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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Azure Cloud Platform competes alongside AWS and Google Cloud.

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Can Gowalla Reinvent AR (and Itself)?

AR Insider

” It was acquired by Facebook in 2011, then mostly faded away. That includes Google Lens and Live View , Niantic’s Real World Platform , Apple’s Geo Anchors , and Snap Local Lenses. He’s joined this time by Piemonte (mentioned above) who previously worked at Apple as an interface designer and founded AR startup, Mirage.

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The AR Space Race, Part VIII: Startups

AR Insider

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. ” But it’s not alone.

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The VRScout Report – The Week in VR Review

VRScout

WHAT A DAY FOR A DAYDREAM… The highly-anticipated Google Daydream headset is here. Priced at $79, it is currently only compatible with the Google Pixel phone. APPLE’S 2011 AUGMENTED REALITY PATENT FINALLY MADE PUBLIC. Not only did Snap, Inc.

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10 Augmented Reality Trends of 2022: A Vision of Immersion

ARVR

APPLE ARKIT 5 The latest version of Apple’s open source mobile augmented reality development toolset, ARKit 5 , offers significant improvements from ARKit 4. This past year, Google introduced a few new features for ARCore such as recording and playback APIs. However, Google Glass launched eight years ago.

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The AR Space Race, Part VIII: Startups

ARVR

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. But it’s not alone. this time with an AR focus.

AR 130
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Can Gowalla Reinvent AR (and Itself)?

ARVR

It was acquired by Facebook in 2011, then mostly faded away. That includes Google Lens and Live View , Niantic’s Real World Platform , Apple’s Geo Anchors , and Snap Local Lenses. He’s joined this time by Piemonte (mentioned above) who previously worked at Apple as an interface designer and founded AR startup, Mirage.

AR 130