2010 Apple Microsoft 
Road to VR
SEPTEMBER 13, 2019
Since its founding in 2010, the company has garnered a total of $275 million in investment funds, the most recent of which brought in $260 million in 2017. SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally. Image courtesy Daqri.
Tech Trends VR
MAY 2, 2018
The Brazilian-born inventor gets recognition for his groundbreaking work with the Microsoft Hololens. The HoloLens incorporates several patent-protected Microsoft inventions, including Kipman’s motion sensors initially brought to market for the Xbox Kinect video game controller. billion in 2016.
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ARVR
JULY 9, 2020
Augmented Reality Trends (Part 2) Brief history Some important AR facts: 60s : Engineer Ivan Sutherland, created the SketchPad project, a system based on what is now known as computer graphics, and created a see-through to present 3D graphics (Krevelen, 2010)(Jaimini, 2016). The International Journal of Virtual Reality, 9(2):1{20, 2010.
The AR Show
MARCH 24, 2020
In early 2010, he helped found and invent the HoloLens at Microsoft, developing the first prototypes, demos, patents, plans and UX concepts. More recently he helped Apple advance its own “undisclosed” projects. We talk about the origins of the Hololens, his work at Amazon, and a bit about what he did at Apple.
The Ghost Howls
JANUARY 29, 2019
in 2010, 2.2 I gave a presentation of the first idea of a videodisc of the “ Plastico ” at a private conference held at Apple Computer in 1986 (my talk was published in 1998 here ). Meanwhile, the Great Recession of 2008-2010 made it almost impossible to find new philanthropic funding. Version 1.0 in 2008, 2.1
AR Insider
JULY 15, 2021
In 2010, I helped convince my bosses that AR will be the next big paradigm shift. From 2016 to 2019, I helped Apple figure out whatever it might be doing by prototyping experiences and technologies from the future. A few months before Apple, I was invited to Facebook to interview for a position leading Facebook’s new AR program.
UploadVR Between Realities podcast
NOVEMBER 4, 2016
VR investments have broken into the billions of dollars with reports showing as high as $4-5 billion since 2010 and $2 billion in the last 12 months alone. Microsoft – NASDAQ: MSFT – VR operating system, VR platform, VR headset. Apple – NASDAQ: AAPL – AR/VR headset. Amazon – NASDAQ: AMZN – VR Content & Game Engine.
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