The Ghost Howls

MARCH 16, 2020

The good news of the week is that I’ve been selected as one of the speakers at AWE USA 2020 ! Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. I hope to see your there, physically or virtually .

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The Ghost Howls

JANUARY 23, 2020

After having written my predictions for virtual reality in 2020 , let’s see what will be the trends for this year in augmented reality. Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands.

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Augmented Reality Magic Leap AR Microsoft 419

Road to VR

MAY 5, 2022

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky. Image courtesy Raxium, Google.

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AR Insider

FEBRUARY 1, 2021

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. In a Q4 2020 earnings call, Zuck notes the launch of Quest 2 drove a 156% increase in the company’s non-advertising revenue. What is up with Google and XR?

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The Ghost Howls

DECEMBER 16, 2019

Magic Leap pivots towards enterprise. At the same time, Magic Leap has also shipped a new runtime for its hardware , with the addition of new nice features like vocal commands. At the same time, Magic Leap has also shipped a new runtime for its hardware , with the addition of new nice features like vocal commands.

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Magic Leap Hand tracking Oculus Head Mounted Display 256

XR Today - Augmented Reality tag

JULY 23, 2024

Magic Leap has reportedly laid off its sales and marketing teams as a result of the company’s decision to focus on licensing the technology behind its headsets. Only a few years ago Magic Leap was making headlines after raising $3.5 Only a few years ago Magic Leap was making headlines after raising $3.5

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Magic Leap Hardware Augmented Reality AR 117

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Magic Leap will meet its fate.

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Augmented Reality Magic Leap AR Apple 541

AR Insider

DECEMBER 21, 2020

It’s our last XR round up of 2020, a year like no other. The product will be available for order beginning on December 18, 2020, and will ship starting in late January 2021. USA Today ramped up their AR pieces in 2020. Eyecandylab launches a Google exclusive AR experience with Red Bull. W elcome back to Spatial Beats.

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Magic Leap Austria Simulation AR 381

XR Today - Augmented Reality tag

JANUARY 3, 2023

To close 2022, Magic Leap’s leadership team underwent a major restructuring following a significant investment from Saudi Arabia’s sovereign wealth fund. The investment by Saudi’s PIF division allows the region to own over 50 percent of Magic Leap’s ownership stake. A 16GB computing pack.

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AR Insider

JANUARY 24, 2020

And what can we expect in 2020? Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” Then there’s Magic Leap. Google learned this the hard way with Google Glass. Like us , McDowall doesn’t see that happening in 2020 for several reasons.

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AR Apple Exercises Wearables 238

ARPost

JUNE 4, 2020

Brands like Bosch, Nreal, 0glasses, and Am Glass by Pacific Future joined Magic Leap, Vuzix, Microsoft HoloLens, and Epson Moverio this year, delivering a new way to experience 2D and 3D content and features. See Also: Reasons Why Brands Will Be Using WebAR Marketing In 2020. They will also impact the e-commerce industry.

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Augmented Reality Magic Leap Retail AR 461

The Ghost Howls

MAY 9, 2019

I got immediately hyped about this: we are all dreaming about AR glasses like Magic Leap or HoloLens 2 , but what if the future was made of AR contact lenses? Me doing a duck face with a pair of Magic Leap on. It’s an intriguing possibility, that seems taken directly from sci-fi movies. in the future.

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AR Magic Leap Augmented Reality France 419

UploadVR Between Realities podcast

DECEMBER 16, 2016

Over the past three years Magic Leap have been one of the darlings of Augmented/Mixed reality. billion in funding from investors such as Google, Andreessen Horowitz and Alibaba. And with the Augmented and Virtual Reality market projected to reach $162 billion by 2020 , some would call that a fair price.

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Magic Leap Technology AR Augmented Reality 100

The Ghost Howls

OCTOBER 12, 2020

At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. Image by Google).

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AR Google Machine Learning Augmented Reality 512

AR Insider

DECEMBER 9, 2019

— Magic Leap, the top-funded company, raised $280 million compared to $1.25 — There were some high-profile flameouts in 2019, including Meta, ODG and Daqri, while others exited below previous funding totals (a veritable down-round), including Leap Motion. 1 — Magic Leap ($280 Million & counting).

