The Ghost Howls

MARCH 14, 2022

Apple chips may be its secret weapon for XR. The new Apple M-series chips continue to make strides in the tech communities: they are proving to be fast and reliable while being small and consuming little battery power. More info (Apple M chips) More info (Rumors on M2 chips in the upcoming Apple headset). Image by Waymo).

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 541

ARPost

JULY 17, 2020

Universal Everything created Super You in Unity, using Apple’s ARKit 3.5. Super You is compatible with Apple gadgets with the A12 and A13 chip. For iPhones, that includes XS, XR, 11, 11 Pro, 11 Pro Max, and SE (2020). Transforming in Augmented Reality. See Also: ARKit vs ARCore: Image Detection and Tracking.

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AR Insider

DECEMBER 18, 2020

billion in 2020. We call this category “AR as a Service,” and it includes companies of all sizes — from Adobe to Unity to 8th Wall. The wild card here is Apple’s rumored market entrance in 2022. If that happens, it could raise all boats to some degree, as Apple incites mainstream demand. units by 2024.

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Hypergrid Business

FEBRUARY 28, 2020

Although Unity 3D is undoubtedly the most common and trained standards for developing and deploying augmented and virtual reality application for both beginner or expert developer, it is cannot be employed for developing content for some headsets. You also give 5% of net revenues per quarter although its free to use.

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AR Insider

DECEMBER 4, 2020

T he biggest advancement in AR in 2020 was arguably Apple’s iPhone LiDAR camera. LiDAR has mostly been touted by Apple as enhancing iPhone photography — a big competitive differentiator and marketing focus for smartphone players these days. In fact, it was featured in Apple’s keynote to unveil the new camera.

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ARPost

JUNE 17, 2021

The company PhotonLens was announced in November of 2020 to bring consumer AR to the world, specifically the Americas and Europe. Having covered the PhotonLens company announcement at the 2020 Mobile World Conference , ARPost received a special invitation to attend the Photons launch event on June 15. Welcome, PhotonLens!

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The Ghost Howls

OCTOBER 12, 2020

The author of the video has used a free app available on the Apple Store and with it, it was able to scan 3D objects with a quality and a speed never seen before. Someone has made a WebAR exporter for Unity. This means that, even with many limitations, you’ll be able to create WebAR experiences from within Unity.

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AR Insider

MARCH 24, 2020

This post is adapted from ARtillery Intelligence’s report, Spatial Computing: 2019 Lessons, 2020 Outlook. As we roll into 2020, that leaves the question of where we are now? Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Header Image Credit: Apple. AR at Work.

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The Ghost Howls

APRIL 20, 2020

I think the battle with Apple has just begun. Apart from the AWE that has become an online event, as I’ve highlighted in my intro, also Oculus Connect 7 and Gamescom will transition to a fully digital version for 2020. Mozilla updates its Unity WebVR exporter. Of course, Oculus Connect 7 is the one that interests us the most.

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The Ghost Howls

MARCH 21, 2021

A patent filed by Valve in 2020 and granted some days ago shows the work that Valve is doing towards wireless/standalone headsets. After the trial started by Epic towards Apple and Google for their unfair -30% cut, at first Apple, and then Google has lowered it to 15% for the first $1M of revenues (with slightly different conditions).

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The Ghost Howls

MAY 4, 2020

What is interesting is that Facebook’s non-advertising revenues in Q1 2020 signed a +80% with respect to the same period last year, for a total of $297M. Things in Q3-Q4 should be better, but the resulting prediction is that in 2020 XR will have a similar turnaround of 2019. It will be free for everyone for the whole 2020.

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The Ghost Howls

JUNE 1, 2020

It’s a new month, we’ve reached level 6 of this Jumanji game that is 2020. Shipping is expected for fall 2020. In particular, the ones by Panasonic that were so popular at CES 2020 , are going to be released in 2021. Unity launches MARS tools. What will happen next? Top news of the week. Image by HP).

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The Ghost Howls

JUNE 15, 2020

At its 2020 Snap Partner Summit , Snap, the company behind the popular social media Snapchat, has made some very interesting announcements, that confirm that it is one of the most important companies in the AR landscape. They don’t want VR because they can’t understand the potential from just videos from inside and outside.

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XR Today - Mixed Reality tag

JANUARY 6, 2025

When it was introduced in 2020, this headset promised a lot of features most users had never seen before. However, its worth noting that since then, weve seen a lot of development in the MR space, with the likes of the Apple Vision Pro and Meta Quest 3. Initially, the headset generated a lot of hype and its easy to see why.

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The Ghost Howls

AUGUST 3, 2020

OpenXR has arrived at the first version of the standard, and now it has been implemented by all the major vendors : Microsoft has implemented it for HoloLens and WMR; Oculus for Rift and Quest; Valve has implemented it in SteamVR; etc… Talking about game engines, Unreal Engine now already offers it, while Unity is still lagging behind.

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The Ghost Howls

MARCH 2, 2020

Is this really what Apple wants? (Thanks Robert Scoble for this news!). In a prepared statement, the social media declared: “we’re exploring many ways to accelerate VR, and 2020 is going to be an incredible year for VR game launches and announcements. 20 AR trends to follow in 2020. It is a must read. Learn more. Some XR fun.

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Upload VR

JANUARY 30, 2024

Created by DuGames, Rogue Stargun began development in 2020 and was designed from the ground up for Quest. Hand-tracking controls are also being considered for a potential Apple Vision Pro release, though he acknowledges this may take several years. Rogue Stargun, a VR space combat sim, arrives this week on Quest App Lab.

