AR Insider

OCTOBER 16, 2020

This traces back to the principle’s origin in a 2017 landmark editorial by AR veteran and thought leader Ori Inbar. Representing varied approaches from tech giants, it’s been called everything from LiveMaps (Facebook) to Magicverse (Magic Leap). Speakers’ opinions are their own. T he AR cloud has turned three.

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Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. Breaking the Zune Curse?

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Strategy Microsoft Magic Leap Apple 360

Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. And Google’s ambitions were, let’s say, very big.

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Road to VR

JUNE 7, 2022

For comparison, here’s a look at the first time we saw Maximus back in 2017. By comparison similar devices like HoloLens 2 and Magic Leap tend to have hazy color inconsistency which often shows a faint rainbow haze from one side of the view to the other. Photo by Road to VR.

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UploadVR Between Realities podcast

JUNE 29, 2017

any sufficiently advanced doggo technology is indistinguishable from magic. Good Dogs (@GoodDogsGame) June 28, 2017. The platform stands as a rival to Google’s new Tango platform for Android devices. Apple’s new ARKit platform might be about to change that, however. Arthur C Bark #DogmentedReality #iOS11 #ARKit.

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AR Insider

DECEMBER 9, 2019

— Magic Leap, the top-funded company, raised $280 million compared to $1.25 billion in 2018 and $502 million in 2017. — There were some high-profile flameouts in 2019, including Meta, ODG and Daqri, while others exited below previous funding totals (a veritable down-round), including Leap Motion.

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The Ghost Howls

AUGUST 1, 2020

These are the projections for VR by Mr. Riccitiello in 2017: the purple line is the one of the analysts, while the white one is the one forecasted by him. Why can’t it be Facebook, or Magic Leap ? Suzanne Borders, CEO and founder of BadVR, at the company’s office in Marina Del Rey, with a Magic Leap One on.

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Road to VR

MAY 1, 2017

At VRLA 2017, Unity CEO and games industry vet John Riccitiello dumped a little cold water wisdom on the hype surrounding the red-hot VR industry. So what was he doing giving a keynote to a few hundred VR developers at VRLA 2017 last month, which, by the measure of the rest of the games conference industry, is a rather small affair?

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VRScout

FEBRUARY 16, 2018

In 2017, the NBA gave fans the ability to switch between multiple 360° courtside views. Just this week, Magic Leap announced the company’s first sports partnership with the NBA and Turner, to bring in what they are calling, “the next generation of sports viewing and interactivity.”.

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The Ghost Howls

DECEMBER 28, 2018

And it is fascinating that Fayteq, the German company that was perfecting diminished reality, has been acquired by Facebook in 2017. I know that you like a lot Magic Leap and the work that Rony Abovitz is making… why do you love it so much? ( Magic Leap glasses. Everything would be possible.

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VRScout

MAY 30, 2017

or later you can use the Gear 360 app (unfortunately, this is not a retrograde compatibility– it only affects the new 2017 version). To make matters murkier, there’s also the recently-announced partnership between Google and HTC Vive to create new standalone mobile headsets for all Google Daydream-ready Android phones.

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The Ghost Howls

NOVEMBER 4, 2019

And this is also what Marky Z thinks: a Redditor spotted Zuckerberg commenting the earnings of Facebook in 2017 underlining how XR is a 10-years journey and not a 5-years one. More info (Facebook earning call) More info (Zuckerberg commenting VR in 2017). Magic Leap, Niantic, etc…) and by two big countries (USA and China).

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VRWorld

APRIL 28, 2017

Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. Google discontinued the interface in January 2015.

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VRScout

JUNE 19, 2016

Starting price is $299 and it will launch in holiday season 2017. While “VRSE” seemed to be a challenge for some to pronounce, “Within” could be a challenge to Google. Not to be outdone, Microsoft finally confirmed that the not-so-secret Project Scorpio (an excellent codename decision) is bringing high fidelity VR to Xbox.

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Upload VR

JUNE 6, 2023

Apple's announcement today is a very good validation of the overall XR/spatial computing sector," Magic Leap founder Rony Abovitz wrote to me. Companies like NVIDIA, Samsung, Google, Lenovo, HP, and Acer sought portions of underdeveloped systems, and VR's winter was harsh to many.

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Upload VR

APRIL 26, 2024

The company has repeatedly spoken of its intentions to bring AR glasses to market since 2017, and in 2021 revealed the effort is called Project Nazare. LCoS isn't a new technology, it has been used in movie projectors since the 90s as well as in AR products like HoloLens 1 and Magic Leap 2.

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EnterpriseWear

DECEMBER 18, 2017

2017 brought us the public reveal of Google Glass Enterprise Edition and a jumpstart to consumer AR adoption in the form of Apple’s ARKit and Google’s ARCore. The post Wearable Technologies 2017: Year in Review, from Glass Enterprise Edition to ARKit appeared first on BrainXchange.

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Upload VR

JULY 19, 2023

Apple reportedly postponed its full AR glasses “indefinitely” earlier this year, and Google reportedly killed its internal glasses project this year in favor of making the software for third parties instead. LCoS microdisplays were used in HoloLens 1 and are used today in Magic Leap 2.

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AR Insider

OCTOBER 3, 2019

When Apple first released ARKit in 2017, it was the beginning of a long journey to familiarize developers with augmented reality and get them playing with the possibilities. Kuang traces the current StarBoard testing mode to the 2017 acquisition of a company called Vrvana. So far, so unprecedented.

