Road to VR

JULY 5, 2018

Magic Leap has a long history of repeatedly teasing its purportedly groundbreaking AR headset and then failing to deliver substantive details, despite plans to launch the developer version of the headset by the end of 2018. SEE ALSO Magic Leap Shows Prototype Headset Progress Since 2014.

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Road to VR

JUNE 6, 2018

Magic Leap—which first announced its headset, the Magic Leap One, back in December—could finally offer a glimpse of what the device can actually do during a developer livestream hosted by the company today. SEE ALSO Magic Leap Shows Prototype Headset Progress Since 2014.

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Road to VR

MARCH 30, 2018

Magic Leap, the mysterious augmented reality headset company, has apparently begun shipping its first wave of Magic Leap One AR systems to partners in limited numbers. Image courtesy Magic Leap. SEE ALSO Magic Leap Shows Prototype Headset Progress Since 2014.

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The Ghost Howls

NOVEMBER 6, 2018

I thought it would have taken me a lot before I would be able to try the Magic Leap One , but luckily this has not been the case. We had full-body room-scale VR in 2014 , we were so cool. At a certain point, I asked him: “oh, you said me that you have tried Magic Leap… how is it?” I was amazed.

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Road to VR

APRIL 8, 2019

AT&T and Magic Leap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. Magic Leap’s marketing for its first AR headset, the Magic Leap One ‘Creator Edition’, has been… curious, to say the least.

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The Ghost Howls

DECEMBER 16, 2019

What we all feared could happen when Facebook bought Oculus in 2014 is actually started to happen. Magic Leap pivots towards enterprise. At the same time, Magic Leap has also shipped a new runtime for its hardware , with the addition of new nice features like vocal commands. Other relevant news.

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Slashgear

DECEMBER 18, 2017

Three years after we first started reporting on Magic Leap, and they’ve got some semblance of a real product. This company suggested that they had tech nearly ready for a broad scale release back in 2014, but now, hear near the end of 2017, they still don’t really have a product that can be purchased.

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ARPost

JULY 21, 2023

The job descriptions first showed up across the internet and that started the rumors, I’m going to say back in 2014, 2015.” The real pioneers of this are definitely Magic Leap and their waveguide lens is the future that I was expecting Apple to actually achieve some kind of breakthrough on,” said Almeida.

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Road to VR

SEPTEMBER 18, 2019

Notably, Luxottica partnered with Google in 2014 to design and distribute additional frames for Google Glass in effort to make the smartglasses a high fashion item. The partnership is the direct result of Facebook’s struggles to reduce the device’s size into an appealing form factor, the report claims.

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Road to VR

FEBRUARY 10, 2022

Making an AR headset accessible enough for consumers is a vastly different challenge to producing higher cost enterprise headsets— just ask Magic Leap. Samsung partnered with Oculus (now Meta) back in 2014 to build Gear VR, a snap-in VR smartphone holder that was a generational leap in terms of low-latency mobile VR.

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ARPost

JULY 31, 2019

There is now a growing market including Magic Leap , Epson, Nreal , ThirdEye , and now Norm. Magic Leap has some entertainment experiences, but the price and size make them more of a tool. This was around 2014,” said Charles Sun, founder of Human Capable. So, where do Norm AR glasses fit in?

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UploadVR Between Realities podcast

MAY 4, 2017

Magic Leap. For a secretive company, we can learn a lot about Magic Leap from their patent filings and acquisitions, namely that they launched without a clear path to executing their vision. In April of last year Abovitz landed himself on the cover of Wired magazine with what was dubbed the Magic Leap “photonic chip.”

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Upload VR

JUNE 6, 2023

In 2014, Facebook acquired Oculus and planted a flag in virtual reality. Apple's announcement today is a very good validation of the overall XR/spatial computing sector," Magic Leap founder Rony Abovitz wrote to me. Meta Quest vs. Apple Vision In buying Oculus in 2014, Zuckerberg first put forth his quest for spatial computing.

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VRScout

MAY 30, 2017

Topshop is no stranger to using VR as a marketing tool (they live-streamed a virtual catwalk all the way back in 2014), but they’ve really taken the plunge on this one. After quietly settling a gender discrimination lawsuit recently, it turns out that Magic Leap is back on the fundraising trail. Apparently the $1.4B

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TechCrunch VR

MAY 31, 2023

In 2014, the social media giant purchased Oculus for nearly $3 billion. Magic Leap officially announced its One headset after years of speculation and rumors. It also gave us insight into how the product needed to evolve to be truly purpose-built for enterprise, and that’s what you see in the Magic Leap 2.”

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Road to VR

MAY 19, 2017

With the Glass team at the time teasing, “we’ve outgrown the lab and so we’re officially ‘graduating’ from Google[x] to be our own team here at Google. And, rather unfortunately, it seems the hard-won lessons learned by the Glass team have gone underutilized.

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Road to VR

MAY 27, 2016

Snapchat is probably considered a bit of a dark horse by most people when compared to other major AR players including Microsoft, Meta, Daqri, or Magic Leap. But Snapchat has captured the attention of Generation Z through the use of augmented reality filters for selfies and vlogs.

