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Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). 2021 is going to be an interesting year for AR. In this sense, 2021 will be a very important year, because we’ll start seeing how the mainstream is interested in wearing electronic glasses on their face.
The global pandemic has changed the rules for everything, and the situation is so confusing and so rapidly evolving that any prediction for 2021 is completely unreliable, too. 2021 won’t be the year of VR. Well, let’s be honest, this won’t happen in 2021, either.
He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more!
Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!
With Apples Vision Pro already on the market, Samsungs focus will be on providing a more advanced user experience, an industry insider told ETNews. In 2021, Microsoft leaker ‘WalkingCat’ posted two leaked videos showing off futuristic AR concept devices from the company.
In the company’s Q3 2021 earnings call Facebook today said it expects its XR investments this year to top $10 billion, and advised investors that it plans to spend even more than that in subsequent years. The post Facebook’s 2021 XR Investments to Total $10 Billion, Even More in 2022 & Beyond appeared first on Road to VR.
In terms of compatibility, the platform is cross-compatible with nearly every major VR & AR device, including the HTC Vive, Oculus Quest 2, Microsoft HoloLens 2, as well as AR-enabled iOS and Android devices; it’s never been easier to take your friends’ money!
The company has since teased hardware and a collaboration with Microsoft Mesh , so their AWE appearance could mean anything. Bar-Zeev is currently in consulting and advising but has done work for the likes of Apple, HoloLens, Second Life, Google Earth, and more. See Also: Top XR Events in 2021 That Should Be on Your Must-Attend List.
How many XR headsets is Apple working on, and when can we get our hands one them? We are waiting and hoping and praying a white knight swoops in to rescue Poly like Microsoft rescued AltspaceVR in the VR winter of 2018. Apple headset to be a pricey, niche VR precursor to eventual AR headset. The company plans to IPO in Q2/2021.
In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. Apple to launch a second “more affordable” headset in 2025. Other relevant news. Image from the web).
SAN FRANCISCO, August 26, 2021: ARtillery Intelligence has released a new report that projects headworn AR revenue to grow from $1.6 But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Billion by 2025. billion in 2020 to $17.7
Company’s like Apple and Meta are leaving Samsung in the virtual dust. While company’s such as Apple and Meta have already begun the development of their own dedicated XR devices, however, Samsung has continued to focus on expanding its lineup of foldable smartphones. respectively. respectively.
Magic Leap’s next-gen AR headset, Magic Leap 2, is officially slated to launch sometime in 2021. Its 2021 release date is also encroaching upon the same time frame Apple reportedly could release its first AR device too.
billion in 2021. billion in 2021,” states IDC’s report. IDC themselves predicted in 2011 that by 2015, Microsoft’s then new (and now dead) Windows Phone platform would overtake Apple’s IOS as in the mobile phone market. Meanwhile, VR headsets grow from $2.1 billion in 2016 to $18.6
Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.
New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.
Nreal is probably best known for its smartphone-tethered AR glasses, dubbed Nreal Light which made headlines back at CES 2019 for its relatively small form-factor in comparison to Magic Leap One or Microsoft HoloLens. The company’s Series C comes at a time when Apple is clearly making preparations for its own XR headsets.
The collaboration between Microsoft and Samsung is now over. Some months ago, some important magazines leaked that Microsoft might have abandoned the HoloLens project. According to a new leak, Microsoft scrapped the plans for a HoloLens 3, and also the collaboration with Samsung has been brought to an end. Other relevant news.
The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.
Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. It is weird that Apple wants to create a new standard even there. Apple is doing a great job of masking what it is actually doing. Top news of the week.
This is the topic of ARtillery’s recent report, Spatial Computing: 2020 Lessons, 2021 Outlook. Spatial Computing: 2020 Lessons, 2021 Outlook. The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses.
The thought is that devices like Apple Watch and AirPods condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Classic Apple. That includes smartwatches and “hearables” such as Apple AirPods and its equivalents. Trojan Horse.
The news of the week is that Meta is poaching talents from all the other companies : in particular, it has been able to “steal” 100 employees from the HoloLens team in Microsoft. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple may have delays for its headset.
It’s because tomorrow the SXSW 2021 starts and together with VRrOOm we have created the virtual spaces for it on VRChat! Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025.
Army’s multi-year contract with Microsoft to deploy Hololens 2 for logistics and combat. Another factor that could stimulate a consumer AR spending shift is Apple. Its smart glasses are projected to hit the market in 2022, which could create a classic Apple “halo effect.” This total also includes the U.S.
Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies. See Also: AR Apps With Artificial Intelligence in 2021. I am not the only one who has identified this trend. The Beginnings of a New Tech Cycle.
