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Apple CEO Tim Cook has once again affirmed his belief in the significance of augmented reality technology. The Cupertino HQ has been acquiring talent in this field for several years , filing patents at least as far back as 2007 for HMDs , and new patents for AR. Apple CEO Tim Cook | Photo courtesy Apple.
Apple doesn’t call Vision Pro a mixed reality headset, or a virtual reality headset for that matter. To Apple, it’s all spatial computing , which is fine—if not a little too vague. Apple is thinking different about how it couches Vision Pro; it’s more face-computer than VR headset. And we get it.
This summer, it launched on Sony’s PlayStation VR. According to the team, between the bundling deal and individual sales (of which platform owners like Sony, Facebook and Valve usually take nearly a third) the title has generated more than $1 million. ” Accepting The Possibility Of Failure.
In 2007, two researchers at the University of California, San Diego decided to study the likelihood of knot formation by tumbling a piece of string inside a plastic box. Apple AirPods Pro. Apple's infamous in-ear buds have gotten even better with the addition of active noise cancelation technology. Sony WF-1000XM3.
In lieu of any official statement from those in the know at Oculus, HTC, Samsung, Google, Sony or Valve, SuperData’s comprehensive approach serves as our most reliable glimpse yet into the state of these fledgeling product lines. The Apple iPhone , for example, sold only 1.39 million in 2008 and over 100 million in 2012.
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