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Snapchat Resurrects AR Lenses via Google Chrome Extension

XR Today - Augmented Reality tag

Snapchat has introduced ‘Snapchat Camera for Chrome’ that enable users to add AR Lenses to their webcams using a Google Chrome extension. Snapchat has obvious ties to the AR world, having introduced Local Lenses in 2020, Spectacles in 2021, and so on. Microsoft is involved in AR in a big way too.

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Spatial Beats: 2020’s Top Ten

AR Insider

This week, we dive into the top-ten tech stories of 2020. B from Google, Disney, AT&T, Alibaba Group, JP Morgan, Kleiner Perkins, Qualcomm, and other brand name investors to make see-through AR glasses, and the content, optics, chips, and AI that go in them. 2020 showed us a future still arriving, and unevenly distributed.

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Spatial Beats: Apple VR, Google Poly & LBVR Hangs On

AR Insider

Finally, why in the name of the geek gods is Google shutting down Poly? Google’s own Tilt Brush, an important content creation tool, relies on Poly. We are waiting and hoping and praying a white knight swoops in to rescue Poly like Microsoft rescued AltspaceVR in the VR winter of 2018. Digital games closed out 2020 with $12.0B

Apple 283
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Power and Responsibility: Highlights from Microsoft Build

Tech Trends VR

We need to ask ourselves not only what computers can do, but what they should do,” said Microsoft CEO Satya Nadella in his opening keynote at Build. By 2020, the average person will generate 1.5GB of data a day, a smart home 50GB and a smart city, a whopping 250 petabytes of data per day. Ethical AI. Kinect gets a Second Life.

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Mozilla is Shutting Down Development on WebXR Social App ‘Hubs’

Road to VR

Mozilla, the company behind the Firefox browser, shuttered most of its web-focused XR development back in 2020. At the time, the company’s web-based social VR app Hubs was spared from the chopping block. Now, after a new organization-wide restructuring, all development on Hubs is set to be wound down in May.

Amazon 298
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The AR Show: Projecting AR’s Fate in 2020

AR Insider

And what can we expect in 2020? Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” For example, struggles that counterbalance 2019’s progress include Microsoft’s challenge in scaling up Hololens II production. Google learned this the hard way with Google Glass.

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Report: Meta in Talks with Magic Leap for Multiyear AR Headset Tech Deal

Road to VR

.” Since it exited stealth in 2014, Magic Leap has released two AR headsets, Magic Leap 1 and Magic Leap 2, which have been compared in functionality to Microsoft’s HoloLens AR headsets. The company has raised over $4 billion, with minority investors including Google, Alibaba, Qualcomm, AT&T, and Axel Springer.