Road to VR

JUNE 17, 2024

Apple’s Worldwide Developer Conference (WWDC) is over, and while Vision Pro was a big focus with the announcement of its visionOS 2 update , it’s pretty clear Apple’s first mixed reality headset isn’t in a hurry to feature-match other XR headsets at this point, let alone Meta Quest 3.

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The Ghost Howls

JULY 5, 2021

and also why the $2+B investment in Magic Leap was not enough to bring it to success. It’s a good moment for VR: thanks to the strong sales of the Oculus Quest 2 and the rumors of Apple entering the space soon, there is much more confidence in the future of immersive technologies. Investments in VR companies are on the rise.

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XR Today - Augmented Reality tag

SEPTEMBER 1, 2023

Apple has been working on its plans to create an augmented reality (AR) windshield, according to new documents. In recent filings with the US Patent and Trademark Office (USPTO), Apple has begun working on designs for the AR interface. Apple ‘s new patent reveals an #AugmentedReality display system for vehicles.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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XR Today - Augmented Reality tag

JUNE 21, 2024

Even the Enterprise edition, introduced after the initial specs were phased out in 2015, ended up being discontinued. In 2022, hope was revived with the introduction of “ Project Iris ”, a new project intended to help Google compete with companies like Apple, and their Vision Pro headset.

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UploadVR Between Realities podcast

OCTOBER 14, 2016

One name is notably absent from that list: Apple. Despite the occasional patent or acquisition , Apple has yet to make any concrete statement concerning its commitment to VR. In an interview with Buzzfeed , Apple CEO Tim Cook made some interesting comments related to AR and VR. It’s been a big few years for Apple and AR.

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AR Insider

SEPTEMBER 20, 2019

“Back in 2015 and 2016, headsets came online… and ‘everybody’s gonna get rich on VR.’ He also has thoughts on everyone’s AR favorite topic: Apple glasses. He also doesn’t believe it fits Apple’s M.O. My guess is Apple will announce in 2021 and release in 2022.

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VRWorld

APRIL 28, 2017

Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. Google discontinued the interface in January 2015.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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XR Today - Mixed Reality tag

AUGUST 8, 2023

” Pixar developed OpenUSD in 2012 and open-sourced the file format in 2015 to the global community. NVIDIA Alliance for OpenUSD, Additional Tools Additionally, NVIDIA launched its Alliance for OpenUSD with major industry players such as Pixar, Apple, Adobe, and Autodesk.

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EnterpriseWear

JANUARY 10, 2019

The release of Magic Leap One was supposed to be the “magic moment” for consumer AR, the development that finally got consumers excited about augmented reality glasses. After all, the Apple Watch has made watch-wearers out of people who never used to wear a watch. Needless to say, it wasn’t. Source: Vuzix.

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XR for Business Podcast

SEPTEMBER 29, 2020

They work on Oculus Quest, they work on the Magic Leap. Apple had a very kind of-- it's the first time Apple didn't announce a phone in September, which is interesting. And I believe that even Magic Leap, if you'd put the three billion into Magic Leap starting today, they may have a shot.

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XR for Business Podcast

SEPTEMBER 29, 2020

They work on Oculus Quest, they work on the Magic Leap. Apple had a very kind of-- it's the first time Apple didn't announce a phone in September, which is interesting. And I believe that even Magic Leap, if you'd put the three billion into Magic Leap starting today, they may have a shot.

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Canada Unity Magic Leap Augmented Reality 78

XR for Business Podcast

JULY 12, 2019

HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. Seeing that Apple, of course, at one point bought… what was the company again?

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XR for Business Podcast

JULY 12, 2019

HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. Seeing that Apple, of course, at one point bought… what was the company again?

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

SEPTEMBER 29, 2020

They work on Oculus Quest, they work on the Magic Leap. Apple had a very kind of-- it's the first time Apple didn't announce a phone in September, which is interesting. And I believe that even Magic Leap, if you'd put the three billion into Magic Leap starting today, they may have a shot.

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Canada Unity Magic Leap Augmented Reality 60

EnterpriseWear

AUGUST 1, 2018

EasyJet and British Airways followed with Apple Watch apps allowing travelers to receive real-time flight updates and board their planes with just a flick of the wrist. Very recently, Air New Zealand announced a partnership with Magic Leap and Framestore to develop MR content highlighting New Zealand as a travel destination.