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AR Magic Leap Data Leap Motion 196

ARPost

MAY 12, 2022

Magic Leap. Miesnieks has been around the AR block a few times but is probably best known for leading 6D.ai, an AR cloud program developer that was acquired by Niantic in 2020. Of course, companies don’t need to have a keynote to say something interesting. Niantic (and 8th Wall ). Autodesk Inc. Big Rock Creative.

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Unity Magic Leap Groups AR 388

The Ghost Howls

MAY 1, 2018

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. And regarding point 3, the release date of 2020, again: (Image from Make A Meme). Apple reportedly working on a headset for 2020 with “8K” per eye. Apple is aiming at 8K per eye in 2020.

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Apple AR Magic Leap Eye Tracking 162

The Ghost Howls

MAY 13, 2020

Spatial works from the smartphone to the Magic Leap One. It is compatible with: Microsoft HoloLens Oculus Quest Magic Leap One PC VR headsets PC/Mac/smartphone/whatever through the web portal. Considering that Google searching is fundamental in all brainstormings, having such a feature is very handy.

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Magic Leap Video Software Course 299

The Ghost Howls

MARCH 20, 2019

Wikipedia, Google, Yelp, selfies, other forms of social media. I’ve made so many friends and built so many relationships covering immersive media for the past three years I will limit my answers to people who are not in the book and with whom I don’t have any kind of a relationship: Apple, Google, and Facebook. What kind of data?

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Augmented Reality AR Technology Magic Leap 395

VRWorld

SEPTEMBER 14, 2017

Magic Leap Inc. , As stated, they are thinking of taking part in a new financing round of more than $500 million, bringing Magic Leap valuation close to $6 billion. ’s Google, which invested directly in the firm and put Chief Executive Officer Sundar Pichai on the board. Google was one of the first to invest.

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The Ghost Howls

DECEMBER 28, 2018

I know that you like a lot Magic Leap and the work that Rony Abovitz is making… why do you love it so much? ( Duck Face, Magic Leap One on and I’m ready to make lots of girls to fall in love with me. Magic Leap glasses. Magic Leap is a startup as well, even if very big (Image by Magic Leap).

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Data Virtual Reality AR Magic Leap 255

Upload VR

APRIL 15, 2024

In 2020 Mozilla laid off 250 employees including staff working on Firefox Reality, and in 2022 handed over the project to "open source software consultancy" Igalia, which relaunched it as Wolvic. Today Wolvic is available on Meta Quest, Pico, Magic Leap 2, and Huawei VR Glasses.

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Magic Leap Hand tracking Oculus AR 128

AR Insider

MAY 6, 2020

While not swapping anything out, Google is attempting to make the world an ad through its visual search app–Google Lens. Influencer Marketing is expected to grow to an $8 billion industry by 2020 with 62% of marketers saying they are growing their influencer marketing budgets. The Evolution of Brand Ambassadors.

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AR Examples Data Head Mounted Display 404

The Ghost Howls

NOVEMBER 4, 2019

Magic Leap, Niantic, etc…) and by two big countries (USA and China). Magic Leap releases new tools for developers. If you are a Magic Leap developer, you will for sure be happy to discover that the Florida company is releasing a set of tools and facilities to make the development of AR applications easier.

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Magic Leap AR Oculus Hardware 199

The Ghost Howls

NOVEMBER 2, 2020

Then why Magic Leap hasn’t delivered a solid product with 2B?) Facebook will have its own Cloud Gaming Service, entering so the field of the future of gaming where other companies like Google (Stadia!), More info (Using Google Translate). Boost Clock (GHz) 2.25 Memory (GDDR6) 16GB Connectors DisplayPort 1.4

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AR Insider

SEPTEMBER 4, 2019

Millennial shoppers are doing most of their car-buying research online, using popular platforms like Google and YouTube. Callari says RelayCars is currently the only automotive app developed for Magic Leap, and the company is continuing to develop for headsets to stay ahead of the curve.