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XR Today - Mixed Reality tag

DECEMBER 8, 2022

Farrow stated that her medical school, one of the top 25 institutions in the United States, developed a new facility in 2014. Several of the world’s biggest tech giants, including Meta Platforms, Sony, Agora, HTC VIVE, Unity Technologies, Qualcomm, Magic Leap, Lenovo, and many others joined the event.

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UploadVR Between Realities podcast

FEBRUARY 6, 2017

However, ever since the startup was acquired by Facebook in 2014, the writing was on the wall that the organization would grow beyond the scope of a gaming focused HMD. The young company popularized VR for an entirely new generation of true believers and is largely responsible for sparking the immersive renaissance we find ourselves in today.

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UploadVR Between Realities podcast

FEBRUARY 6, 2017

However, ever since the startup was acquired by Facebook in 2014, the writing was on the wall that the organization would grow beyond the scope of a gaming focused HMD. The young company popularized VR for an entirely new generation of true believers and is largely responsible for sparking the immersive renaissance we find ourselves in today.

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Hardware AR Oculus Washington 100

The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. The deal should be in the price range of $180M. Google adds depth APIs to ARCore.

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ARPost

JUNE 6, 2023

Zappar’s Zapbox , DigiLens’ ARGO , Sony’s PlayStation VR 2 , the Magic Leap 2 , XREAL (previously Nreal) Air , and the Varjo XR 3 Focal Edition were all in the running, but the prize went to the HTC VIVE XR Elite. We’re just so happy. He also referenced Ori’s end-of-show announcement that AWE will move from Santa Clara to Long Beach.

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AR Insider

JANUARY 24, 2020

” As just one example, Facebook has increased its annual R&D spend by $10 billion between 2014, when it bought Oculus, to the present. Then there’s Magic Leap. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” Lots of that is likely going to AR & VR.

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VRWorld

JULY 7, 2016

this technology is also beginning to be marketed as Mixed Reality or MxR (blame Magic Leap for that one). jump from 2014’s total of $75 billion. However, this relationship should be prepared to add a new addition into their lives: Augmented Reality i.e. AR.

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Road to VR

DECEMBER 26, 2018

We don’t know much about gameplay mechanics yet, but it’s possible the Magic Leap One release of Angry Birds: FPS – First Person Slingshot may hold some answers. The minds behind early successes Senza Peso (2014) and Insurgent (2015) have been busy developing their first full-fledged VR game. Platform : Rift, Vive, PSVR.

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Road to VR

MAY 1, 2017

It’s a belief that started at least as far back as when he advised and invested in Oculus prior to the company’s 2014 acquisition by Facebook. It’s not where the VR industry is today that brings Riccitello to VRLA, it’s where he believes it will ultimately go. These guys have invested billions.

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XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

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XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

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Upload VR

OCTOBER 26, 2022

HoloLens 2, Magic Leap 2, iPhone Pro, and iPad Pro automatically scan your room and create a 3D mesh, which apps leverage for collision and occlusion between virtual and real objects. Facebook has been working on this technology since acquiring 13th Lab in 2014, and it shows. Your real room is essentially just the setting.

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The Ghost Howls

AUGUST 16, 2019

I really hope to have heard this before starting my entrepreneurial adventure in 2014. I wrote a review on Magic Leap One because my friend (and ex partner ) Gianni made me try it. Make sure you start from a place of stability , so that you can put in and stand the ups and the downs. Suzanne Borders.

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UploadVR Between Realities podcast

JANUARY 14, 2017

We’ve been investing in it since 2014. GB: Magic Leap is a big presence in the AR discussion. Outside of the sort of people in this room and in the games press, I don’t think most people know what Magic Leap is. We got into AR seriously in 2014. It’s my job to re-engage them and go from there.

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EnterpriseWear

AUGUST 1, 2018

Let’s look back: Early trials: Virgin Atlantic ’s 2014 trial at London Heathrow Airport – in collaboration with SITA – included both Google Glass and the Sony SmartWatch 2. Very recently, Air New Zealand announced a partnership with Magic Leap and Framestore to develop MR content highlighting New Zealand as a travel destination.

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The Ghost Howls

APRIL 7, 2023

When I entered VR in 2014, I was expecting the market to enter the mainstream in 2016, with the release of Oculus CV1. This, together with the local dimming of Magic Leap 2 , show that now the AR and VR categories are starting to blur, and we could call the headsets AR-first or VR-first, and not AR or VR anymore.

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XR for Business Podcast

JULY 31, 2019

So RetinadVR actually got started in Montreal in 2014. So RetinadVR actually got started in Montreal in 2014. So, perhaps let’s just take a look back at RetinadVR; what you guys were doing there, and what led you to what you’re doing now. Alex: Right. It’s a great jump off point. Alex: Podcast using Spatial.

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XR for Business Podcast

JULY 31, 2019

So RetinadVR actually got started in Montreal in 2014. So RetinadVR actually got started in Montreal in 2014. So, perhaps let's just take a look back at RetinadVR; what you guys were doing there, and what led you to what you're doing now. Alex: Right. It's a great jump off point. And it's really impressive what they're doing.

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XR for Business Podcast

JULY 31, 2019

So RetinadVR actually got started in Montreal in 2014. So RetinadVR actually got started in Montreal in 2014. So, perhaps let’s just take a look back at RetinadVR; what you guys were doing there, and what led you to what you’re doing now. Alex: Right. It’s a great jump off point. Alex: Podcast using Spatial.

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