Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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Road to VR

JUNE 6, 2017

At yesterday’s keynote at the Worldwide Developers Conference (WWDC) 2017, Apple revealed the new iMac Pro and updated 27” Retina iMac , both of which are VR-ready, along with a slew of other VR related product updates. The post Here’s the Star Wars VR Demo Apple Showed During Their Keynote appeared first on Road to VR.

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Upload VR

MARCH 20, 2025

Apple's $3500 headset automatically moves each lens into individualized placement in front of each pupil, but Bigscreen's solution is cheaper and lighter. If the Oculus Rift VR headset had gotten smaller each subsequent generation from 2016 to now it might have looked something like a Beyond 2. Or go Beyond.

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Road to VR

JUNE 5, 2017

At Apple’s World Wide Developer Conference today, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event’s opening keynote. Today marks a major shift in Apple’s public support for virtual reality. Photo courtesy Apple.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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Road to VR

AUGUST 29, 2017

In an answer to Apple’s recently released ARKit , a developer tool used for making augmented reality apps and games that run on newer iPad and iPhones, Google today released a preview of a new Android-compatible software development kit (SDK) called ARCore. Nougat and above.

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Road to VR

DECEMBER 6, 2017

Though Quanta is a manufacturer and supplier for a number of major consumer tech companies, like HP and Acer, Bloomberg reports that the company is “one of Apple’s main manufacturing partners,” and gets nearly 60% of its revenue from Apple, which is reportedly developing an AR headset.

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Road to VR

DECEMBER 14, 2017

Alongside today’s launch of the new iMac Pro, which the company is pitching as an ideal machine for VR creators , Apple has updated its widely used video editing software, Final Cut Pro X, with what it calls a “complete toolset for importing, editing, and delivering both monoscopic and stereoscopic 360 video.”

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Road to VR

AUGUST 30, 2018

Apple has acquired Akonia Holographics , a startup focused on holographic display and storage technology. The acquisition of Akonia Holographics was confirmed to Reuters by Apple , though the tight-lipped company had nothing to share regarding the purpose of the acquisition. ” The company previously raised $11.6

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The Ghost Howls

MAY 7, 2022

In the case of VR, we all remember the competition between HTC and Oculus in 2016, with HTC clearly winning the market until Oculus used Facebook’s money to slash the price of the Rift around 2017. Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta.

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AR Insider

APRIL 6, 2021

That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” It’s not the revolutionary platform shift touted circa-2016. Apple of My Eye. including lots of ups and downs in the intervening years.

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Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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The Ghost Howls

SEPTEMBER 22, 2019

We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. It is now sure that Apple is going to release an AR headset , the questions are just when and what.

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Road to VR

MARCH 13, 2023

Apple’s upcoming mixed reality headset has been the subject of many reports and rumors over the past few years—that’s just the nature of the Cupertino-based black box. Citing sources familiar with Apple’s plans, the company is expected to only sell around one million units of the XR headset over the course of 12 months.

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AR Insider

MARCH 30, 2021

That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” It’s not the revolutionary platform shift touted circa-2016. Part V: Apple. including lots of ups and downs in the intervening years.

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Road to VR

JANUARY 21, 2025

Google Daydream, announced back in 2016 , was Google’s first attempt at entering the XR space proper. Google will also be competing for developers against the likes of Meta and Apple, both of which need a critical mass of great valuable third-party XR apps to succeed in the long term.

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Road to VR

MAY 28, 2024

Google’s directly competing services aren’t on Vision Pro, but that doesn’t mean the company isn’t doing business on Apple’s headset altogether, as it has now brought two of its most influential VR games to Vision Pro.

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UploadVR Between Realities podcast

MARCH 6, 2017

As if you couldn’t tell by the fact a lot of people spent a large part of 2016 playing it, Niantic’s Pokemon GO was a huge success. on gaming apps in 2016, over $7 more than the $70.44 Despite this players actually spent the least amount of money on the app than any other of 2016’s top performing mobile games.

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Road to VR

NOVEMBER 5, 2019

Apple is developing an AR headset; so much is clear from its many AR-specific job listings and even its latest version of iOS, which includes a stereoscopic renderer. SEE ALSO Apple AR Headset FOV, Codename, and Stereoscopic Rendering Mode Reportedly Found in iOS 13.1. Image courtesy HTC. A lump sum payday? A piece of licensing?

