Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment
Road to VR
JUNE 22, 2023
Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Microsoft gained a great early start, but now the Redmond-based tech giant is positioned to play catchup, which historically hasn’t worked out that well. If Microsoft goes in half-cocked, maybe.
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