2012 Apple Magic Leap 
Road to VR
MARCH 16, 2023
Google Glass Explorer Edition | Image courtesy Alphabet Starting in 2012, the company was hoping to seed the device among prosumers with its Glass Explorer Editions, although public backlash spawned the term “glasshole,” putting a severe dent in Google’s ambitions to launch a more consumer-focused version of the device.
AR Insider
JANUARY 11, 2021
A year later Magic Leap ran out of cash and laid off half the company. And Sony’s investment in Epic Games values the maker of Fortnite at $17 B (China’s Tencent invested in 2012 and owns 50% of the company). I’d put Apple in the top ten also for its introduction of lidar (3D depth scans) on the new iPad. Unity’s IPO.
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Upload VR
JUNE 9, 2023
A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.
ARVR
JUNE 29, 2020
The Smart-Accessory Revolution A Pew Research Center survey conducted at the beginning of 2013 showed that only 51% of adults in the United States owned a smartphone, 6 years after the launch of the 1st-generation Apple iPhone. Another survey conducted mid-June 2019, 4 years since the debut of the Apple Watch, showed that roughly 1-in-5 U.S.
TechCrunch VR
MAY 31, 2023
Photo by Kevork Djansezian/Getty Images The first Oculus Rift prototype reignited the conversation when it arrived in 2012. Magic Leap officially announced its One headset after years of speculation and rumors. Image Credits: Apple Magic Leap is far from alone in those struggles.
RealVision VR
OCTOBER 21, 2018
I’d first thought of the concept in 2012 while researching for the hard sci-fi novel “Memories with Maya” and inspired by the stylish Vuzix eyewear’s form factor promised back then. Progressive Reality could be defined as an experience that segues between Virtual and Augmented Reality worlds on-demand.
XR Today - Mixed Reality tag
AUGUST 8, 2023
” Pixar developed OpenUSD in 2012 and open-sourced the file format in 2015 to the global community. NVIDIA Alliance for OpenUSD, Additional Tools Additionally, NVIDIA launched its Alliance for OpenUSD with major industry players such as Pixar, Apple, Adobe, and Autodesk.
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