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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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AWE USA 2023 Day Three: Eyes on Apple

ARPost

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. ARPost started speculating in 2018 on a 2019 release. Whether an Apple entrance is real this time or not, AWE is bracing itself.

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Why is Apple Buying NextVR?

AR Insider

Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. NextVR failed to close a Series C investment in late 2018, leading to layoffs of 40% of their staff in January 2019. by Devon Copley.

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Microsoft Store to Lead Industry in Revenue Share to non-Game VR App Devs

Road to VR

Later this year, Microsoft is increasing the cut developers earn when publishing on the Microsoft Store. Microsoft says in a blog post that gaming apps won’t see the raise from the standard percentage, which at the time of this writing is a standard 70/30 split. Check out more details on the Microsoft blog post.

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Spatial Beats: Apple VR, Google Poly & LBVR Hangs On

AR Insider

How many XR headsets is Apple working on, and when can we get our hands one them? We are waiting and hoping and praying a white knight swoops in to rescue Poly like Microsoft rescued AltspaceVR in the VR winter of 2018. Apple headset to be a pricey, niche VR precursor to eventual AR headset. Not a good sign.

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Will Mixed Reality as a Service be a Game Changer for Microsoft?

Tech Trends VR

Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. The new HoloLens subscription service could prove a catalyst for SMEs to embrace immersive technology.

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The XR Week Peek (2022.06.27): Meta shows its R&D prototypes, Apple shows nothing as usual, and much more!

The Ghost Howls

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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