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AR Insider

MARCH 23, 2021

That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” It’s not the revolutionary platform shift touted circa-2016. Apple Steps Further Into AR’s Future. it began to retract. Elevating AR.

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Road to VR

FEBRUARY 9, 2024

We have been very impressed by what Apple came up with, and we think it’s fantastic hardware, but we continue to look at this VR business as something that we have to look at but not invest too much in, until it grows enough.”

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Road to VR

JANUARY 21, 2022

A report by The Verge maintains Google is also now gearing up to produce an AR headset that could directly compete with similar offerings from the likes of Apple and Meta.

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Next Reality AR

NOVEMBER 22, 2017

Just days after we found out that Apple is working on its own augmented reality headset, we now learn that the company is accelerating its AR headset efforts with the acquisition of Montreal-based hardware maker Vrvana.As In fact, ARKit is largely based on work from Flyby Media, which Apple acquired in 2016.

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Road to VR

FEBRUARY 16, 2024

Owlchemy Labs, the Google-owned VR studio, announced it’s bringing the chart-topping VR games Job Simulator (2016) and its sequel Vacation Simulator (2019) to Apple Vision Pro.

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AR Insider

FEBRUARY 16, 2021

That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” It’s not the revolutionary platform shift touted circa-2016. That’s where we now sit in spatial computing’s lifecycle.

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Road to VR

JUNE 20, 2023

Xbox’s lack of VR strategy has been a long ongoing story , reaching back to when the company first announced at E3 2016 that its Xbox One X console would “lead the industry into a future in which true 4K gaming and high-fidelity VR are the standard, not an exception.”

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Upload VR

APRIL 11, 2025

TV manufacturers stopped supporting 3D around 2016. After detailing his gripes with the traditional 3D cinema experience, Cameron then went on to describe his experience viewing 3D movies in modern headsets like Apple Vision Pro and Quest 3. "A And critically, both technologies decimate the brightness of the image you see.

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Road to VR

JUNE 6, 2017

Apple this week showed it’s getting serious about the VR medium with platform-spanning VR announcements this week crossing both hardware and software. It wasn’t uncommon to see developers building and running VR applications on Apple computers. Photo courtesy Apple. ” Vive and SteamVR on MacOS, What About Rift?

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Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

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VRScout

JUNE 18, 2017

Augmented reality (AR) became more widely known after the success of Pokémon Go in 2016. In 2016 alone, there was over $1.6 The leaders of tech juggernauts like Apple, Google, and Facebook have been making aggressive moves into the space while publicly endorsing the world-changing potential of AR. Apple CEO Tim Cook.

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Upload VR

DECEMBER 12, 2024

Since launching in 2016 and 2019 respectively, Job Simulator and Vacation Simulator have both been ported to most XR headsets across the years, most recently on Apple Vision Pro. Job Simulator, Vacation Simulator, and Demeo will be available on Android XR.

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AR Insider

FEBRUARY 5, 2021

The question on everybody’s mind is AR glasses…, particularly what Apple will end up doing. Many signals indicate that we won’t see Apple AR glasses in 2021, but we’ll see the ball moved forward from other companies like Vuzix which just unveiled its MicroLED smart glasses at CES. Let’s dive in… 1.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. The company was founded in 2016 and has hosted virtual concerts featuring artists like John Legend, Imogen Heap, & Lindsey Stirling.

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Road to VR

JUNE 28, 2023

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. In 2016, the company’s Daydream VR platform was positioned to compete with Meta’s (then Facebook’s) own mobile VR offering, Samsung Gear VR. It’s still early days for MR headsets.

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AR Insider

MARCH 10, 2020

After passing through the boom and bust cycle of 2016 and 2017, the last two years were more about measured optimism in the face of the sobering realities of industry shakeout and retraction. Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Header Image Credit: Apple.

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Road to VR

NOVEMBER 10, 2021

It’s had pop-up events and in-store demos as far back as 2016 to prepare for the launch of the original Oculus Rift. Opening physical stores though would be much larger step for Meta, putting it in the same retail class as Microsoft, Apple and Google; the latter just opening its first retail store this summer.

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ARVR

APRIL 19, 2021

That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” It’s not the revolutionary platform shift touted circa-2016. In other words, Apple won’t launch AR glasses?—?at it began to retract.

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