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Unity CEO: VR Will Get Huge, But Devs Need to Survive and Avoid Hype Until it Does

Road to VR

At VRLA 2017, Unity CEO and games industry vet John Riccitiello dumped a little cold water wisdom on the hype surrounding the red-hot VR industry. John Riccitiello is the CEO of Unity Technologies , one of the world’s leading game engines. Photo courtesy VRLA. These guys have invested billions.

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The VRScout Report – The Week in VR Review

VRScout

Topshop is no stranger to using VR as a marketing tool (they live-streamed a virtual catwalk all the way back in 2014), but they’ve really taken the plunge on this one. After quietly settling a gender discrimination lawsuit recently, it turns out that Magic Leap is back on the fundraising trail. Apparently the $1.4B

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XR Training Offers Major Boost to Learner Outcomes, CWRU Exec Says

XR Today - Mixed Reality tag

Farrow stated that her medical school, one of the top 25 institutions in the United States, developed a new facility in 2014. Several of the world’s biggest tech giants, including Meta Platforms, Sony, Agora, HTC VIVE, Unity Technologies, Qualcomm, Magic Leap, Lenovo, and many others joined the event.

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Lighting the Torch for In-App AR Development, with TORCH’s Paul Reynolds

XR for Business Podcast

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. And it was for me as well; I’ve been a Unity user forever.

AR 78
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Lighting the Torch for In-App AR Development, with TORCH’s Paul Reynolds

XR for Business Podcast

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. And it was for me as well; I’ve been a Unity user forever.

AR 78
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Lighting the Torch for In-App AR Development, with TORCH's Paul Reynolds

XR for Business Podcast

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. You know what, go learn Unity and coding and figure out how to actually make it.

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The Right Time to Invest in VR, with MetaVRse’s Alan Smithson and Alex Colgan

XR for Business Podcast

Unity Technologies just went public. Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. And Unity's, I think started. Alex: I guarantee that most of Unity's investors are not going into the engine to build their own demos. Alex: Huge news.

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