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Samsung Losing Ground In VR/AR Due To ‘Obsession’ With Foldable Tech

VRScout

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Samsung Galaxy Fold / Image Credit: Samsung.

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Vision Pro Has Apps and Quest Has Games, What Can Samsung Bring to XR to Compete?

Road to VR

Samsung has partnered with Google to make an XR headset, although the South Korean tech giant hasn’t tipped its hand on what to expect just yet. That’s a patently Apple recipe though that Samsung may not be able to easily replicate. The question is: what can Samsung bring to the table that Apple and Meta can’t?

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Samsung Partners with Google & Qualcomm to Release Android-powered XR Device

Road to VR

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. Samsung was one of the first truly massive tech companies to develop VR hardware.

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After Reports of Canned AR Glasses, Google’s XR Ambitions May Be Just a Daydream Without Samsung

Road to VR

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Still, it seems its Samsung XR headset partnership and AR software development has become the main focus.

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New Samsung VR Headset Design Surfaces in Recent Patents

Road to VR

Samsung recently filed patents with China’s National Intellectual Property Administration (CNIPA) office that shows off a few new designs in what appears to be two fairly similar PC VR headsets. Otherwise, the render shows off a very similar design and strap system to the Samsung HMD Odyssey, which also features integrated audio.

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Waveguide Maker DigiLens Secures Additional Investment by Samsung Ventures

Road to VR

DigiLens , the Silicon Valley-based waveguide maker, today announced that Samsung’s venture capital group Samsung Ventures is increasing its stake in the company. Samsung Ventures is a partner who fully understands all the different challenges of the XR ecosystem.

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Google Prepares Support for XR Headsets on Play Store, Marking The Next Chapter in XR Competition

Road to VR

The addition of a dedicated section in the Play store and official device support however points to something bigger than Cardboard, or even its now-defunct Google Daydream platform, which the company abandoned in 2019. Samsung is building the hardware, Qualcomm the chipset, and Google the Android-based XR operating system.

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