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Magic Leap is Selling Its First AR Headset for Just $550

Road to VR

It looks like Magic Leap is holding a barn burner of a sale on its first AR headset, Magic Leap 1, as the one-time $2,300 device can now be had for $550. As first reported by GMW3 , Magic Leap appears to be flushing excess stock of the 2018-era AR headset via the Amazon-owned online retailer Woot. .

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Unicorn AR Startup Magic Leap is Killing Its First Headset Next Year

Road to VR

Magic Leap 1, the AR headset that helped the Plantation, Florida-based startup attract over three billion dollars in funding, will be completely defunct by late next year. The company announced this week that Magic Leap 1’s cloud services are due to be shut off on December 31st, 2024.

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What I’ve learned at the EBU Digital Media Days 2018

The Ghost Howls

My experience at the EBU Digital Media Days 2018 has been awesome. First of all , I learned a lot from the people talking before and after me : some of them were from EBU or from Amazon and Sky… so, as you can see, we are talking about people that know well what they say and from which I could only learn interesting things.

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Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training

EnterpriseWear

This year was going to be the year of augmented reality, but by the end of 2018 market analysts were pointing to 2020 or 2021 as the “golden year” of AR. Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise.

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Spatial raises $14M more for a holographic 3D workspace app, a VR/AR version of Zoom or Hangouts

TechCrunch VR

Together with Spatial’s last round, $8 million in October 2018 , the company has now raised $22 million. Given its position with developers, if Amazon is getting into the mix, you know something is up, he added. Other investors include Expa, Lerer Hippeau, Leaders Fund, Samsung NEXT and Andy Hertzfeld (of Macintosh fame).

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The Second Coming of Augmented-Reality Glasses

ARVR

Source: [link] Compare Glass to the Magic Leap One, it is clear that Glass is meant to be worn continuously and in public while the Magic Leap One, admittedly with better visualization, is meant to be used in an indoor environment. With already 29% U.S. Don’t forget to give us your ?? !

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How Will AR Transform Advertising?

AR Insider

The first change was with Snapchat itself with the introduction of AR programmatic advertising in 2018 which dramatically reduced the price of augmented reality advertising to the same price as regular Snap ads. Billion ad spend by 2022. The Evolution of Brand Activations.

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