Road to VR

JULY 12, 2019

The Cupertino-based tech giant may be pumping the brakes on its long-rumored Apple AR headset , something that was reportedly slated to see a release as early as 2020. A DigiTimes Taiwan report (via MacRumors ) now suggests that Apple has disbanded the team behind it, effectively putting its consumer AR device on hold.

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ARPost

JULY 13, 2020

Already, several top-level companies like LG, Apple , and Sony are joining the market of AR hardware producers, dominated so far by Microsoft and Magic Leap. These new models will be more affordable, lightweight and easy to use, as well as more powerful, with improved performance.

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Road to VR

AUGUST 12, 2020

SEE ALSO Apple is Snapping up Many of Magic Leap's Former Employees. Like other AR headsets, such as HoloLens or Magic Leap One, Nreal Light AR includes 6DOF inside-out tracking, letting users walk around the room and interact with 3D content naturally.

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Road to VR

SEPTEMBER 27, 2021

Nreal is probably best known for its smartphone-tethered AR glasses, dubbed Nreal Light which made headlines back at CES 2019 for its relatively small form-factor in comparison to Magic Leap One or Microsoft HoloLens. The company’s Series C comes at a time when Apple is clearly making preparations for its own XR headsets.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Upload VR

OCTOBER 30, 2024

In 2020 Mozilla laid off 250 employees including staff working on Firefox Reality, and in 2022 handed over the project to "open source software consultancy" Igalia, which relaunched it as Wolvic. Originally, WebXR only supported fully immersive VR, and this limitation still exists on Apple Vision Pro for example. Update 1.0's

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The Ghost Howls

JULY 8, 2019

nReal has been sued by Epic Games for the name too similar to Unreal and by Magic Leap that claims that nReal CEO Chi Xu has stolen the technology of the American company while working there. No one from Magic Leap or nReal is authorized to talk about this topic, so I won’t address it here. Controller.

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Road to VR

MAY 5, 2022

Google is undoubtedly gearing up to release XR headsets of some type in the future, which may compete with devices from Apple, Meta, Microsoft and Snap. In 2020, Google acquired North, a Canada-based company known for creating unobtrusive prescription-compatible smartglasses—a sight more stylish than Google Glass.

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AR Insider

DECEMBER 21, 2020

It’s our last XR round up of 2020, a year like no other. And Apple hasn’t yet played its hand. The product will be available for order beginning on December 18, 2020, and will ship starting in late January 2021. USA Today ramped up their AR pieces in 2020. W elcome back to Spatial Beats.

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. But it is impressive anyway. It’s believable.

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The Ghost Howls

MAY 1, 2018

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics. Let’s take point 1: Apple is working on an AR/VR headset.

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AR Insider

JANUARY 24, 2020

And what can we expect in 2020? Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” Then there’s Magic Leap. Like us , McDowall doesn’t see that happening in 2020 for several reasons. Who are the top players? What progress did we see in 2019?

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XR Today - Augmented Reality tag

JANUARY 16, 2024

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The Saudi Arabia funding has launched Magic Leap’s valuation to more than $4.5

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AR Insider

APRIL 6, 2020

Assuming production ramps back up by early Q3, IDC projects a rebound which brings total 2020 shipments to 7.1 The most growth in 2020 will be in VR, which isn’t surprising given that it’s more mature than AR in its product lifecycle. 2020 projections seem mostly reasonable at 690,000. percent in Q1, followed by 24.1

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AR Insider

FEBRUARY 1, 2021

In a Q4 2020 earnings call, Zuck notes the launch of Quest 2 drove a 156% increase in the company’s non-advertising revenue. The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. Zuckerberg says Quest 2 will be the first mainstream VR headset. What is up with Google and XR?

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The Ghost Howls

MAY 9, 2019

I got immediately hyped about this: we are all dreaming about AR glasses like Magic Leap or HoloLens 2 , but what if the future was made of AR contact lenses? Me doing a duck face with a pair of Magic Leap on. It’s an intriguing possibility, that seems taken directly from sci-fi movies. in the future.

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ARVR

AUGUST 23, 2022

Entitled Headworn AR Global Revenue Forecast, 2020–2026 , the report examines glasses-based AR revenue totals and subsegments?—?including In that light, its appeal will lie in elegant integration with other Apple hardware and wearables. Magic Leap has meaningfully turned things around,” said Boland.

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The Ghost Howls

JULY 29, 2020

One of the most mind-blowing interviews I had in recent months has been the one with Mojo Vision, the company producing AR contact lenses that got famous during CES 2020. This gives Mojo a quite unique competitive edge over the others: for a company like Apple, it would be easier to directly buy them. Glasses vs contact lenses.

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The Ghost Howls

JANUARY 12, 2020

CES 2020 has shown some interesting XR gadgets. Apple signs a deal with Imagination Technologies. Apple has just signed a multi-year deal with Imagination Technologies. With this agreement, Apple gets access to various IP by this company, and so gets access to this knowledge. Top news of the week. Image by VRgineers).

