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Google Prepares Support for XR Headsets on Play Store, Marking The Next Chapter in XR Competition

Road to VR

Code discovered in a recent Google Play update indicates the company may soon roll out support for XR headsets on its Android app store, which would mark a decisive shift in the competitive landscape. Samsung is building the hardware, Qualcomm the chipset, and Google the Android-based XR operating system.

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Samsung Partners with Google & Qualcomm to Release Android-powered XR Device

Road to VR

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. Samsung was one of the first truly massive tech companies to develop VR hardware.

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Google Partners With Magic Leap to Secure Key Tech for AR Headsets

Road to VR

Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space.

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Magic Leap And Google Announce AR Partnership

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Magic Leap has entered a "multi-faceted, strategic technology partnership" with Google. The companies say the partnership will combine Magic Leap's "leadership in optics and manufacturing" with Google's "technology platforms". Google was an initial investor in Magic Leap, leading a $542 million funding round back in 2014.

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Samsung Headset Reportedly Being Redesigned In Response To Apple Vision Pro

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Samsung is reportedly redesigning its in-development headset. In February Samsung officially announced it was working on an XR headset, with Google handling the system software via a new variant of Android. Google is handling the software for Samsung's hardware. A year later Facebook formally abandoned Gear VR.

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Samsung and partners tease new XR headset

Hypergrid Business

Samsung, in partnership with Qualcomm and Google, has announced plans to develop a new extended reality product. I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset. And now, both Gear VR and Google’s platform are gone. (Image by Maria Korolov via Midjourney.)

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Samsung Galaxy S8 Is Finally Getting Daydream Support

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Google today confirmed what we’ve long suspected; Samsung’s new Galaxy S8 smartphone will soon support Google’s Daydream mobile VR ecosystem. The news was announced on-stage at the Google I/O developer conference today. Since then Oculus and Samsung have released multiple iterations of the headset.

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