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XR for Business Podcast

AUGUST 26, 2019

” After he gave his TED Talk on it, there’s interest from Apple, and Google ended up buying his company. It was around 2015, the first Hololens had come out. And so we have our Magic Leap build coming out very soon. And when Jinha finished up at Samsung, AR had sort of started catching on in earnest.

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XR for Business Podcast

AUGUST 26, 2019

” After he gave his TED Talk on it, there’s interest from Apple, and Google ended up buying his company. It was around 2015, the first Hololens had come out. And so we have our Magic Leap build coming out very soon. And when Jinha finished up at Samsung, AR had sort of started catching on in earnest.

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AR Microsoft Samsung Magic Leap 78

XR for Business Podcast

AUGUST 26, 2019

After he gave his TED Talk on it, there's interest from Apple, and Google ended up buying his company. It was around 2015, the first Hololens had come out. And so we have our Magic Leap build coming out very soon. You're gonna need some headsets, whether it's Hololens 1 or 2, or Magic Leap 1, to have the experience.

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XROM

JULY 18, 2021

China’s XR Industry has been growing rapidly and so is India’s, In the year 2015 India had under 10 XR Startups, today we have over 2000 XR focussed Startups in the Country. Most people know Xu due to his dispute with American virtual reality company Magic Leap. She has worked in the XR space since 2015. 17- Helen Situ.

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Road to VR

MARCH 19, 2017

IDC themselves predicted in 2011 that by 2015, Microsoft’s then new (and now dead) Windows Phone platform would overtake Apple’s IOS as in the mobile phone market. It should also be pointed out that, as is the case for every market researcher, predictions can easily be wide of the mark.

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UploadVR Between Realities podcast

FEBRUARY 22, 2017

Graeme Devine, Chief Game Wizard at Magic Leap, took the stage today at the DICE Summit 2017 in Las Vegas to talk about the future of mixed reality. Tagged with: DICE , Ghost Girl , Graeme Devine , Magic Leap. Graeme imagines an experience where you have a set of real wooden cubes that you place on a table.

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Upload VR

SEPTEMBER 27, 2024

Once I got to the home menu of Orion I immediately thought of Magic Leap and HoloLens and XREAL and Tilt Five rather than Meta Quest or even the Apple Vision Pro. Unlike Apple Vision Pro, because of the wristband, I did this behind my back. Because we’re not seeing through cameras, aka “passthrough”.

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TechCrunch VR

MAY 31, 2023

A collaboration with Valve, the product was introduced as a demo under the “SteamVR hardware system” banner at 2015’s GDC show. Magic Leap officially announced its One headset after years of speculation and rumors. Image Credits: Apple Magic Leap is far from alone in those struggles.

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UploadVR Between Realities podcast

NOVEMBER 15, 2016

In November 2015, UploadVR.com marked its first birthday at the dawn of the consumer VR age. November 2015. December 2015. Magic Leap kicks off the month with the announcement of an enormous $794 million fundraising round, backed by Alibaba. In fact, it was prior to most of the editorial team joining.

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XR for Business Podcast

OCTOBER 7, 2019

I actually– in 2015, I said, “OK, it’s a 10 year roadmap. But for a while that really looked like they and Magic Leap — and we weren’t really sure what Magic Leap looked like until very recently — were the only players in that market. And they did not do what the Quest does.

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XR for Business Podcast

OCTOBER 7, 2019

I actually– in 2015, I said, “OK, it’s a 10 year roadmap. But for a while that really looked like they and Magic Leap — and we weren’t really sure what Magic Leap looked like until very recently — were the only players in that market. And they did not do what the Quest does.

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Trends Machine Learning Technology Training 78

XR for Business Podcast

OCTOBER 7, 2019

I actually-- in 2015, I said, "OK, it's a 10 year roadmap. But for a while that really looked like they and Magic Leap -- and we weren't really sure what Magic Leap looked like until very recently -- were the only players in that market. When Apple brings something to the market, it needs to kill it.

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Trends Machine Learning Technology Training 60

XR for Business Podcast

OCTOBER 7, 2019

I actually– in 2015, I said, “OK, it’s a 10 year roadmap. But for a while that really looked like they and Magic Leap — and we weren’t really sure what Magic Leap looked like until very recently — were the only players in that market. And they did not do what the Quest does.

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Trends Machine Learning Technology Training 60

The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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