Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment
Road to VR
JUNE 22, 2023
Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. To its credit, the company had the foresight to release HoloLens in 2016, a full two years before unicorn startup Magic Leap could get its first standalone AR headset out the door.
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