cities Unlock Immersive Experiences?

AR Insider

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. But that’s a non-starter for anyone outside of the few million people that own VR hardware (much less the compatible HTC and Oculus hardware). The product’s main feature was 3D graphical renderings of U.S. cities, starting with San Francisco.

Immersion 245
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Metaverse! Transformational Challenges Ahead…

ARVR

Globally only China has really experienced adoption at scale for VR and while I am not personally aware of what the market looks like in China, I have trusted friends from companies such as HTC who inform me that VR technology is widespread in that market.

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Top 50 Asian Virtual Reality-Augmented Reality Leaders,Evangelists, Investors & Influencers

XROM

Alvin is the China President at #HTC leading all aspects of HTC’s business in the region (Vive/VR, phone, Viveport content platform, partnerships and investments). Has been at the forefront when it comes to XR, earlier he was VP, Platform Strategy & Dev Community at #HTC and is currently working at Facebook Reality labs.