Remove 2013 Remove Apple Remove Google
article thumbnail

HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Road to VR

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

Google 364
article thumbnail

Apple CEO Tim Cook is Hyping XR Ahead of WWDC

Road to VR

In an interview ahead of Apple’s upcoming Worldwide Developers Conference event, CEO Tim Cook talks about the potential of XR and why elements of it may be “even better than the real world.” Just as Apple was skeptical of Google Glass, Cook knows Apple will always be in a similar boat when launching new products.

Apple 364
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google to Publicly Test AR Prototypes Starting in August

Road to VR

Google announced that the company will be conducting real world tests of its early AR prototypes starting next month. ” Some of the key areas Google is emphasizing are things like real-time translation and AR turn-by-turn navigation. ” Critically, Google says the research prototypes look like “normal glasses.”

Google 357
article thumbnail

The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

article thumbnail

A Tech Investor’s Take on the Apple Vision Pro

ARPost

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

Apple 268
article thumbnail

Is 2022 the Year for Consumer AR Glasses?

ARPost

We’re talking, of course, about Google Glass. Google Glasses were the first arguably-AR glasses on the consumer market, coming out in 2013. After all, it was a Google product and a lot of people expected the world. Google Glass retired to the enterprise sector and much of the public gave up on AR glasses.

AR 411
article thumbnail

One of the First Oculus Rift Games is Currently One of Vision Pro’s Best

Road to VR

Proton Pulse , originally created for the Oculus Rift DK1 development kit in 2013, has been re-released on Apple Vision Pro this week. The game was also released on Google Cardboard, Google Daydream, Samsung GearVR, Oculus Go, and the Oculus Rift consumer headsets.

Oculus 253