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Peter Graham

AUGUST 5, 2019

These first steps can be small and innocuous, such as Google’s ARCore arrival, helped by a videogame called PuzzlAR: World Tour. A 3D jigsaw puzzle videogame , PuzzlAR: World Tour first arrived for iOS in 2017 followed by Android devices in 2018. It’s not just mobile AR that ONTOP Studios has been interested in.

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XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He's designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer.

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EnterpriseWear

AUGUST 1, 2018

In 2017, more than double that number – 79.8 Ideas on the ground and on board: The airport industry first began toying with wearable technology with the release of the original Google Glass in 2013. Later use cases: By 2017, the idea of using smart glasses to improve airport processes no longer seemed so futuristic.

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EnterpriseWear

JANUARY 10, 2019

The release of Magic Leap One was supposed to be the “magic moment” for consumer AR, the development that finally got consumers excited about augmented reality glasses. I can see Magic Leap finding a niche in B2C use cases, which would increase consumer exposure to wearable AR beyond in-store retail apps and social media.

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AR Magic Leap Augmented Reality Wearables 45

XR for Business Podcast

JANUARY 10, 2020

You’ve done everything from IBM Watson, to Google, to HTC, Samsung. And if you have a Bose AR-enabled device, you can download that for either the Google Play store or the Apple App Store. Alan: I don’t know if you’ve tried to Magic Leap. What an amazing piece of technology. Michael: Glad you liked it.

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XR for Business Podcast

JANUARY 10, 2020

You’ve done everything from IBM Watson, to Google, to HTC, Samsung. And if you have a Bose AR-enabled device, you can download that for either the Google Play store or the Apple App Store. Alan: I don’t know if you’ve tried to Magic Leap. What an amazing piece of technology. Michael: Glad you liked it.

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Magic Leap AR Augmented Reality San Francisco 78

XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer.

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Austin AR Examples Google 78

XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer.

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Austin AR Examples Google 78

The Ghost Howls

JANUARY 2, 2019

More or less AR in 2018 has gone as I predicted in 2017. Magic Leap. Me, wearing a Magic Leap One. The most important news has been for sure the launch of the Magic Leap One. Rear view of the Magic Leap One. Magic Leap. Augmented Reality in 2018.

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UploadVR Between Realities podcast

JANUARY 14, 2017

CES 2017, the big tech trade show in Las Vegas last week, was loaded with augmented reality smartglasses, which layer digital animations and information on top of the real world. GB: Magic Leap is a big presence in the AR discussion. Above: ODG augmented reality smartglasses at CES 2017. Above: ODG’s booth at CES 2017.

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XR for Business Podcast

JANUARY 10, 2020

You've done everything from IBM Watson, to Google, to HTC, Samsung. And if you have a Bose AR-enabled device, you can download that for either the Google Play store or the Apple App Store. Alan: I don't know if you've tried to Magic Leap. What an amazing piece of technology. Michael: Glad you liked it. That's an option.

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The Ghost Howls

MARCH 26, 2018

At GDC 2017 LG showcased a virtual reality headset that was SteamVR compatible: it was a game-changing moment since for the first time a new non-Vive headset would have been compatible with SteamVR tracking and ecosystem. Magic Leap releases its SDK. It is so possible to start creating your Magic Leap application.

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Road to VR

MARCH 19, 2017

Samsung confirmed at CES in January that its Oculus engineered Samsung Gear VR headset had passed an install base figure of 5 Million and more recently Google affirmed that it had shipped over 10 Million Cardboard viewers.

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The Ghost Howls

SEPTEMBER 4, 2019

Position and Adoption Speed Justification: Similar to AR, aspects of the AR cloud have existed for decades, but the emergence of the AR cloud as a concept has re-emerged as recently as 2017. Many startups (see vendor list below) are developing revolutionary platforms and systems to bring the AR cloud to fruition.

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ARVR

SEPTEMBER 10, 2021

Enterprise AR: 7 real-world use cases for 2021 Style Crimes Going deeper on lite AR, it eschews the world-immersive (SLAM) properties of AR seen in devices like Microsoft Hololens 2 and Magic Leap One. But the question that emerges for the lite AR approach is why ? As usual, it depends. Will it be underwhelming?

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UploadVR Between Realities podcast

JANUARY 25, 2017

Last week we reported that Magic Leap, Oculus, and Insomniac Games were set to talk at the 2017 edition of the D.I.C.E. Namely, we lamented the lack of a category for VR and AR games at the 2017 iteration of the show, and the small number of these games listed in general. Summit in Las Vegas.

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Immersion Las Vegas Magic Leap Simulation 100

TechCrunch VR

MAY 31, 2023

Google revealed Glass the same year the first Oculus prototype hit the scene. The following year, Google introduced Cardboard, a super cheap and extremely clever smartphone accessory. Magic Leap officially announced its One headset after years of speculation and rumors. They were slick, they were robust.

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The Ghost Howls

APRIL 7, 2023

Notice that I’m talking about Autumn and not Winter because I’ve been there during the real Winter of VR, in 2017-2018, and I can tell you that the vibes were totally different. Think also about how Rayban Stories made wearing smartglasses in the street cool … it was unthinkable when Google Glass came out.

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