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Apple threatens to withhold support for ARKit and upcoming VR technology on Unreal Engine. For those who may be out of the loop, last week Epic Games filed a lawsuit against Apple after the company pulled their megapopular multiplayer game Fortnite from the iOS App Store. We are asking the court to stop this retaliation.
The most notable updates came from Google, Apple and Facebook, in order of recency. This includes Google’s updates to its visual search efforts; Apple’s Lidar-powered iPhone 12 Pro; and Facebook’s developments in Live Maps, experimental AR glasses … and of course Quest 2.
Google today confirmed in a blog post that it’s acquired North, the Canada-based smartglasses maker behind Focals. “Over the last while, it became clear that aligning with Google would significantly advance our shared vision,” North said in a news brief. . as a Google device targeted at fashion-conscious consumers.
That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part I: Google .
The company revealed its first iteration of Project Aria back in 2020, showing off a sensor-rich pair of glasses which the company used internally to train its machine perception systems, ultimately tackling some of the most complex issues in creating practical, all-day augmented reality glasses of the future.
After having written my predictions for virtual reality in 2020 , let’s see what will be the trends for this year in augmented reality. Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands.
Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky. Image courtesy Raxium, Google.
We know that Apple has been developing an AR headset since at least 2017, but outside of what we gathered from files hidden in iOS 13.1 The report maintains that Apple is set to deliver a stereoscopic AR headset (dual displays) in a glasses form-factor which is said to rely on an iPhone for all data processing.
Google announced that the company will be conducting real world tests of its early AR prototypes starting next month. ” Some of the key areas Google is emphasizing are things like real-time translation and AR turn-by-turn navigation. ” Critically, Google says the research prototypes look like “normal glasses.”
Google unveiled a method of capturing and streaming volumetric video, something Google researchers say can be compressed down to a lightweight format capable of even being rendered on standalone VR/AR headsets. If you’re looking for more examples of Google’s volumetric video, you can check them out here.
So the question is, where does that leave us as we enter 2020 and how does this illuminate the path forward for spatial computing? This is the topic of the latest ARtillery Intelligence report, Spatial Computing: 2019 Lessons, 2020 Outlook. The first 2020 prediction involves the question on everyone’s mind: Apple AR glasses.
The Play for Dream MR headset has been called a “Vision Pro knock-off,” given its close aesthetic similarity to Apple’s headset. Especially considering that Google says Samsung’s Project Moohan headset will be the first headset to release with Android XR, and its release date still hasn’t been announced.
This was the topic of the latest ARtillery report, Spatial Computing: 2020 Lessons; 2021 Outlook. As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. Apple of My Eye. So where is spatial computing now, and where is it headed?
This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. In a Q4 2020 earnings call, Zuck notes the launch of Quest 2 drove a 156% increase in the company’s non-advertising revenue. What is up with Google and XR?
Company’s like Apple and Meta are leaving Samsung in the virtual dust. While company’s such as Apple and Meta have already begun the development of their own dedicated XR devices, however, Samsung has continued to focus on expanding its lineup of foldable smartphones. respectively. respectively.
If you want to embrace this new technology in 2020, one way to do so is to create an augmented reality mobile application. Google ARCore. One issue with it is that it only has a few supported devices right now, including Samsung Galaxy S8, Pixel 2, Pixel 2 XL, and the original Google Pixel. Apple ARKit.
That’s especially true for Apple, which continues to double down on Watch and AirPods. All of this was pushed forward in 2020 when several signs pointed to wearables growth. One such sign was IDC’s recent estimate that wearables will grow 15 percent in unit shipments in 2020. Wearables: Paving the Way for AR Glasses.
But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Moreover, a recent report from Juniper Research says that the number of hearables in use will grow to more than 970 million units by 2024 (an increase of 270% compared to 2020). Sponsored content. Mobile application.
This post is adapted from ARtillery Intelligence’s report, Spatial Computing: 2019 Lessons, 2020 Outlook. At the precipice of 2020, that leaves the question of where we are now? Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020.
And what can we expect in 2020? Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” Google learned this the hard way with Google Glass. Like us , McDowall doesn’t see that happening in 2020 for several reasons. Who are the top players?
This is the topic of ARtillery’s recent report, Spatial Computing: 2020 Lessons, 2021 Outlook. Spatial Computing: 2020 Lessons, 2021 Outlook. The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses.
