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Apple CEO Continues to Set the Stage for Rumored AR Play: ‘AR is for everyone, like the smartphone’

Road to VR

Apple CEO Tim Cook has once again affirmed his belief in the significance of augmented reality technology. The Cupertino HQ has been acquiring talent in this field for several years , filing patents at least as far back as 2007 for HMDs , and new patents for AR. Apple CEO Tim Cook | Photo courtesy Apple.

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Apple Takes on Meta in Race to Make VR Mainstream

Hypergrid Business

However, the recent announcement of Apple’s Vision Pro last June is set to reinvigorate the marketplace. Rolf Illenberger “I and the entire industry was waiting for Apple for a decade,” said Rolf Illenberger, CEO of VRDirect, which provides company software solutions to build their own VR projects. Meta Quest 3.

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Tech Giants Prime AR’s Headworn Era

AR Insider

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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Will Covid-Era Urgency Accelerate AR?

AR Insider

We see this development in technologies such as Augmented Reality (AR), Virtual Reality (VR) and Blockchain. Apple completely turned the mobile age upside down in 2007, Microsoft shaped the way we work on computers. AR is a good example of this.

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Can AR Transform Indoor Navigation?

ARVR

Startups like ARway (acquired by NexTech*) and Dent Reality (raised $3.4 When Apple launched ARkit in 2007, several concept videos emerged on YouTube showing AR’s potential to guide customers through airports and shopping malls. million last week) are likewise pushing things forward. But unfortunately, they were just that….concepts.

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Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

Martin: I started 13 years ago now in 2007, and I was hired to try to make use of computer graphics into a volume production, instead of just doing a few models or images a year or two, large volumes. So it took like from 2007 to 2012. And then the Apple guys came with a brilliant ARKit, and it worked beautifully. Martin: Okay.

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