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Why Apple Can’t Ignore VR Forever

Road to VR

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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Apple Manufacturer Quanta Partners With Lumus For AR Displays

VRWorld

is a manufacturing partner for Apple and many other hardware manufacturers in the PC/smartphone space. If you recall Google’s “Glass” project from a few years back (which included very limited shipments of Google Glasses), Lumus works on similar hardware and has been doing so for quite a while.

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Lumus ‘Sheds Light’ on Future of AR, Apple Vision Pro

XR Today - Augmented Reality tag

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

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Who’s Waging the Wearables Wars? Part IV: Bose

AR Insider

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Think of it like primitive iPhone apps circa 2008, before we got Waze, Foursquare and Uber. Next up: Apple.

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What Does Tech History Tell Us About AR’s Future?

AR Insider

And it wasn’t till a year later in 2008, that there was even an app store…. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. And a constellation of wearables fits another key Apple M.O.:

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Choosing the Right AR SDK: Mobile AR App Development Toolkit for 2020

ARPost

Google ARCore. One issue with it is that it only has a few supported devices right now, including Samsung Galaxy S8, Pixel 2, Pixel 2 XL, and the original Google Pixel. Apple ARKit. Cordova is for designing Android apps, so if you wanted an AR SDK that is Apple-specific, look elsewhere. Augmented Reality SDK Comparison.

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What’s Bose’s Audio-AR Play?

AR Insider

Picking up where we left off with Apple’s and Google’s respective hearables strategies, how does Bose compare? With Apple and Google out of the way, we’ll now tackle Bose. Think of it like primitive iPhone apps circa 2008, before we got Waze, Foursquare and Uber. Audio AR will be the same.

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