Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

Strategy 360

Strategy Microsoft Magic Leap Apple 360

Road to VR

MARCH 19, 2017

Despite Sony being pleasantly surprised by its official PSVR sales figures – with the nearly 1 million units sold since its October 2016 launch – it’s difficult to get a handle on market penetration for VR hardware to date.

AR 279

AR Magic Leap Virtual Reality Samsung 279

Upload VR

SEPTEMBER 9, 2024

Pudica is a mixed reality experience that provided my first time trying out Sony's new standalone enterprise headset. It's an experience I'd happily recommend to anyone trying Apple Vision Pro for the first time. Hands On With The Apple Vision Pro What If. Day two involved three new projects. Experience The What If.

Immersion 106

Immersion Hand tracking Taiwan Apple 106

VRWorld

JULY 20, 2016

Over the next 12 months, the companies will have to decide what to do – extend the original 2004/2011 deal or expand the deal to include licensing the GeForce (Core) and potentially Quadro IP (Xeon E5). Imagination Technologies tried to sell themselves to Apple, who owns 8.5% The AMD – Intel Deal.

Technology 40

Technology Mali Architecture Samsung 40