2021 Amazon Magic Leap 
The Ghost Howls
JANUARY 22, 2021
Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). 2021 is going to be an interesting year for AR. In this sense, 2021 will be a very important year, because we’ll start seeing how the mainstream is interested in wearing electronic glasses on their face.
The Ghost Howls
JANUARY 23, 2020
Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands. My duck-face while wearing Magic Leap One glasses. The company to keep an eye on is Magic Leap. Magic Leap should be very careful.
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AR Insider
JULY 5, 2021
As if on cue, enter Matthew Ball, former Amazon Studios strategist turned VC, who has written brilliantly about The Metaverse. Read Ball’s famous post defining the Metaverse in January, 2021, here. Magic Leap CEO Peggy Johnson tells Venture Beat’s Dean Takahashi how they’re getting traction with their enterprise pivot.
The Ghost Howls
AUGUST 1, 2020
2021 will be a building year , where after the virus the world is rebuilding its economy, and consumers will start seeing and experimenting with these new XR technologies. 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices. PS5 + PSVR2.
The Ghost Howls
OCTOBER 12, 2020
If the numbers are real, they are impressive: HoloLens 1 sold 50,000 headsets worldwide during its lifetime, Magic Leap has sold less than 10,000 glasses… and these companies had bigger funding than Nreal. That’s quite sad news, but I guess that someone at AMD is just popping champagne because of this….
EnterpriseWear
DECEMBER 4, 2018
This year was going to be the year of augmented reality, but by the end of 2018 market analysts were pointing to 2020 or 2021 as the “golden year” of AR. Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise.
AR Insider
OCTOBER 31, 2019
It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. ARtillery Intelligence predicts $14B of consumer AR revenues by 2021, with only around $2B of that from hardware sales. by Marko Balabanovic.
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