That will happen as the underlying technology improves and slims down; and as the industry’s ultimate wild card is played: Apple Glass. To break down all of the above — including Apple AR discourse — and to dive deeper on the latest figures, ARtillery chief analyst Mike Boland recently gave a virtual-event presentation.
Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. More info (Speculation on PSVR2 inside-out tracking) More info (Another interview teasing PSVR2 in 2021). supports VR.
Meta’s earnings report for 2021 has both lights and shadows. We were all waiting for it, and then it finally arrived: Meta has finally released its earning reports for 2021, and for the first time it treated its Reality Labs division as a separate entity, so we know how well it is performing. Top news of the week. Image by Meta).
Microsoft is squarely at the forefront of the immersive technology race. Along with Lenovo, Apple, Pico, Meta, and XREAL, Microsoft has become a top player in the market. Microsoft is notably receptive towards XR application flexilibty and acecssiblity, with the new OpenXR coding feature in Windows Holographic version 1.1.
I think I’ll miss the joys of summer (and all the trophies that Italy has won), but at least I’ll be able to enjoy again some delicious hot chocolate Before leaving you to the news of the week, I’m happy to announce to you that I’ve been selected as a speaker for AWE US 2021 ! Apple VR headset may feature a 3000PPI microOLED display.
Over the past few years, the US Army has worked with Microsoft and its HoloLens division to create a bespoke headset purpose-built to boost military tactics and awareness. For Microsoft, the US Army IVAS contract reached an estimated $22 billion, a substantial figure for any headset vendor. The firm debuted version 1.2 pounds to 2.85
Resolution Games, developers behind VR tabletop game Demeo (2021) , announced it’s working with Hasbro and Wizards of the Coast to create a VR game set in the Dungeons & Dragons universe. It was only on the platform for a few years however, and was gone long before Microsoft shut down Altspace VR in March 2023.
Additionally, the Shenzhen-based firm debuted the VR Glass headset in November 2021. The firm used an artificial intelligence (AI) network and Microsoft’s Mixed Reality Toolkit to enable outward tracking and navigation during advertisements. The Apple integration proved highly popular across the Nreal user base.
Metro Awakening , Trombone Champ: Unflattened , Microsoft Flight Simulator 2024 and DIG VR led the charge, followed by Dumb Ways: Free for All , EXOcars , By Grit Alone , Ember Souls , Bounce Arcade and Augmented Empire. That will be available through an Apple Arcade subscription. Interested to learn about more upcoming VR games?
Using their public projections from Q1 2021, we might reasonably expect they spend about $6 billion on XR this year for salaries, hardware and overhead. It’s likely that Sony and Microsoft start to actually make money on the massive quantities of identical hardware by mid-cycle. I’ll do some simple math based on public information.
Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.
Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Microsoft. Enterprise AR: 7 real-world use cases for 2021 Owning Enterprise AR Among tech giants investing in AR, Microsoft continues to show strong signs as a leading platform for enterprise productivity.
. “[Everyone who builds electronics] ended up running into the same problem simultaneously—you go from, ‘Oh, we’re in great shape,’ to, ‘What do you mean Apple or Microsoft just bought the next two years’ supply of this just so they could make sure they aren’t going to run out?'”
In the middle of this, of course, the Apple Vision Pro was also an iPhone moment, without forgetting Half-Life: Alyx in the mix. This is not a tweet, it is a #metaverse message… #VirtualReality #VR #AR pic.twitter.com/f9aDJ2mbc3 — TonyVT SkarredGhost (@SkarredGhost) July 25, 2021 An old meme.
Facebook losses in the VR sector will be around $6B in 2021. Yes, you’ve read it well… they will lose around $6B only in 2021, to carry on their XR ecosystem dominance goal. Microsoft too had to lose $10B to let Xbox enter the gaming console market and compete with PlayStation. Image by Microsoft). Top news of the week.
This week, reports are circulating on social media platforms such as Linkedin highlighting how Hololens/Microsoft Mixed Reality Partners are receiving “ last time to buy ” incentives for the Hololens 2 device while also noting that first-generation HoloLens devices will soon receive a final update.
This month, Microsoft successfully completed an MR hardware trial period with the US Army, allowing the firm to continue innovating the Hololens product while leveraging a massive military contract which currently sits as a $22 billion investment for the US Army. But will Microsoft see future IVAS success? headsets in October 2021.
billion in 2021 to $35.1 Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. And that’s where headworn AR’s biggest looming topic factors in: Apple. If there’s one company that has the potential to jumpstart the market, per its classic “halo effect,” it’s Apple.
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