AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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Augmented Reality Amazon Apple Virtual Reality 199

AR Insider

NOVEMBER 29, 2019

We often forget that when the iPhone came out in 2007, high penetration levels didn’t happen until about three years later. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. Collectively, where does this all point?

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Wearables AR Apple Exercises 207

AR Insider

MAY 27, 2020

Zoom leaves Microsoft miles behind with Skype and teams. This has not worked for AR and VR so far because the entry was too complex, the hardware is still too expensive and individual highlights such as Pokémon Go or the Oculus Quest could not change a complete market – what Apple will do.

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AR Augmented Reality Technology Tools 293

Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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Apple AR Head Mounted Display Augmented Reality 100

XR Today - Augmented Reality tag

FEBRUARY 23, 2024

Vidhance, founded in 2007 and based in Sweden, specialises in software that improves video quality in various devices, including smartphones, AR wearables, and small sensors. The announcement came just over two weeks after the headset had been launched, during which Apple stated there were 600 apps in the store.

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Apple Sweden AR Software 92

AR Insider

JULY 31, 2019

We often forget that when the iPhone came out in 2007, high penetration levels didn’t happen until about three years later. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. Header Image Credit: Microsoft.

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XR Today - Augmented Reality tag

AUGUST 2, 2023

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

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AR Apple Eye Tracking Israel 91