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ARPost

OCTOBER 3, 2019

To the VR community, 2020 can’t come soon enough. For context, he explains that Apple AR is just a rumor at this point. Additionally, “outside of the Magic Leap and Hololens AR headsets, Oculus is the first VR company to announce a solid stance on AR glasses, which is exciting.”. Oculus AR Glasses.

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The Ghost Howls

OCTOBER 27, 2019

Bloomberg publishes new hints on Apple glasses. Every week we have new hints on Apple glasses: it is no more a matter of “if” they will come to the market, but a matter of “when” and “what”. They will also have a dedicated store of AR apps , like it already happens for other Apple gadgets, like the Apple Watch and Apple TV.

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TechCrunch VR

OCTOBER 20, 2020

The reasons are plentiful, but all tend to circle around the idea that it’s too early for software and too expensive to try to take on Apple or Facebook on the hardware front. On the hardware side, the ghost of Magic Leap’s formerly hyped glory still looms large. Tipatat Chennavasin, The Venture Reality Fund.

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The Ghost Howls

MARCH 20, 2019

I’ve made so many friends and built so many relationships covering immersive media for the past three years I will limit my answers to people who are not in the book and with whom I don’t have any kind of a relationship: Apple, Google, and Facebook. VR, perhaps 2020, or 2021. So that’s who I’d like to sit down with and can’t.

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The Ghost Howls

OCTOBER 12, 2020

The author of the video has used a free app available on the Apple Store and with it, it was able to scan 3D objects with a quality and a speed never seen before. Festival of International Virtual & Augmented Reality Stories is set to run from October 7th to November 2nd 2020. Here you are its main points: The 6th annual FIVARS?—?Festival

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The Ghost Howls

JUNE 1, 2020

It’s a new month, we’ve reached level 6 of this Jumanji game that is 2020. Shipping is expected for fall 2020. In particular, the ones by Panasonic that were so popular at CES 2020 , are going to be released in 2021. Rony Abovitz steps down from Magic Leap CEO. What will happen next? Top news of the week.

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AR Insider

SEPTEMBER 20, 2019

He also has thoughts on everyone’s AR favorite topic: Apple glasses. He also doesn’t believe it fits Apple’s M.O. nor the status of the underlying technology to expect a 2020 release. Most people thought we’re going to have AR glasses by 2020.

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Upload VR

MAY 20, 2022

A detailed report from The Information charts the decisions behind the apparent years-long delay of Apple’s upcoming AR/VR headset. Apple’s VR/AR team is called Technology Development Group (TDG) and is led by former Dolby executive Mike Rockwell.

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EnterpriseWear

DECEMBER 4, 2018

This year was going to be the year of augmented reality, but by the end of 2018 market analysts were pointing to 2020 or 2021 as the “golden year” of AR. Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Image source: ZDNet.

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AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

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XR Today - Mixed Reality tag

OCTOBER 9, 2024

While also support emerging headsets such as Apple Vision Pro, Meta Quest 3, and Magic Leap 2. Despite the decrease in sales, the average selling price increased by over $1000, partly due to the introduction of the Apple Vision Pro. presence.” According to the report, there was a 67.4%

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The Ghost Howls

JUNE 15, 2020

At its 2020 Snap Partner Summit , Snap, the company behind the popular social media Snapchat, has made some very interesting announcements, that confirm that it is one of the most important companies in the AR landscape. They don’t want VR because they can’t understand the potential from just videos from inside and outside. Well, maybe.

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TechCrunch VR

FEBRUARY 12, 2020

Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Apple ARKit, Google ARCore ). Tim Merel is managing director of Digi-Capital. More posts by this contributor. VR/AR startup valuations reach $45 billion (on paper).

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Upload VR

MARCH 30, 2024

Apple's WWDC24 promises a showcase of visionOS enhancements, a new Apple Pen reportedly supports Vision Pro, iPhone 15 Pro can now capture higher quality spatial videos , while Apple's headset is coming to China. Owlchemy Labs also told us they feel " vindicated " by Apple Vision Pro's approach to VR.

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XR Today - Augmented Reality tag

AUGUST 20, 2024

As popularised by Meta Ray Ban Smart Glasses and the Apple Vision Pro spatial/MR computing headset, interest in VR hardware is moving towards upcoming AR/MR devices. The report indicated that although sales decreased, the average selling price rose by over $1000, partly due to Apple Vision Pro.

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ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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ARVR

FEBRUARY 19, 2021

The Possibility of AR on the Urban Space Part 1- Introduction Between 2018 and 2020 I set aside some of my time to research a subject I’ve been passionate about for many years: What is the real potential of AR on the Urban context? I presented my research on September 2020 and you can read it in full here.

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XR Today - Augmented Reality tag

MAY 25, 2023

Meta’s Spark, Google’s ARCore, and Apple’s ARKit platforms are some of the best platforms for this. Companies such as Xreal, RealWear, ThirdEye, Magic Leap, and Lenovo have developed smart glasses for industrial field services. AR smart glasses – Users can also view AR content with smart glasses.

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