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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

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HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Road to VR

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs.

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Meta Expects to Ship 10,000 AR Dev Kits in 2017

Road to VR

Back in 2013 the company had announced and taken pre-orders for a $3,000 headset called the Meta Pro. While Meta has raised a considerable $73 million in venture capital to fund their ongoing development, giants like Microsoft, Magic Leap, and perhaps even Apple loom. SEE ALSO Exclusive: Meta 2 AR Demos Revealed in Full.

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Tech Giants Prime AR’s Headworn Era

AR Insider

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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The AR Show: End-User Focus Will Win AR

AR Insider

That started with a Duck Hunt game for Apple TV which not only represents spatial beginnings but the company’s name. And on your Apple TV, we communicated over Bluetooth, and we replayed this Duck Hunt look alike. Google Glass was released in 2013, which wasn’t powerful enough. But he’s cautiously optimistic.

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Big XR News from Meta, Deloitte, Snap, and Virtuleap

XR Today - Virtual Reality

Next year, Apple will debut the Vision Pro following years of hype, and Microsoft will also start rolling out its industrial Metaverse services. According to the Los Angeles Business Journal, more than 12,000 entities have benefited from the programme’s incentives, creating almost 165,000 jobs since its inception in 2013.

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Apple’s Tim Cook Sees Opportunity In AR, But It ‘Will Take Some Time To Get Right’

UploadVR Between Realities podcast

Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. One name is notably absent from that list: Apple. Despite the occasional patent or acquisition , Apple has yet to make any concrete statement concerning its commitment to VR.

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