Road to VR

SEPTEMBER 27, 2021

Nreal is probably best known for its smartphone-tethered AR glasses, dubbed Nreal Light which made headlines back at CES 2019 for its relatively small form-factor in comparison to Magic Leap One or Microsoft HoloLens. A recent report holds that Apple is sourcing parts for its VR headset. Image courtesy Nreal.

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Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality. Alice Bonasio (@alicebonasio) February 2, 2019. pic.twitter.com/UMhQbxgH1g.

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AUGUST 31, 2023

Magic Leap 1 AR headsets will "cease to function" from 31 December 2024, the company announced. Magic Leap sent an email to all customers containing the following: As such, we are announcing that Magic Leap 1 end of life date will be December 31, 2024. The company today is still fully focused on enterprise.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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MAY 22, 2023

Meta is in talks with Magic Leap over a potential "multiyear agreement", the Financial Times reports. The original Magic Leap One launched in 2018 as the first AR headset available to consumers, priced at $2300. That IP could include some of the company's augmented reality (AR) waveguide patents.

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Road to VR

JANUARY 21, 2022

A report by The Verge maintains Google is also now gearing up to produce an AR headset that could directly compete with similar offerings from the likes of Apple and Meta.

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The Ghost Howls

FEBRUARY 17, 2024

It has hand tracking, and the Pro model also has eye tracking, like Apple’s device. Then he ended the video by saying that Apple has a closed ecosystem model, while Meta is open, and sometimes an open model won, like in the PC case. ARKit), but usually, all new features announced by Apple are like old features for Android users.

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The Ghost Howls

JULY 8, 2019

It is something that I say since the beginning of 2019 : nReal is one of the most interesting AR startups out there. nReal has been sued by Epic Games for the name too similar to Unreal and by Magic Leap that claims that nReal CEO Chi Xu has stolen the technology of the American company while working there.

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The Ghost Howls

MARCH 15, 2021

Plus it’s even weirder that HTC needed 2 years to bring it to the market (it was announced in 2019). Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. It’s believable.

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AR Insider

MARCH 4, 2021

Putting some numbers behind that, ARtillery projects AR glasses revenue to grow from $822 million in 2019 to $13.4 And the wild card to kick off that progression will be Apple. Apple’s projected market entrance in the next few years will be impactful. So given that choice, Apple could lean towards the former in V1.

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AR Insider

APRIL 6, 2020

percent from 2019. Oculus Quest — the fastest growing standalone — sold about 425,000 units in 2019 according to our calculations. This category includes Magic, Leap One and Nreal Light. The latter assumes Apple’s market entrance in 2022 which itself is even a wild card. percent in Q2.

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Road to VR

JUNE 28, 2023

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. ” No modern VR headset platform has reached that number of users even today, with Meta likely leading with the sale of nearly 20 million Quest headsets between 2019 and early 2023.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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Road to VR

FEBRUARY 24, 2019

.” Mozilla says they’ll build on previous efforts—namely their work on the developer build Firefox browser for Magic Leap One—and then bring their web platform Mozilla Servo to HoloLens 2 when it is available this summer. Image courtesy Mozilla.

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Road to VR

FEBRUARY 10, 2022

Making an AR headset accessible enough for consumers is a vastly different challenge to producing higher cost enterprise headsets— just ask Magic Leap. Samsung partnered with Oculus (now Meta) back in 2014 to build Gear VR, a snap-in VR smartphone holder that was a generational leap in terms of low-latency mobile VR.

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AR Insider

APRIL 16, 2021

M icrosoft’s Hololens2 isn’t a new device, having released in November 2019. The enterprise focus is comparatively what Magic Leap failed to do — at least at first. But its supply chain has been so backed up that most of the world hasn’t experienced it yet.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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MAY 20, 2022

Apple is ramping up development of the operating system for its headset, with a plan to launch in 2023, Bloomberg’s Mark Gurman reports. Apple has in recent weeks ramped up development of realityOS (rOS), its operating system that the headset will run, and previewed the headset to the board of directors, Gurman reports.

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MAY 18, 2023

A new report from Bloomberg's Mark Gurman includes some interesting claims about the history of Apple's head mounted displays development effort. In January, Gurman reported that Apple had indefinitely postponed the AR glasses , shifting its full focus to the upcoming headset and development of a more affordable model down the line.

