AR Insider

JANUARY 11, 2021

This week, we dive into the top-ten tech stories of 2020. A year later Magic Leap ran out of cash and laid off half the company. I’d put Apple in the top ten also for its introduction of lidar (3D depth scans) on the new iPad. Image source: Apple. 2020 showed us a future still arriving, and unevenly distributed.

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Magic Leap Government Apple AR 219

Road to VR

JULY 12, 2019

The Cupertino-based tech giant may be pumping the brakes on its long-rumored Apple AR headset , something that was reportedly slated to see a release as early as 2020. A DigiTimes Taiwan report (via MacRumors ) now suggests that Apple has disbanded the team behind it, effectively putting its consumer AR device on hold.

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Apple AR Magic Leap Motion Capture 273

ARPost

JULY 13, 2020

Already, several top-level companies like LG, Apple , and Sony are joining the market of AR hardware producers, dominated so far by Microsoft and Magic Leap. These new models will be more affordable, lightweight and easy to use, as well as more powerful, with improved performance.

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Trends AR Augmented Reality Magic Leap 396

Road to VR

SEPTEMBER 27, 2021

Nreal is probably best known for its smartphone-tethered AR glasses, dubbed Nreal Light which made headlines back at CES 2019 for its relatively small form-factor in comparison to Magic Leap One or Microsoft HoloLens. The company’s Series C comes at a time when Apple is clearly making preparations for its own XR headsets.

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The Ghost Howls

MAY 1, 2018

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics. Let’s take point 1: Apple is working on an AR/VR headset.

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Apple AR Magic Leap Eye Tracking 153

Road to VR

AUGUST 12, 2020

SEE ALSO Apple is Snapping up Many of Magic Leap's Former Employees. Like other AR headsets, such as HoloLens or Magic Leap One, Nreal Light AR includes 6DOF inside-out tracking, letting users walk around the room and interact with 3D content naturally.

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South Korea Magic Leap AR Samsung 363

ARVR

AUGUST 23, 2022

Entitled Headworn AR Global Revenue Forecast, 2020–2026 , the report examines glasses-based AR revenue totals and subsegments?—?including In that light, its appeal will lie in elegant integration with other Apple hardware and wearables. Magic Leap has meaningfully turned things around,” said Boland.

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Magic Leap AR Los Angeles Wearables 147

Upload VR

OCTOBER 30, 2024

In 2020 Mozilla laid off 250 employees including staff working on Firefox Reality, and in 2022 handed over the project to "open source software consultancy" Igalia, which relaunched it as Wolvic. Originally, WebXR only supported fully immersive VR, and this limitation still exists on Apple Vision Pro for example. Update 1.0's

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AR Insider

JANUARY 24, 2020

And what can we expect in 2020? Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” Then there’s Magic Leap. Like us , McDowall doesn’t see that happening in 2020 for several reasons. Who are the top players? What progress did we see in 2019?

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AR Insider

APRIL 6, 2020

Assuming production ramps back up by early Q3, IDC projects a rebound which brings total 2020 shipments to 7.1 The most growth in 2020 will be in VR, which isn’t surprising given that it’s more mature than AR in its product lifecycle. 2020 projections seem mostly reasonable at 690,000. percent in Q1, followed by 24.1

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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AR Insider

DECEMBER 21, 2020

It’s our last XR round up of 2020, a year like no other. And Apple hasn’t yet played its hand. The product will be available for order beginning on December 18, 2020, and will ship starting in late January 2021. USA Today ramped up their AR pieces in 2020. W elcome back to Spatial Beats.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 476

TechCrunch VR

OCTOBER 20, 2020

The reasons are plentiful, but all tend to circle around the idea that it’s too early for software and too expensive to try to take on Apple or Facebook on the hardware front. On the hardware side, the ghost of Magic Leap’s formerly hyped glory still looms large. Tipatat Chennavasin, The Venture Reality Fund.

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Augmented Reality Magic Leap Hardware Virtual Reality 118

EnterpriseWear

DECEMBER 4, 2018

This year was going to be the year of augmented reality, but by the end of 2018 market analysts were pointing to 2020 or 2021 as the “golden year” of AR. Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Image source: ZDNet.

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Magic Leap Training Wearables Immersion 58

The Ghost Howls

JULY 8, 2019

nReal has been sued by Epic Games for the name too similar to Unreal and by Magic Leap that claims that nReal CEO Chi Xu has stolen the technology of the American company while working there. No one from Magic Leap or nReal is authorized to talk about this topic, so I won’t address it here. Controller.

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XR Today - Mixed Reality tag

OCTOBER 9, 2024

While also support emerging headsets such as Apple Vision Pro, Meta Quest 3, and Magic Leap 2. Despite the decrease in sales, the average selling price increased by over $1000, partly due to the introduction of the Apple Vision Pro. presence.” According to the report, there was a 67.4%

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Magic Leap AR Technology Apple 100

AR Insider

FEBRUARY 1, 2021

In a Q4 2020 earnings call, Zuck notes the launch of Quest 2 drove a 156% increase in the company’s non-advertising revenue. The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. Zuckerberg says Quest 2 will be the first mainstream VR headset. What is up with Google and XR?

