VRScout

SEPTEMBER 7, 2021

Apple’s latest iPhone event may still be a week away, but you can play with this new AR effect right now. Apple today confirmed the official date for its upcoming September event. Image Credit: Apple Image Credit: Apple. Tune in on September 14th at 10AM to learn more about Apple’s latest happenings.

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Road to VR

MAY 1, 2023

Meta announced its third annual Quest Gaming Showcase is arriving next month, coming only a few days before Apple’s rumored XR headset announcement at Worldwide Developers Conference (WWDC). Maybe Meta’s Sanzaru Games has slimmed down the Norse-inspired RPG?

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The Ghost Howls

FEBRUARY 6, 2025

Passthrough camera access is a hot topic in the XR community right now and while the positions of Meta, Apple, and Pico are known, everyone is wondering what Google will do with Android XR. Meta, Pico, HTC, then Apple… all of them prevented the developers from accessing the camera frames. Keep reading to discover more!

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ARPost

JUNE 5, 2023

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. ARPost started speculating in 2018 on a 2019 release. Whether an Apple entrance is real this time or not, AWE is bracing itself.

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AR Insider

JUNE 15, 2021

After covering the “why” of Apple’s AR glasses last week, the next question is “what?” ” What will “Apple Glass” look like, and what will be its primary features? We don’t know yet, but many clues point to the likelihood that Apple will eschew common connotations with AR.

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Road to VR

MARCH 24, 2025

Still missing in action though is Meta’s long-promised photorealistic Codec Avatars though, which the company first teased in 2019.

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Road to VR

MARCH 13, 2025

While neither Google nor AdHawk have commented on report, Google is ramping up its XR division to compete with the likes of Meta and Apple. Google has summarily cancelled a number of XR projects in the past, including its Daydream VR platform in 2019, Google Glass for Enterprise in 2023, and its Iris AR glasses project in 2024.

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Road to VR

MARCH 30, 2023

Ming-Chi Kuo, a respected supply chain analyst, reports that Apple is tamping down enthusiasm for its upcoming mixed reality headset, which was rumored to see its big announcement at Apple’s Worldwide Developers Conference (WWDC) in June. Includes a main SoC (CPU, GPU, and memory) and a dedicated image signal processor (ISP).

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Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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Road to VR

AUGUST 1, 2019

A flurry of new job listings for Apple’s secretive ‘Technology Development Group’ suggests that the company has reached a new phase of turning its years of AR/VR R&D into actual upcoming products. However, Apple only barely dipped its toe into VR , but in recent years has become publicly silent on the subject.

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Road to VR

FEBRUARY 28, 2024

The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014. With Apple bringing new ideas to the table, the headset has prompted reflections on the XR industry up to this point and where things are headed.

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Road to VR

DECEMBER 13, 2023

According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset.

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AR Insider

APRIL 15, 2020

Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. NextVR failed to close a Series C investment in late 2018, leading to layoffs of 40% of their staff in January 2019. by Devon Copley.

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AR Insider

JANUARY 29, 2021

F ollowing our analysis yesterday on the drivers for Apple’s rumored VR play, we continue the narrative in this week’s XR Talks. First, to level set, Bloomberg reported last week that Apple plans for a VR headset to release next year. A bigger question is what Apple’s headset will be and do.

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VRScout

NOVEMBER 11, 2019

This past October, TF International Securities analyst and veteran Apple researcher Ming-Chi Kuo released research indicating that Apple would be launching its long-rumored AR headset during the second quarter of 2020 and would be partnering third-party eyeglass brands, hinting at a modular design. Image Credit: Apple.

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Road to VR

JUNE 21, 2023

Apple Vision Pro has brought new ideas to the table about how XR apps should be designed, controlled, and built. In this Guest Article, Sterling Crispin offers up a concise guide for what first-time XR developers should keep in mind as they approach app development for Apple Vision Pro. Keep a diary of what works and what doesn’t.

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Road to VR

OCTOBER 16, 2023

With Vision Pro, Apple is taking a different approach—making apps social right out of the box. Apple’s vision isn’t about creating a server full of a virtual strangers and user-generated experiences, but to make it easy to share the stuff you already like to do with the people you already know.

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VRScout

MAY 31, 2023

We’re just a few days away from Apple’s 2023 Worldwide Developers Conference, during which the company is expected to reveal its long-rumored VR/AR headset. If this is a nod to Apple, it’s possible Murray is teasing an upcoming 2D port for Mac platforms. appeared first on VRScout.

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AR Insider

JULY 29, 2019

For Snap, 2019 will be remembered for a sizeable rebound. A more apples-to-apples comparison is Facebook , which has more total users (1.5 The post Snap Rides AR Into 2019 Rebound appeared first on AR Insider. Data Point of the Week is AR Insider’s dive into the latest spatial computing figures.