This post is adapted from ARtillery Intelligence’s report, Spatial Computing: 2019 Lessons, 2020 Outlook. At the precipice of 2020, that leaves the question of where we are now? Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020.
As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.
The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Digital Markets Act. Fairer competition.
On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics. Let’s take point 1: Apple is working on an AR/VR headset.
This is the topic of ARtillery’s recent report, Spatial Computing: 2020 Lessons, 2021 Outlook. Spatial Computing: 2020 Lessons, 2021 Outlook. As seen in the Google Glass era, cultural acceptance and comfort levels for face-worn hardware (with a camera, no less) is an uphill climb. Apple of My Eye.
Confidence signals include Brand spending on sponsored lenses and indicators for Apple’s eventual AR glasses. That leaves the question of what 2020 will bear. Apple’s AR Fate. Starting with the first prediction, the thing on everyone’s mind is the if and when of Apple’s rumored AR glasses.
And the 2020 edition did not bring AR back either. With Google, Apple, and other tech giants heavily investing in the space, industry insiders debated whether 2020 would be the year things would finally enter the slope of enlightenment. Augmented reality evolution in the Gartner Hype Cycle from 2005 until 2020.
billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. As of November 2020, they’re hiring for both New York and San Francisco positions. A company still in stealth, but with founder pedigree from Apple.
Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. SEE ALSO Report: Apple Developing AR/VR Headset with 8K Resolution Per-eye Slated for 2020. I left my full-time position at Apple in January,” Bar-Zeev told Variety. “ I had the best exit one can imagine. “I
To characterize activity so far and to extrapolate market directions, we’ll take a closer look at three examples: Apple, Google and Bose. Starting with Apple, understanding its hearables ambitions requires first looking at its rumored AR glasses. Long-running rumors point to a 2020 release date. Image Source, Apple, Inc.
This is the topic of ARtillery’s recent report, Spatial Computing: 2020 Lessons, 2021 Outlook. Spatial Computing: 2020 Lessons, 2021 Outlook. Apple integrated the technology in the iPad Pro last year, signaling that it would soon arrive at an iPhone near you. Apple Steps Further Into AR’s Future. Elevating AR.
Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. See Also: AR and MR Headsets and Glasses 2019 and 2020 Overview. Apple is planning on diving into the AR market in 2022 with a speculated launch of its very first AR headset.
Apple chips may be its secret weapon for XR. The new Apple M-series chips continue to make strides in the tech communities: they are proving to be fast and reliable while being small and consuming little battery power. More info (Apple M chips) More info (Rumors on M2 chips in the upcoming Apple headset). Image by Waymo).
This post is adapted from ARtillery Intelligence’s report, Spatial Computing: 2019 Lessons, 2020 Outlook. At the precipice of 2020, that leaves the question of where we are now? Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Header Image Credit: Apple.
It’s our last XR round up of 2020, a year like no other. And Apple hasn’t yet played its hand. The product will be available for order beginning on December 18, 2020, and will ship starting in late January 2021. USA Today ramped up their AR pieces in 2020. W elcome back to Spatial Beats.
In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. In 2020, the AR marketplace was valued at US$14.7 The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices.
Users should be warned that since Magic Leap pivoted to service only enterprise users, that its Magic Leap World online app store isn’t likely to see any new apps outside of the handful that were released between 2018-2020. Image courtesy Magic Leapgic leap.
We’re talking, of course, about Google Glass. Google Glasses were the first arguably-AR glasses on the consumer market, coming out in 2013. After all, it was a Google product and a lot of people expected the world. Google Glass retired to the enterprise sector and much of the public gave up on AR glasses.
Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple envisions a hardware-centric multi-device play. Where does Google fit in all of this? That includes its “search what you see” Google Lens , and Live View 3D navigation. Level-Setting.
Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Let’s see if Facebook will be a worthier opponent than Google. Google releases Chrome 81. Other relevant news.
This is the topic of ARtillery’s recent report, Spatial Computing: 2020 Lessons, 2021 Outlook. Spatial Computing: 2020 Lessons, 2021 Outlook. Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. Foundational Principle.
But did you know that before there was Pokémon GO , Niantic launched a sci-fi-based AR game called Ingress Prime that used OpenStreetMap and Google Maps to create a citywide geocaching game of capture the flag? Augmenting reality isn’t just about what you see, but also about what you hear. Feature Image Credit: Niantic x Sony.
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