Road to VR

JANUARY 9, 2024

China-based XR company Xreal (previously Nreal) announced its newest pair of glasses at CES 2024, marking the company’s return to augmented reality right as Apple is prepping its $3,500 Vision Pro for its upcoming launch. Read more about what separates AR and smartglasses here. mm, Width: 48 mm, Height: 161.5

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Road to VR

SEPTEMBER 27, 2021

Nreal is probably best known for its smartphone-tethered AR glasses, dubbed Nreal Light which made headlines back at CES 2019 for its relatively small form-factor in comparison to Magic Leap One or Microsoft HoloLens. The company’s Series C comes at a time when Apple is clearly making preparations for its own XR headsets.

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Road to VR

JANUARY 21, 2022

A report by The Verge maintains Google is also now gearing up to produce an AR headset that could directly compete with similar offerings from the likes of Apple and Meta. Now Kress is back at Mountain View working on Google’s next AR headset.

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AR Insider

AUGUST 9, 2021

If you really want to understand the putative metaverse, listen to this conversation with Viacom/CBS futurist Ted Schilowitz and Magic Leap founder Rony Abovitz. in Revenue in First Half of 2021. It’s very similar to what Apple has been doing for smartphone,” CEO Chi Xu said. “We Virtual beings will also be performing.

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AR Insider

DECEMBER 21, 2020

We’ll all be glad to have it in our rearview mirror but make no mistake, it’s been a big year for XR and tech in general, and the news suggests 2021 will be even bigger. And Apple hasn’t yet played its hand. and delays IPO until 2021. The first game to be released on the Oculus Store will be called ForeVR Bowl in 2021.

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The Ghost Howls

MARCH 15, 2021

It’s because tomorrow the SXSW 2021 starts and together with VRrOOm we have created the virtual spaces for it on VRChat! Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025.

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The Ghost Howls

JANUARY 23, 2020

Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands. My duck-face while wearing Magic Leap One glasses. The company to keep an eye on is Magic Leap. Standalone/All-in-two headsets.

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AR Insider

JULY 5, 2021

Read Ball’s famous post defining the Metaverse in January, 2021, here. Apple and Snap partner JigSpace, the ‘Canva for 3D,’ raises a $4.7M The free VR social world has exploded since adding game consoles and Apple devices. The ETF will trade on the NYSE as META. The Pro Version starts at $49/month for individuals.

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ARVR

MARCH 16, 2023

billion in 2021 to $35.1 Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. And that’s where headworn AR’s biggest looming topic factors in: Apple. If there’s one company that has the potential to jumpstart the market, per its classic “halo effect,” it’s Apple.

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ARVR

JANUARY 22, 2021

10 of my Tech Predictions for 2021 By Tim Frank Andersen, Chief Digital Officer?—?Charlie Charlie Tango The Netflix movie ANON is a great showcase of one possible AR enhanced future 2021 already looks to be a year full of technological breakthroughs. This is the tenth and last of my articles about what to expect in 2021.

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The Ghost Howls

MAY 1, 2018

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics. Let’s take point 1: Apple is working on an AR/VR headset.

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ARVR

OCTOBER 18, 2022

billion in 2021 to $35.1 This is steep growth that leans on a few potential wild cards and inflections, such as Apple’s market entrance. Semblance of Ubiquity Starting at the top, AR headsets are projected to grow in unit sales from 390,000 in 2021 to 10.13 But it’s not just about Apple. billion in 2026, an 80.7

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Upload VR

MAY 20, 2022

Apple is ramping up development of the operating system for its headset, with a plan to launch in 2023, Bloomberg’s Mark Gurman reports. Apple has in recent weeks ramped up development of realityOS (rOS), its operating system that the headset will run, and previewed the headset to the board of directors, Gurman reports.

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The Ghost Howls

JULY 5, 2021

Facebook losses in the VR sector will be around $6B in 2021. and also why the $2+B investment in Magic Leap was not enough to bring it to success. At WWDC, Apple has announced Object Capture, which is a photogrammetry engine built in the iOS runtime. But enough talking about me, now let’s dig into the news!

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ARVR

AUGUST 23, 2022

billion in 2021 to $35.06 In that light, its appeal will lie in elegant integration with other Apple hardware and wearables. Beyond Apple’s speculative entrance, current players continue to define shifts in the headworn AR market. Magic Leap has meaningfully turned things around,” said Boland.

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ARVR

JANUARY 13, 2022

Moreover, 2021 was marked by the emergence of metaverse mania. This was the topic of the latest ARtillery report, Spatial Computing: 2021 Lessons; 2022 Outlook. It involves AR that doesn’t have the rich UX and graphical intensity of a Magic Leap One or Microsoft Hololens 2, but instead prioritizes style and wearability.

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

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XR Today - Augmented Reality tag

JUNE 16, 2022

Augmented reality (AR) remote guidance solutions experts Arvizio announced on Wednesday added support for its Instructor solution for Apple iPads and iPhones, as well as Android smartphones. The news comes after Arvizio debuted Instructor in late 2021. We’ve launched our mobile solution!

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The Ghost Howls

MARCH 20, 2019

I’ve made so many friends and built so many relationships covering immersive media for the past three years I will limit my answers to people who are not in the book and with whom I don’t have any kind of a relationship: Apple, Google, and Facebook. VR, perhaps 2020, or 2021. So that’s who I’d like to sit down with and can’t.