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Road to VR

FEBRUARY 10, 2018

According to documents filed last month with SEC, a new stock issuance of some $10 million by OLED microdisplay maker eMagin will be bought up by Apple, Valve, and LG, among others. SEE ALSO Apple's Latest VR Patent Describes a Compact VR Headset with Eye Tracking. You’ll see the VR industry leapfrogging any other display technology.

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Road to VR

MARCH 11, 2019

Several reports over the past two years have suggested Apple is getting ready to manufacture an AR headset , and possibly ship it sometime in 2020—something that’s so far unsubstantiated by the company itself. SEE ALSO Report: Apple Nearly Acquired Leap Motion but the Deal Fell Through.

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Road to VR

SEPTEMBER 21, 2019

Steadily becoming the biggest open-secret in the industry… more evidence has come to light that Apple in ongoing development of an AR headset. The mode is part of Apple’s ‘StarBoard’ system which was recently uncovered in iOS and described therein as a “system shell for stereo AR enabled apps.”

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ARPost

FEBRUARY 20, 2023

Has Apple bitten more than it could chew? A Bloomberg article published recently says that the Apple AR glasses are facing technical challenges, so their release has been delayed indefinitely and the project scope pared back. The report also revealed that Apple may instead opt to release a more affordable mixed reality headset.

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Road to VR

SEPTEMBER 11, 2019

Apple may not have shown off any AR tech at the company’s grand iPhone 11 unveiling yesterday, however thanks to some newly discovered code in a recent built of iOS 13, it appears Apple is testing its own AR headset internally. beta releases contain Apple’s StarBoard, 9to5Mac’s Guilherme Rambo confirms.

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Road to VR

JANUARY 16, 2025

.” In 2022, Soul Assembly spun out of the XR division of developer Pixel Toys , the original developer behind Drop Dead (2017),Drop Dead: Dual Strike Edition (2019) and Warhammer 40,000: Battle Sister (2020).

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AR Insider

MAY 17, 2021

This week, the Epic/Apple saga continues, HTC doubles down on enterprise AR Niantic enters the AR platform race, and Spatial leans in to NFTs. Let’s dive in… Apple – Epic Smackdown, part deux. As the trial drags on, Epic’s case against Apple may be losing its edge. W elcome back to Spatial Beats.

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Road to VR

JUNE 3, 2019

At the company’s annual WWDC developer conference today, Apple revealed ARKit 3, its latest set of developer tools for creating AR applications on iOS. Apple also introduced Reality Composer and RealityKit to make it easier for developers to build augmented reality apps. Apple Pay in AR Quick Look. Image courtesy Apple.

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. In 2019 Samsung unveiled its first commercially-available foldable smartphone, the Samsung Galaxy Fold. ” Concept art of Apple’s XR device / Image Credit: The Information. on-year whereas its competitors, Apple and Xiaomi, grew 25.5%

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AR Insider

APRIL 22, 2020

The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live. Head Start.

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Road to VR

AUGUST 2, 2023

Meta announced that Connect, its annual XR developer conference, will have an “in-person presence” this year, marking the first time since the COVID-19 pandemic began in late 2019. The company says it will share more on specific developer talks in the near future.

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Road to VR

OCTOBER 27, 2020

Apple is undoubtedly developing an AR headset of its own, so it’s a distinct possibility that Corning and Pixelligent’s tech may find its way into future Apple AR products of the future. Thanks to Chinese language AR/VR publication Yivian for pointing us to the news.

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Slashgear

JANUARY 24, 2021

Apple has been chasing after augmented reality and virtual reality for almost a decade now, hoping to come up with a commercially feasible product that changes the way we interact with our devices and the world around us in more ways than one.

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The Ghost Howls

JUNE 7, 2023

After having seen the teaser of the Quest 3 and especially the announcement of the Apple Vision Pro (about which you can read my opinion here ), I’m always more convinced that we have entered into a new phase of XR history. And this is opening new opportunities for all of us. The big dogs are all coming.

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Road to VR

MARCH 4, 2025

” While most recently known for developing Stranger Things VR , the LA-based studio was also behind the mind-bending theatrical experience The Under Presents (2019) , which included live performers interacting with at-home users. We’ve reached out to the studio to clarify this, and will update this piece when/if we know more.

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VRScout

JANUARY 27, 2020

ar #arkit #ai #ios #vr #coreml #app #piano #apple #music #education #augementedreality pic.twitter.com/a7W7KYvoiP — Fayez Salka (@fayezsalka) December 2, 2019. It works with any piano and features a library of songs performed by award winning pianists. #ar Image Credit: Massive Technologies.

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AR Insider

JANUARY 25, 2021

That’s especially true for Apple, which continues to double down on Watch and AirPods. Breaking that down a bit, IDC estimates that global wearables unit sales grew from 346 million units in 2019 to 396 million units in 2020. This is up from about 50 percent in 2019. IDC meanwhile projects 14.1 percent CAGR for smartwatches.

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