Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Could we be in for another ‘Zune moment’?

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Strategy Microsoft Magic Leap Apple 354

AR Insider

JANUARY 27, 2021

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. But that’s a non-starter for anyone outside of the few million people that own VR hardware (much less the compatible HTC and Oculus hardware). The product’s main feature was 3D graphical renderings of U.S. cities, starting with San Francisco.

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Immersion San Francisco Construction Google 245

Road to VR

JULY 6, 2016

Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.

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Head Mounted Display Apple AR Augmented Reality 169

AllThingsVR

JULY 6, 2016

Apple Granted Patent for High Field of View AR Display Apple has just been granted another AR/VR related technology patent, to add to their growing list. Most interestingly however are the trail of patent applications made by Apple, the latest of which has just been granted and describes a high FOV augmented reality headset display.

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Apple Head Mounted Display AR Augmented Reality 70

AR Insider

OCTOBER 31, 2019

When you’re “wearing” in Vernor Vinge’s 2006 book Rainbow’s End, contact lenses and computers woven into clothing serve up an assortment of competing realities and overlays. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

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Magic Leap AR Microsoft Apple 157

ARVR

NOVEMBER 16, 2021

While on the topic of acquisitions Facebooks takeover of Oculus initially was somewhat hostile with internal disputes between Oculus founders and Zuckerberg and his leadership team. On the surface it would appear that VR / AR adoption is rising steadily.

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Magic Leap Augmented Reality Technology AR 130

XROM

JULY 18, 2021

Previously she was one of the first employees at NextVR ( acquired by Apple ), a virtual reality company focused on live entertainment across music and sports. While there, she led the launch of the company's Gear VR software application, drove social media strategy, and worked closely with partners like Oculus and the NBA.

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