Road to VR

SEPTEMBER 3, 2022

But there’s likely another major reason for this partnership—it brings two allies together against a common threat: Apple. Though Apple hasn’t formally announced any XR products yet, all signs point to a long history of R&D and a desire for the company to dominate the space.

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Road to VR

SEPTEMBER 18, 2017

recently teased an update to their project that aims to replicate the official Microsoft version of Minecraft for HoloLens, the company’s $3000 AR headset, and put it on mobile devices capable of running Google’s ARCore and Apple’s ARKit. Now, with the release of Google ARCore and Apple ARKit, Speak Geek?

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VRScout

MARCH 13, 2020

billion in 2015; companies such as Google and Alibaba Group were among those that backed the startup, making their post-money valuation around roughly $3.7 Back in 2015, Magic Leap released a teaser video showcasing what owners of the Magic Leap One headset could expect out of the experience.

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ARPost

MARCH 12, 2021

Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies. It took place from the 1980s (when these were initially introduced into the markets) to 2015 (when they were finally fully adopted). I am not the only one who has identified this trend.

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Road to VR

OCTOBER 28, 2017

I had a chance to catch up with Blau at Google I/O on May 17th, 2017 where we talk about the state of the VR & AR industries and what some of the potential catalysts for consumer adoption might be. LISTEN TO THE VOICES OF VR PODCAST.

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Road to VR

JUNE 17, 2024

Apple’s Worldwide Developer Conference (WWDC) is over, and while Vision Pro was a big focus with the announcement of its visionOS 2 update , it’s pretty clear Apple’s first mixed reality headset isn’t in a hurry to feature-match other XR headsets at this point, let alone Meta Quest 3.

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VRScout

OCTOBER 31, 2018

In 2015, American entrepeneur Chris Milk brought us Clouds Over Sidra , showing audiences how VR technology could be employed as a powerful “empathy machine,” a term he used to describe the medium during a TED talk that has since gathered over 1.5 million views. . Image Credit: Red Cross.

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VRScout

APRIL 1, 2019

Back in April 2015, Oculus was a long way away from its current position as one of VR’s most influential organizations. Image Credit: Google. Building off the success of their Google Cardboard initiative, Chromebook Cardboard would take the program to new heights, allowing owners to use their Chromebooks as a window to new worlds.

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VRScout

MARCH 1, 2023

Back in 2015, Samsung filed a different patent for a smart ring that never came to be. Earlier this month, it was announced that Samsung is partnering with Google to develop new XR technology. Credit: KIPRIS This isn’t Samsung’s first attempt at a smart ring.

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Road to VR

MARCH 19, 2017

Samsung confirmed at CES in January that its Oculus engineered Samsung Gear VR headset had passed an install base figure of 5 Million and more recently Google affirmed that it had shipped over 10 Million Cardboard viewers. SEE ALSO What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations.

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Road to VR

APRIL 11, 2018

.” According to the developers, vTime has had “almost a million downloads” since launch in December 2015, something the company can claim thanks to its many platforms; vTime supports Oculus Rift, Windows VR headsets, Google Daydream, Gear VR, Google Cardboard, as well as non-VR modes through both respective Android and iOS apps.

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XR Today - Augmented Reality tag

JUNE 21, 2024

If you think that Google AR Glasses are nothing but a distant dream, it might be time to think again. Sure, Google Glass turned out to be a flop, and Google’s Iris Project was eventually canceled – but it seems like the tech giant hasn’t given up on the smart glasses market just yet. Could Google be next?

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ARVR

JULY 8, 2022

In January, 2015, amid a mounting wave of critical sentiment, Google withdrew Glass from the consumer market, with the promise of returning with a revamped product in 2017. One of the main reasons that Google Glass failed was that it fell into the ‘snob pricing’ category, and those who wore it were looked at as ostentatious pills.

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AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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ARVR

JANUARY 29, 2021

© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.

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TechCrunch VR

JANUARY 26, 2021

As Facebook and Apple begin to fire up more projects in the AR/VR world, Google has spent the last year shutting down most of their existing projects in that space. Google also notes that the app will continue to be available in the app stores on VR headsets. A Google spokesperson declined to comment further.

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UploadVR Between Realities podcast

NOVEMBER 24, 2016

One thing that’s always defined Apple is its ability to shape tech’s future. In the past month, we’ve seen the sector accelerate with a string of events such as OC3, PSVR and Google Daydream. In the past month, we’ve seen the sector accelerate with a string of events such as OC3, PSVR and Google Daydream.

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Tech Trends VR

FEBRUARY 24, 2019

Object Theory are pretty much the oldest Mixed Reality company around, having launched in June 2015, before the HoloLens had even started shipping. Object Theory are the oldest Mixed Reality company around, having launched in June 2015, before the HoloLens had even started shipping Click To Tweet.

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Road to VR

JULY 7, 2016

When it comes to Google searches, “HTC Vive” has recently matched “Oculus Rift” and may be continuing to rise. “HTC Vive” didn’t exist as a search term until the headset’s relatively recent reveal back in early 2015.

