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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

.” With the entrance of Apple Vision Pro, one such entity to follow suit is Stryker’s Mako , a robotic surgery group initially founded as a standalone company by Rony Abovitz, the founder and first CEO of AR unicorn Magic Leap. And that’s in spite of its $3,500 price tag.

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The XR Week Peek (2020.05.11): new Quest is in the works, Magic Leap may pivot to healthcare, and more!

The Ghost Howls

Image by Magic Leap). Magic Leap looks for a $100-million deal to save itself. Some reports by Business Insider and The Information talk about the current situation of Magic Leap, that seems always more complicated. More info (Magic Leap trying to raise $100M) More info (Magic Leap timing for the future).

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HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Road to VR

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs.

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Google Glass Enterprise Edition 2 Now Available for Direct Developer Purchase

Road to VR

Glass had a rocky start in the world when it was first introduced in its 2013 Explorer Edition targeting early adopters and developers. Google Glass Enterprise Edition 2, the company’s most recent smartglasses (or rather smart glass ), was only available to partner companies when it launched in May 2019.

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Holographic Waveguides: What You Need To Know To Understand The Smartglasses Market

UploadVR Between Realities podcast

Magic Leap. For a secretive company, we can learn a lot about Magic Leap from their patent filings and acquisitions, namely that they launched without a clear path to executing their vision. In April of last year Abovitz landed himself on the cover of Wired magazine with what was dubbed the Magic Leap “photonic chip.”

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Apple’s Tim Cook Sees Opportunity In AR, But It ‘Will Take Some Time To Get Right’

UploadVR Between Realities podcast

Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. Most recently, Apple hired Zeyu Li of Magic Leap — perhaps the most well known AR company in existence — as well as Yury Petrov from Facebook’s Oculus.

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Are Publishers Ready to go Virtual?

Tech Trends VR

it makes strategic sense that Pearson has partnered with Microsoft to develop content for the HoloLens Click To Tweet. One example is Axel Springer Digital Ventures recently announcing that they would be investing an undisclosed amount in Magic Leap. That ship has sailed! If you are looking at the future, it’s right here.