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Automotive Magic Leap AR Data 167

The Ghost Howls

JUNE 15, 2020

At its 2020 Snap Partner Summit , Snap, the company behind the popular social media Snapchat, has made some very interesting announcements, that confirm that it is one of the most important companies in the AR landscape. They don’t want VR because they can’t understand the potential from just videos from inside and outside. Well, maybe.

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Sony AR Augmented Reality Czech Republic 339

ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. With the Starboard UI and Apple Glasses release anticipated for Q4 2020/Q1 2021, the world is eagerly awaiting the next generation of extended reality (XR) standards.

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Augmented Reality Virtual Reality Tips AR 130

The Ghost Howls

SEPTEMBER 30, 2019

In December, finally Pimax will start shipping also most of the accessories that it has promised during the Kickstarter campaign: Hand-Tracking: $170; Eye-tracking: $300; Modular Audio Strap: $120; Vision comfort kit: $50; 10-meter cable: $100; If you don’t see mention of the new Sword controllers is because they are delayed again until March 2020.

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Oculus Augmented Reality AR Amazon 188

ARVR

FEBRUARY 19, 2021

The Possibility of AR on the Urban Space Part 1- Introduction Between 2018 and 2020 I set aside some of my time to research a subject I’ve been passionate about for many years: What is the real potential of AR on the Urban context? I presented my research on September 2020 and you can read it in full here.

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AR Virtual Reality Augmented Reality Data 147

XR Today - Augmented Reality tag

AUGUST 20, 2024

The report notes that the forecasted uptick hinges on various market leaders, including Google, Sony, Apple, Samsung Electronics, Microsoft, HTC, Oculus, Magic Leap, Blippar, and Upskill. Since the Quest 2 took over the market in 2020, the prices of several consumer headsets have gradually increased.

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AR Insider

OCTOBER 3, 2019

Reports from Bloomberg News and Taiwanese analyst Ming-Chi Kuo have long claimed that Apple would be beginning production on an AR headset this year for release in 2020—one that acts more like a peripheral than an all-in-one device, depending on the iPhone to handle the processing power. What that thing might be depends who you ask.

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AR Apple Augmented Reality Head Mounted Display 150

XR Today - Augmented Reality tag

MAY 25, 2023

Meta’s Spark, Google’s ARCore, and Apple’s ARKit platforms are some of the best platforms for this. Companies such as Xreal, RealWear, ThirdEye, Magic Leap, and Lenovo have developed smart glasses for industrial field services. AR smart glasses – Users can also view AR content with smart glasses.

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Retail Augmented Reality Industry AR 107

UploadVR Between Realities podcast

OCTOBER 15, 2016

Side note that AR will be much bigger than VR, in both the diversity of use cases and market size (analysts predict $30B for VR versus $90B for AR by 2020), but I still believe that most homes will have a dedicated VR space for total immersion. Check out the bottom of this post for a list of VR inspiration. Body movement.

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TechCrunch VR

FEBRUARY 12, 2020

Facebook has talked about its long-term potential to launch smartglasses, but in 2020, its primary presence in the AR market is as a mobile AR platform (note: Facebook is also a VR market leader with Oculus ). Apple ARKit, Google ARCore ). Let’s see what this could mean for the future of AR. Facebook: The messaging play. OS-based (e.g.

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Augmented Reality Microsoft Apple AR 75

AR Insider

NOVEMBER 27, 2019

Across the many “Top Technologies for 2020” lists compiled by the leading research firms around the world, a recurring pattern emerges. Magic Leap has put forth the term Magicverse, a more playful version of a global digital twin that inspires visions of the fantastical.

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EnterpriseWear

JANUARY 10, 2019

The release of Magic Leap One was supposed to be the “magic moment” for consumer AR, the development that finally got consumers excited about augmented reality glasses. AT&T has also promised nationwide 5G by 2020, which is necessary for higher quality AR experiences. Needless to say, it wasn’t. Source: Vuzix.

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