The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro
Road to VR
MARCH 12, 2024
Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?
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