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. But it is impressive anyway. It’s believable.

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HTC Apple Magic Leap AR 429

The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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Course Magic Leap AR Oculus 263

Upload VR

MAY 20, 2022

A detailed report from The Information charts the decisions behind the apparent years-long delay of Apple’s upcoming AR/VR headset. Apple’s VR/AR team is called Technology Development Group (TDG) and is led by former Dolby executive Mike Rockwell.

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ARPost

OCTOBER 3, 2019

To the VR community, 2020 can’t come soon enough. For context, he explains that Apple AR is just a rumor at this point. Additionally, “outside of the Magic Leap and Hololens AR headsets, Oculus is the first VR company to announce a solid stance on AR glasses, which is exciting.”. Oculus AR Glasses.

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Upload VR

MARCH 30, 2024

Apple's WWDC24 promises a showcase of visionOS enhancements, a new Apple Pen reportedly supports Vision Pro, iPhone 15 Pro can now capture higher quality spatial videos , while Apple's headset is coming to China. Owlchemy Labs also told us they feel " vindicated " by Apple Vision Pro's approach to VR.

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Arizona Magic Leap China Apple 112

Robert Scoble

JUNE 4, 2019

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Apple is clearly going after Facebook. That became obvious to everyone today as Apple announced a ton of new things, including new AR features for its messenger, and new privacy-focused features, at its World Wide Developer’s Conference.

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TechCrunch VR

FEBRUARY 12, 2020

Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Apple ARKit, Google ARCore ). Tim Merel is managing director of Digi-Capital. More posts by this contributor. VR/AR startup valuations reach $45 billion (on paper).

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Augmented Reality Microsoft Apple AR 75

The Ghost Howls

JUNE 29, 2020

Oculus is stopping selling the Go, will stop accepting apps for its store in December 2020 and will just keep supporting the headset until 2022, when it will be definitely discontinued. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes.

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XR Today - Augmented Reality tag

AUGUST 20, 2024

As popularised by Meta Ray Ban Smart Glasses and the Apple Vision Pro spatial/MR computing headset, interest in VR hardware is moving towards upcoming AR/MR devices. The report indicated that although sales decreased, the average selling price rose by over $1000, partly due to Apple Vision Pro.

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Trends AR South Korea Augmented Reality 92

The Ghost Howls

MAY 9, 2019

I got immediately hyped about this: we are all dreaming about AR glasses like Magic Leap or HoloLens 2 , but what if the future was made of AR contact lenses? Me doing a duck face with a pair of Magic Leap on. It’s an intriguing possibility, that seems taken directly from sci-fi movies. in the future.

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AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

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AR Insider

SEPTEMBER 20, 2019

He also has thoughts on everyone’s AR favorite topic: Apple glasses. He also doesn’t believe it fits Apple’s M.O. nor the status of the underlying technology to expect a 2020 release. Most people thought we’re going to have AR glasses by 2020.

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The Ghost Howls

JUNE 1, 2020

It’s a new month, we’ve reached level 6 of this Jumanji game that is 2020. Shipping is expected for fall 2020. In particular, the ones by Panasonic that were so popular at CES 2020 , are going to be released in 2021. Rony Abovitz steps down from Magic Leap CEO. What will happen next? Top news of the week.

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Magic Leap AR China Unity 233

The Ghost Howls

JANUARY 12, 2020

CES 2020 has shown some interesting XR gadgets. Apple signs a deal with Imagination Technologies. Apple has just signed a multi-year deal with Imagination Technologies. With this agreement, Apple gets access to various IP by this company, and so gets access to this knowledge. Top news of the week. Image by VRgineers).

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AR Oculus Apple Magic Leap 285

The Ghost Howls

JANUARY 19, 2020

I believe that in 2020 the Go will finish its existence. Magic Leap and nReal are trying to find an agreement. The trade secrets lawsuit between Magic Leap and nReal is entering a new phase, where the two companies will start a mediation to try to find a settlement. News worth a mention. Image by nReal).

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The Ghost Howls

MARCH 29, 2021

If we exclude the major tech companies (Facebook, Valve, etc…) and the meteor Magic Leap, this is the first VR company to reach this status, and this is another sign of the health of the virtual reality ecosystem. Many of the investors were already involved in the $20M series C that the company obtained in December 2020.

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The Ghost Howls

SEPTEMBER 21, 2019

And to be the leader in some years, it has to start going public now, also to begin competing with Apple, that will probably announce its AR glasses next year. But Facebook has a big problem and that big problem is called Apple. Concept of a future AR glass by Apple (Image by iDropNews). What will these devices be?

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Oculus AR Augmented Reality Apple 337

The Ghost Howls

JULY 29, 2020

One of the most mind-blowing interviews I had in recent months has been the one with Mojo Vision, the company producing AR contact lenses that got famous during CES 2020. This gives Mojo a quite unique competitive edge over the others: for a company like Apple, it would be easier to directly buy them. Glasses vs contact lenses.

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