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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

Strategy 354
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Report Predicts AR and VR Headsets Shipments to Approach 100 Million by 2021

Road to VR

IDC themselves predicted in 2011 that by 2015, Microsoft’s then new (and now dead) Windows Phone platform would overtake Apple’s IOS as in the mobile phone market. It should also be pointed out that, as is the case for every market researcher, predictions can easily be wide of the mark.

AR 277
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The AR Space Race, Part VIII: Startups

AR Insider

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. It was acquired by Facebook in 2011, then mostly faded away. Major AR development platforms offer AR object persistence — Google Cloud Anchors , Apple GeoAnchors , Microsoft Spatial Anchors — that don’t talk to each other.

AR 221
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10 Augmented Reality Trends of 2022: A Vision of Immersion

ARVR

APPLE ARKIT 5 The latest version of Apple’s open source mobile augmented reality development toolset, ARKit 5 , offers significant improvements from ARKit 4. ARKit appears to have the best compatibility between software and hardware, as Apple is responsible for all aspects of their devices. billion by 2024.

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The AR Space Race, Part VIII: Startups

ARVR

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. It was acquired by Facebook in 2011, then mostly faded away. Google Cloud Anchors , Apple GeoAnchors , Microsoft Spatial Anchors ?—?that Point your phone (or future glasses) at places and objects to contextualize them.

AR 130
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Two New X86 CPU Vendors coming to Market in 2018, 2020

VRWorld

This processor is two years old, and since the sequence was 16-core in 2011, and 260-core in 2015, we wonder if the 2017 or 2018 will see 390-core, 520-core, or 650-core design… we might even see a thousand-core plus design in a few years time. Add in Apple’s domestic CPUs and GPUs. Remember, this is a CPU, not a GPU.

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Magic Leap Could be a Great Strategic Acquisition

VRWorld

Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. Some parts of the gesture tracking may have made it into Microsoft new AR device, HoloLens.