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Will Google Swirl Unlock AR Advertising’s Next Stage?

AR Insider

But could greater impact come from the biggest ad giant of all: Google? But the concept of 3D/AR models populating search results took a step forward with Google’s Swirl rollout. As part of that launch, Google has revealed a few proof points on Swirl’s performance from early partners and beta participants.

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Google I/O: The New Google Lens Shows AR Potential

UploadVR Between Realities podcast

Google I/O’s 2017 keynote kicked off with some exciting statistics, showing off just how impactful and widespread the company’s applications are. There are 800 million Google Drive users and 500 million active Google Photos users. Pichai followed this up with the announcement of Google Lens.

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Magic Leap Lays Off Sales & Marketing Amid Report of “last ditch” Pivot to License AR Optics

Road to VR

Founded in 2010, the Plantation, Florida-based company initially had high hopes it could pitch Magic Leap 1, its first headset released in 2018, to both consumers and enterprise. billion in funds to date, which included early investments from Google, Qualcomm, Alibaba, and AT&T. The company has amassed nearly $4.5

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Can Google Mainstream AR with the Power of Search?

AR Insider

But could greater impact come from the biggest ad giant of all: Google? As part of Swirl’s global launch, Google revealed a few proof points on its performance from early partners and beta participants. That includes the 2010’s “universal search” trend (video, images, etc.) That cycle starts with Google building the tools.

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Google Has A Very Apple-like Plan For Google TV

GizModo VR

It’s no secret that Google’s been vying for a space in your living room for years. Google TV has undergone quite a few branding changes since it first launched in 2010, but it’s still managed to become one of the top streaming platforms. And it’s not stopping: Google has its sights set beyond just casting your… Read more.

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Two Classic VR Games From Google’s VR Studio Coming Soon to Vision Pro

Road to VR

Owlchemy Labs, the Google-owned VR studio, announced it’s bringing the chart-topping VR games Job Simulator (2016) and its sequel Vacation Simulator (2019) to Apple Vision Pro. The post Two Classic VR Games From Google’s VR Studio Coming Soon to Vision Pro appeared first on Road to VR.

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Saudi Arabia Gains Majority Stake in Magic Leap in $450M Deal

Road to VR

Founded in 2010 by Rony Abovitz, the Plantation, Florida-based company kicked off its consumer ambitions with a long and ambitious tease of its first AR headset, Magic Leap 1 (previously styled ‘One’), starting its marketing campaign as it emerged from stealth in 2014. Photo by Road to VR.