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Tech Trends VR

NOVEMBER 20, 2018

As early as 2015, Chris Milk brought us Clouds Over Sidra and showed how VR was indeed a powerful “empathy machine” as he described the medium in a TED talk that gathered over 1.5 The experience can be downloaded now from the Google Playstore and the iOS Apple Store. million views since then.

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Road to VR

OCTOBER 25, 2018

.” Blau has held several senior positions at companies such as Autodesk, Silicon Graphics, and Double Fusion, and most recently as a Gartner analyst, serving as lead for Apple and other AR and VR technologies. ” Since its founding in 2013, vTime has operated out of their Liverpool, UK-based studio. See how to download vTime here.

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Cats and VR

APRIL 24, 2017

During VRLA 2017 Spring Expo I ran into Jonathan Krusell, former Executive Producer at Mindshow and now Producer for Google Daydream. I told Jonathan that the Google Daydream booth at GDC kind of bored me and I was not impressed by Ubisofts Rabbids VR game demo. Just a tad bit bored with Google Daydream at GDC.

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AR Insider

JANUARY 29, 2020

Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark). Altogether the big five now account for more than 17 percent of the S&P 500, up from 11 percent in 2015.

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Road to VR

NOVEMBER 8, 2016

Google announced at the W3C WebVR workshop in October that they would be shipping a WebVR-enabled Chromium browser in Q1 of 2017. SEE ALSO Google Shows HTC Vive Running at 90 FPS in Chrome with WebVR. Right now Google’s team is dealing with how to view web content within a VR context. LISTEN TO THE VOICES OF VR PODCAST.

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The Ghost Howls

FEBRUARY 9, 2020

Let’s see how Apple and Google will answer. According to GamesIndustry.biz, Sony is closing its Manchester-based game studio, that it opened in 2015 to produce ‘AAA’ PSVR exclusives. Google Glass 2 is now available for direct purchase. This is what Google Daydream is now useful for (look at the answers).

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Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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Upload VR

JULY 10, 2023

The engineering director of Google's upcoming AR/VR operating systems has quit. Lucovsky moved to Google two months later to lead its XR operating system effort , but today he announced he has quit. The recent leadership change may refer to the departure of Clay Bavor earlier this year amid the mass layoffs at Google.

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Hypergrid Business

FEBRUARY 6, 2023

Samsung, in partnership with Qualcomm and Google, has announced plans to develop a new extended reality product. I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset. But when Samsung cancelled the project, I switched to the Google Pixel to stay close to Google’s VR platform.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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VRScout

JULY 11, 2017

Google wants you to play with Blocks, this smartphone wants you to get rid of your headset, a new marketplace connecting content creators with funding, the price of the Oculus Rift is slashed, the investment & funding wrapup, and more… 1. GOOGLE WANTS YOU TO PLAY WITH BLOCKS. APPLE IS HIRING FOR VR/AR POSITIONS.

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GizModo VR

APRIL 13, 2022

Regardless of the platform, switching between Apple and Google’s ecosystems hasn’t always been easy, though Apple did release a handy “ Move to iOS ” app in the Play Store in 2015 for Android users… Read more. Since nearly the dawn of the smartphone, it’s been an Android versus iOS world.

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Road to VR

DECEMBER 10, 2019

Even at the low side of 100,000 units, that’s in the neighborhood of how many Oculus Rift DK2s were shipped globally , which at the time of launch in 2015 cost nearly one-sixth of the price of ML One. SEE ALSO Apple AR Headset FOV, Codename, and Stereoscopic Rendering Mode Reportedly Found in iOS 13.1.

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ARVR

JULY 9, 2020

Google launched Google Glass , and Microsoft launched HoloLens , a head-mounted display (Krevelen, 2010)(Jaimini, 2016). 2010s : Companies are investing in the potential of this area like Google with ARCore and Apple with ARKit (Papagiannis, 2017). Evolution of Augmented Reality (Craig, 2013) by fernanda rodríguez.

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UploadVR Between Realities podcast

OCTOBER 14, 2016

Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. One name is notably absent from that list: Apple. Despite the occasional patent or acquisition , Apple has yet to make any concrete statement concerning its commitment to VR.

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ARPost

MARCH 12, 2021

Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies. It took place from the 1980s (when these were initially introduced into the markets) to 2015 (when they were finally fully adopted). I am not the only one who has identified this trend.

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Augmented Reality Virtual Reality AR Technology 195

VRScout

NOVEMBER 14, 2016

WHAT A DAY FOR A DAYDREAM… The highly-anticipated Google Daydream headset is here. Priced at $79, it is currently only compatible with the Google Pixel phone. Recapping the top stories covered on the VRScout Report , a weekly live video show and podcast discussing the best in VR, hosted by Malia Probst. …and more.

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XROM

MAY 15, 2024

Sundar Pichai, CEO of Google, hinted at a potential comeback for Google Glass during a recent interview with CNBC. However, Google seems to be revisiting the idea by developing prototype glasses that integrate with Project Astra, their new multimodal AI assistant. ."

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