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Road to VR

FEBRUARY 25, 2022

Slim and light XR glasses capable of fluidly serving up novel and meaningful interactions are basically the holy grail in tech right now, with Apple, Meta, Google, Qualcomm, and many more laying down the groundwork to one day make them a reality. And… it’s not a great look. Some ideas are inevitable.

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The Ghost Howls

JULY 29, 2020

Steve answered me that they don’t want to over promise as other companies have done in the past (cough…cough… Magic Leap ), but of course, they have to talk about what they are doing to generate awareness and attract investors. The stick through which is possible to try the Mojo Vision AR lenses (Image by James Martin/CNET).

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OCTOBER 1, 2024

HoloLens 2: A Category-Defining Device HoloLens 2 launched in 2019, three years after the original, with upgrades to almost every aspect: a wider field of view, higher resolution, eye tracking, vastly improved hand tracking, and more powerful compute housed in the rear of the strap to deliver a balanced comfortable design.

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AR Insider

JANUARY 24, 2020

What progress did we see in 2019? We are fundamentally visual creatures who think in three dimensions and live in a physical world […] As Kevin Kelly penned in his article entitled Mirrorworld in 2019, we are entering the photonic era, an era shaped by light.” Other signals abound if you consider all the AR action in 2019.

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ARPost

JULY 16, 2019

As a result, companies like Apple, Google, Magic Leap, Microsoft, Oculus, and others will be in attendance with experiences. The report is full of experiences that those in the medical fields and spatial industries will relate to. Likewise, you may see these interviewees at XRDC and can swap and share experiences.

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XR Today - Augmented Reality tag

JANUARY 23, 2024

” ARway Collaborates with Apple ARway is currently working with various XR device leaders to leverage its unique immersive wayfinding platform for a broad range of use cases. Speaking on its work with Apple, CEO Gappelberg also added: The long awaited Apple AR glasses are here!

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MAY 20, 2022

A detailed report from The Information charts the decisions behind the apparent years-long delay of Apple’s upcoming AR/VR headset. Apple’s VR/AR team is called Technology Development Group (TDG) and is led by former Dolby executive Mike Rockwell.

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The Ghost Howls

FEBRUARY 18, 2021

Will a little startup be able to beat the big behemoths like Apple and Facebook? The expected initial selling price is about $1,500, and we are expecting it will drop to under $1,000 once the quantity goes higher , this is quite low compared with Magic Leap or Hololens ‘ $3,000 price given the performance comparison.

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ARVR

JUNE 29, 2020

The Smart-Accessory Revolution A Pew Research Center survey conducted at the beginning of 2013 showed that only 51% of adults in the United States owned a smartphone, 6 years after the launch of the 1st-generation Apple iPhone. Another survey conducted mid-June 2019, 4 years since the debut of the Apple Watch, showed that roughly 1-in-5 U.S.

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EnterpriseWear

DECEMBER 4, 2018

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

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AR Insider

OCTOBER 1, 2019

Microsoft, Google and Apple all have their own approaches to augmented reality and virtual reality, but the race for the face is particularly critical to Facebook and Amazon, because they have yet to establish computing gateways. Meanwhile, heftier VR products from Facebook’s Oculus and Magic Leap have mostly been for gamers.

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The Ghost Howls

MARCH 26, 2018

people walking around), so I don't have an apples-to-apples comparison against Santa Cruz. This seems to confirm that we’ll see in the future (maybe 2019) a new tethered headset, as I had already suggested in a previous post of mine. Magic Leap releases its SDK. Can’t wait to buy a Santa Cruz!

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XR Today - Virtual Reality

DECEMBER 29, 2023

This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world. Here’s everything you need to know about Meta Quest for Business. What is Meta Quest for Business?

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AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

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DECEMBER 22, 2023

In 2019, Facebook secured the entire future output of a startup supplier, but Ma reported the companies still haven't been able to achieve a high manufacturing yield, meaning they can only produce a small number of displays at a high cost.

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APRIL 26, 2024

In 2019, Facebook secured the entire future output of a startup supplier, but Ma reported the companies still haven't been able to achieve a high manufacturing yield, meaning they can only produce a small number of displays at a high cost.

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