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Echoing Apple’s iPhone Launch, Magic Leap Taps AT&T for Exclusive US Distribution

Road to VR

Magic Leap today announced that AT&T, one of the leading cellular carriers in the US, has invested in the company and solidified a partnership making AT&T the “exclusive wireless distributor of Magic Leap products for consumers in the U.S.” Cingular merged with AT&T in 2007.

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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. More info Is Apple working on the Vision Pro since 2007?

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Lumus ‘Sheds Light’ on Future of AR, Apple Vision Pro

XR Today - Augmented Reality tag

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

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Slowly Going The Way of the Dinosaur in Augmented Reality

UploadVR Between Realities podcast

Even Magic Leap showed up to say much and show little. RIM stayed enterprise-focused for so long, they were completely upended when Apple decided to stop segmenting the market and just build a better phone for everyone. Apple is not often a first-mover in technology — but neither does it hurry to catch up to others.