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XR Today - Virtual Reality

DECEMBER 29, 2023

This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world. The latest version of “Meta Quest for Business” builds on the solution introduced in 2021, evolving based on feedback from Meta customers.

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ARPost

APRIL 29, 2021

The platform, which won last year’s Auggie Award for Best Enterprise Solution, is compatible with MR headsets like HoloLens and Magic Leap. There are two premium price tiers with additional affordances, but there is also a free model with an easy sign-in using a Microsoft, Google, or Apple account or with a private email.

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Upload VR

MAY 20, 2022

A detailed report from The Information charts the decisions behind the apparent years-long delay of Apple’s upcoming AR/VR headset. Apple’s VR/AR team is called Technology Development Group (TDG) and is led by former Dolby executive Mike Rockwell.

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EnterpriseWear

DECEMBER 4, 2018

This year was going to be the year of augmented reality, but by the end of 2018 market analysts were pointing to 2020 or 2021 as the “golden year” of AR. Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Image source: ZDNet.

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AR Insider

SEPTEMBER 20, 2019

He also has thoughts on everyone’s AR favorite topic: Apple glasses. He also doesn’t believe it fits Apple’s M.O. My guess is Apple will announce in 2021 and release in 2022. It otherwise becomes an echo chamber which doesn’t advance AR’s mass-market penetration.

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The Ghost Howls

OCTOBER 12, 2020

The author of the video has used a free app available on the Apple Store and with it, it was able to scan 3D objects with a quality and a speed never seen before. That’s quite sad news, but I guess that someone at AMD is just popping champagne because of this….

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The Ghost Howls

JUNE 1, 2020

In particular, the ones by Panasonic that were so popular at CES 2020 , are going to be released in 2021. Rony Abovitz steps down from Magic Leap CEO. This was a very good thing and attracted many people to Magic Leap. I hope that Magic Leap will benefit from it and will recover pretty soon.

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Upload VR

JANUARY 7, 2024

Xreal, formerly Nreal, is a China-based company that actually launched the first consumer AR glasses in the US, Nreal Light , in late 2021. While Nreal Light could only detect flat planes such floors and tables, Xreal Air 2 Ultra can apparently generate a 3D mesh of your room, as Meta Quest 3 and high-end AR devices like Magic Leap 2 can.

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Upload VR

APRIL 26, 2024

The company has repeatedly spoken of its intentions to bring AR glasses to market since 2017, and in 2021 revealed the effort is called Project Nazare. LCoS isn't a new technology, it has been used in movie projectors since the 90s as well as in AR products like HoloLens 1 and Magic Leap 2.

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XR Today - Augmented Reality tag

AUGUST 2, 2023

percent from 2021 to 2028. We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

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Upload VR

MARCH 30, 2024

Apple's WWDC24 promises a showcase of visionOS enhancements, a new Apple Pen reportedly supports Vision Pro, iPhone 15 Pro can now capture higher quality spatial videos , while Apple's headset is coming to China. Owlchemy Labs also told us they feel " vindicated " by Apple Vision Pro's approach to VR.

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Upload VR

JULY 19, 2023

Apple reportedly postponed its full AR glasses “indefinitely” earlier this year, and Google reportedly killed its internal glasses project this year in favor of making the software for third parties instead. LCoS microdisplays were used in HoloLens 1 and are used today in Magic Leap 2.

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The Ghost Howls

JUNE 15, 2020

transforming it in a lightweight browser for iOS that makes Apple users enjoy webpages implementing WebXR. coming in 2021; Very original game Paper Beast is going to be released on PC this summer; Fast Travel Games announces “Wraith: The Oblivion?—?Afterlife For this reason, Mozilla has upgraded its sample WebXR viewer 2.0, Funny link.

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ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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XR Today - Augmented Reality tag

MAY 25, 2023

According to a September 2021 Insight Partners report , the AR retail market is expected to grow at a 24.8 percent compounded annual growth rate (CAGR) from 2021 to 2028. Meta’s Spark, Google’s ARCore, and Apple’s ARKit platforms are some of the best platforms for this. This will surpass $17.8

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XR Today - Mixed Reality tag

SEPTEMBER 11, 2023

headsets in October 2021. Additionally, Microsoft partnered with Magic Leap and Qualcomm this year to revamp Microsoft’s Mixed Reality Toolkit 3 ( MRTK3 ) for developers and enterprise partners – the SDK behind many HoloLens applications. But will Microsoft see future IVAS success?

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XR Today - Augmented Reality tag

MARCH 6, 2023

The company also revealed concepts for its inaugural smart glasses in September 2021, which featured microLED optical waveguides, a 51-gramme form factor, numerous sensor technologies, and standalone functionality. The prototype featured magnetic, compartmentalised parts for detaching and reattaching for greater portability.

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ARVR

NOVEMBER 16, 2021

Enterprise AR: 7 real-world use cases for 2021 I will say that Meta was not unexpected, in fact I have personally known about this work within Facebook for at least 3 years now, I cant imagine that other industry insiders have not known it was coming! How Augmented Reality (AR) is Reshaping the Food Service Industry 3. ExpiCulture?—?Developing

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