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Vision Pro Has Apps and Quest Has Games, What Can Samsung Bring to XR to Compete?

Road to VR

Samsung has partnered with Google to make an XR headset, although the South Korean tech giant hasn’t tipped its hand on what to expect just yet. That’s a patently Apple recipe though that Samsung may not be able to easily replicate. The question is: what can Samsung bring to the table that Apple and Meta can’t?

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Samsung Losing Ground In VR/AR Due To ‘Obsession’ With Foldable Tech

VRScout

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Samsung Galaxy Fold / Image Credit: Samsung.

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Google Prepares Support for XR Headsets on Play Store, Marking The Next Chapter in XR Competition

Road to VR

Google has technically hosted XR games on Play in the form of Cardboard apps since 2014, which use Android smartphones as ad hoc VR displays—something that was big in kickstarting user interest in the early days of consumer VR, but not so much in the day of standalone headsets like Meta Quest 3 and Apple Vision Pro.

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Samsung Partners with Google & Qualcomm to Release Android-powered XR Device

Road to VR

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. Samsung was one of the first truly massive tech companies to develop VR hardware.

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After Reports of Canned AR Glasses, Google’s XR Ambitions May Be Just a Daydream Without Samsung

Road to VR

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Still, it seems its Samsung XR headset partnership and AR software development has become the main focus.

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Pico Reportedly Cancels Quest Competitor to Instead Take on Apple Vision Pro

Road to VR

According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset.

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Samsung Headset Reportedly Being Redesigned In Response To Apple Vision Pro

Upload VR

Samsung is reportedly redesigning its in-development headset. In February Samsung officially announced it was working on an XR headset, with Google handling the system software via a new variant of Android. Google is handling the software for Samsung's hardware. A year later Facebook formally abandoned Gear VR.

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