AR Insider

JANUARY 11, 2021

A year later Magic Leap ran out of cash and laid off half the company. 350 million came in at the last minute to allow a new CEO, Peggy Johnson, from Microsoft, to focus on enterprise business. Integrated Visual Augmentation System is using the Microsoft HoloLens to give soldiers an augmented view of the battlefield.

Magic Leap 272

Magic Leap Government Apple AR 272

HoloLens

APRIL 3, 2018

All those early prototype images Magic Leap is so fond of showing off are great, but they rank a far second when compared to a new set of images just revealed by Microsoft in relation to the HoloLens. 2012, about two years before the company would unveil the device to the public in Jan.

Microsoft 91

Microsoft Magic Leap Immersion 91

Upload VR

JUNE 9, 2023

Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. Analog Concerns Oculus Rift prototype demo with Xbox controller, 2012. I'll go so far as to wager it's probably game over for Magic Leap and HoloLens and some other optically transparent approaches.

Apple 145

Apple California Wearables Hand tracking 145

TechCrunch VR

MAY 31, 2023

Photo by Kevork Djansezian/Getty Images The first Oculus Rift prototype reignited the conversation when it arrived in 2012. In 2016, Microsoft began shipping a developer edition of its mixed reality HoloLens system, priced at $3,000. Magic Leap officially announced its One headset after years of speculation and rumors.

AR 100

AR Magic Leap Virtual Reality Los Angeles 100

XR for Business Podcast

JANUARY 20, 2020

But we managed to navigate those water until I would say 2011, 2012, when the hardware became available for mobile devices. And that allowed us to expand the business and have a presence that today, although we don’t have investment, I think we have more locations than Magic Leap, that has a $2.7-billion Dan: No, no, no!

AR 78

AR Machine Learning Government Virtual Reality 78

XR for Business Podcast

JANUARY 20, 2020

But we managed to navigate those water until I would say 2011, 2012, when the hardware became available for mobile devices. And that allowed us to expand the business and have a presence that today, although we don’t have investment, I think we have more locations than Magic Leap, that has a $2.7-billion Dan: No, no, no!

AR 78

AR Machine Learning Government Virtual Reality 78

XR for Business Podcast

JANUARY 20, 2020

But we managed to navigate those water until I would say 2011, 2012, when the hardware became available for mobile devices. And that allowed us to expand the business and have a presence that today, although we don't have investment, I think we have more locations than Magic Leap, that has a $2.7-billion billion investment.

AR 60

AR Machine Learning Government Virtual Reality 60