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The Ghost Howls

NOVEMBER 10, 2019

Is Apple partnering with Valve on AR? A report by DigiTimes claims that Apple is partnering with Valve for the production of its AR glasses. According to the same report, the glasses should be released around Q2 2020 , and Taiwan’s ODMs Quanta Computer and Pegatron should handle the assembly job. Image by Eurogamer).

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Due to Covid-19, in early 2020, the offline market was battered in some way. XR technologies’ penetration in enterprises is rising rapidly.

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TechCrunch VR

OCTOBER 7, 2021

Apple is increasingly interested in avatar representations through Memoji, Mark Zuckerberg wants Facebook to be a metaverse company and platforms like Roblox, where users enter a virtual world and buy accessories for their character, have never been more popular. In 2020, Roblox bought Loom.ai and Epic Games acquired HyperSense.

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ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. With the Starboard UI and Apple Glasses release anticipated for Q4 2020/Q1 2021, the world is eagerly awaiting the next generation of extended reality (XR) standards.

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ARVR

JUNE 12, 2020

The Future Of Yoga post COVID-19 2020 has brought us down to our knees. During the 2020 madness, we have been pushed to depend on it more than ever before… What was predicted to be technology’s growth for over a decade has happened in a matter of a few months. Build your first HoloLens 2 Application with Unity and MRTK 2.3.0

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XR Today - Mixed Reality tag

JULY 19, 2024

Now, however, countless companies and developers are beginning to embrace this model, including Varjo (with Varjo Teleport ), Unity, and Unreal. In 2020, researchers developed the NeRFs used by many developers today, which could fill the gaps left by SFMs to create higher-quality images. How Does Gaussian Splatting Work?

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XR Today - Mixed Reality tag

DECEMBER 28, 2023

With the Varjo XR-4 series, the tech leader aims to offer a more affordable and diverse alternative to upcoming headsets like the Apple Vision Pro. The Varjo XR-4 series follows the highly successful XR-3 headsets, launched in 2020 , with more advanced graphics, tracking technology, and integration with the NVIDIA Omniverse.

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VRScout

SEPTEMBER 6, 2016

project worldwide VR/AR industry revenues to be $162B by 2020. Series A round led by Atomico, along with Speedinvest, Y Combinator (of which the company is an alumnus), Dawn Capital, and notable individuals such as the founder of Unity and the former VP of engineering at Netflix and YouTube. Bitmovin announced a $10.3M

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ARVR

JULY 17, 2020

We are not living in this future yet , but there is a strong case to be made that we are accelerating towards it, in 2020, faster than ever before. What about Apple Glass? I was very critical of this approach with the Apple Watch?—?it So how did we get here anyway?

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XR Today - Mixed Reality tag

MAY 10, 2023

SpectreXR is a startup that develops OctoXR, a sensor and tracking technology, which also operates as a Unity game engine plugin for creating realistic, physics-based hand interactions for immersive applications. The approach that Apple takes for interactions will also be a point of interest.

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Robert Scoble

JANUARY 11, 2022

Apple and Unity aren’t going to continue making this mistake, because they have done the kinds of human factor research I have. Apple even built a fake home to study these different contexts in the home. Apple has new eyes on these uses of technology in the home. Here we are.

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XR Today - Mixed Reality tag

AUGUST 3, 2023

Moreover, Apple recently made a huge splash in the XR market with the Vision Pro, an XR device which leverages eye and hand tracking for its spatial computing input system. The device does not use controllers at all, instead, Apple believes that with the XR revolution comes increased usability and accessibility via hand/eye-based inputs.

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XR for Business Podcast

SEPTEMBER 29, 2020

This gave Alan a chance to reflect on the investment landscape of 2020, and is joined by VP of Marketing Alex Colgan to discuss the new normal that COVID has ushered into the VC world. Unity Technologies just went public. And Unity's, I think started. Alan: Welcome to the XR for Business podcast with your host, Alan Smithson.

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XR for Business Podcast

SEPTEMBER 29, 2020

This gave Alan a chance to reflect on the investment landscape of 2020, and is joined by VP of Marketing Alex Colgan to discuss the new normal that COVID has ushered into the VC world. Unity Technologies just went public. And Unity's, I think started. Alan: Welcome to the XR for Business podcast with your host, Alan Smithson.

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Canada Unity Magic Leap Augmented Reality 78

Building the Metaverse

JANUARY 18, 2023

For people who couldn’t realize their creativity in a sandbox or walled-garden — platforms like Unreal and Unity enable the creation of real-time, immersive worlds that simulate reality. Technical note: in all these comps I blur single vs. double precision & matrix vs. vector ops, so it isn’t apples-to-apple.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. (Image by Techgenyz). I find this pretty funny.

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The Ghost Howls

JANUARY 21, 2020

So, here you are how I envision this 2020 in virtual reality! (I’ll I see 2020 as a good year of consolidation, where VR will grow linearly before the expected explosion around 2022. In 2020 this trend will continue, and the more content will get released, the more people will start entering VR. The reasons?

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XR for Business Podcast

SEPTEMBER 29, 2020

This gave Alan a chance to reflect on the investment landscape of 2020, and is joined by VP of Marketing Alex Colgan to discuss the new normal that COVID has ushered into the VC world. Unity Technologies just went public. And Unity's, I think started. Alan: Welcome to the XR for Business podcast with your host, Alan Smithson.

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XR for Business Podcast

OCTOBER 6, 2020

OK, so since we've kind of come from 2015 to 2020, what do you think is going to be the trend moving forward to, let's say, 2025? And it's great that Apple is pushing this pretty hard. There's a lot of rumors [that] Apple's working on that. What is the difference between workflows on Threekit, versus Unity or even Unreal?

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