Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Could we be in for another ‘Zune moment’?

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Strategy Microsoft Magic Leap Apple 361

AR Insider

JANUARY 27, 2021

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. But that’s a non-starter for anyone outside of the few million people that own VR hardware (much less the compatible HTC and Oculus hardware). The product’s main feature was 3D graphical renderings of U.S. cities, starting with San Francisco.

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Immersion San Francisco Construction Google 272

Hypergrid Business

OCTOBER 20, 2023

However, the recent announcement of Apple’s Vision Pro last June is set to reinvigorate the marketplace. Rolf Illenberger “I and the entire industry was waiting for Apple for a decade,” said Rolf Illenberger, CEO of VRDirect, which provides company software solutions to build their own VR projects. Meta Quest 3.

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Apple Technology AR Augmented Reality 144

ARVR

NOVEMBER 16, 2021

Globally only China has really experienced adoption at scale for VR and while I am not personally aware of what the market looks like in China, I have trusted friends from companies such as HTC who inform me that VR technology is widespread in that market.

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Magic Leap Augmented Reality Technology AR 130

XROM

JULY 18, 2021

Alvin is the China President at #HTC leading all aspects of HTC’s business in the region (Vive/VR, phone, Viveport content platform, partnerships and investments). Has been at the forefront when it comes to XR, earlier he was VP, Platform Strategy & Dev Community at #HTC and is currently working at Facebook Reality labs.

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Augmented Reality Virtual Reality India Asia 52