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Editorial: Apple Vision Pro is a mix of innovation, and year-2016 VR, for a hefty price. But…

The Ghost Howls

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

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Report: Apple Hires Meta’s XR Head of Public Relations

Road to VR

Apple may be nearing launch of its long-awaited XR headsets, as the company has reportedly hired Meta’s head of communications for its consumer XR products. Schubert joined Meta (then Facebook) in March 2016 for the launch of the company’s first consumer VR headset, Oculus Rift.

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Will ‘Apple Glass’ Redefine AR?

AR Insider

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” First Steps.

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Report: Apple to Acquire Live Event Streaming Company NextVR for $100M

Road to VR

NextVR, the live event broadcasting platform for VR headsets, may soon find itself acquired by Apple, a report by 9to5Mac maintains, which is expected to be valued around $100 million. At the time of this writing, neither Apple nor NextVR have commented on the alleged acquisition.

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AWE 2025 Speakers Include Oculus Founder, Meta’s VP of Metaverse Experiences, & ILM Immersive VP

Road to VR

AWE USA 2025 is set to include speakers from some of the biggest names in the XR industry, including Oculus & Anduril founder Palmer Luckey, along with Jason Rubinone of the only remaining early Oculus executiveswho is presently Meta’s Vice President of Metaverse Experiences.

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The Ghost Howls’s VR Week Peek (2019.09.22): Oculus working on AR glasses with Luxottica, Apple glasses FOV discovered and much more!

The Ghost Howls

Considering that Facebook is very smart also in leaking misleading info (as it has happened with the “Monterey” headset ), this can also be a move from Menlo Park to create hype for the upcoming Oculus Connect 6 and the AR glasses that will be teased there. We may know the field of view of Apple AR headset. Other relevant news.

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Oculus Mum on Rift Support for MacOS in the Wake of Apple’s VR Announcements

Road to VR

Apple this week showed it’s getting serious about the VR medium with platform-spanning VR announcements this week crossing both hardware and software. With SteamVR and the Vive on their way to Mac, eyes turn to Oculus, but the company isn’t ready to commit to MacOS. Photo courtesy Apple. Not If, But When (Probably).

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