Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment
Road to VR
JUNE 22, 2023
It had a compelling reason to exist, which is why Microsoft directly competed against iPod Touch over the course of three device generations before eventually giving up the goat in 2011 and discontinuing the third-gen Zune. Three years later it released HoloLens 2, which directly competes today against Magic Leap Two.
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