Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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Apple Hand tracking AR Virtual Reality 236

XR Today - Augmented Reality tag

AUGUST 2, 2023

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

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AR Apple Eye Tracking Israel 70

VRWorld

DECEMBER 6, 2017

is a manufacturing partner for Apple and many other hardware manufacturers in the PC/smartphone space. In 2008, they sold the PD-18 , one of the first AR glasses of its kind, and just a few years later they started producing hardware for the US Military. Quanta Computer Inc. Source: Bloomberg.

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Apple AR Augmented Reality Israel 49

AR Insider

APRIL 8, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Think of it like primitive iPhone apps circa 2008, before we got Waze, Foursquare and Uber. Next up: Apple.

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Wearables Hardware Exercises AR 282

AR Insider

NOVEMBER 29, 2019

And it wasn’t till a year later in 2008, that there was even an app store…. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. And a constellation of wearables fits another key Apple M.O.:

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Wearables AR Apple Exercises 204

AR Insider

JULY 31, 2019

And it wasn’t till a year later in 2008, that there was even an app store…. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. And a constelation of wearables fits another key Apple M.O.:

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AR Wearables Apple Microsoft 151

AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. Some recent acquisitions include AltspaceVR (Microsoft), and Escher (Niantic).

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Magic Leap AR Microsoft Apple 157