The Ghost Howls

JULY 18, 2022

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. Apple to launch a second “more affordable” headset in 2025. Other relevant news. Image from the web).

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VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. While company’s such as Apple and Meta have already begun the development of their own dedicated XR devices, however, Samsung has continued to focus on expanding its lineup of foldable smartphones. respectively. respectively.

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AR Insider

AUGUST 26, 2021

SAN FRANCISCO, August 26, 2021: ARtillery Intelligence has released a new report that projects headworn AR revenue to grow from $1.6 But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Billion by 2025. billion in 2020 to $17.7

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Road to VR

MARCH 19, 2017

billion in 2021. billion in 2021,” states IDC’s report. IDC themselves predicted in 2011 that by 2015, Microsoft’s then new (and now dead) Windows Phone platform would overtake Apple’s IOS as in the mobile phone market. Meanwhile, VR headsets grow from $2.1 billion in 2016 to $18.6

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AR Insider

JANUARY 25, 2021

How many XR headsets is Apple working on, and when can we get our hands one them? We are waiting and hoping and praying a white knight swoops in to rescue Poly like Microsoft rescued AltspaceVR in the VR winter of 2018. Apple headset to be a pricey, niche VR precursor to eventual AR headset. The company plans to IPO in Q2/2021.

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Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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Google AR Holography Magic Leap 361

Road to VR

SEPTEMBER 27, 2021

Nreal is probably best known for its smartphone-tethered AR glasses, dubbed Nreal Light which made headlines back at CES 2019 for its relatively small form-factor in comparison to Magic Leap One or Microsoft HoloLens. The company’s Series C comes at a time when Apple is clearly making preparations for its own XR headsets.

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Road to VR

DECEMBER 13, 2019

Magic Leap’s next-gen AR headset, Magic Leap 2, is officially slated to launch sometime in 2021. Its 2021 release date is also encroaching upon the same time frame Apple reportedly could release its first AR device too.

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The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

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The Ghost Howls

NOVEMBER 7, 2022

The collaboration between Microsoft and Samsung is now over. Some months ago, some important magazines leaked that Microsoft might have abandoned the HoloLens project. According to a new leak, Microsoft scrapped the plans for a HoloLens 3, and also the collaboration with Samsung has been brought to an end. Other relevant news.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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ARPost

MARCH 12, 2021

Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies. See Also: AR Apps With Artificial Intelligence in 2021. I am not the only one who has identified this trend. The Beginnings of a New Tech Cycle.

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The Ghost Howls

JANUARY 17, 2022

The news of the week is that Meta is poaching talents from all the other companies : in particular, it has been able to “steal” 100 employees from the HoloLens team in Microsoft. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple may have delays for its headset.

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AR Insider

NOVEMBER 19, 2020

The thought is that devices like Apple Watch and AirPods condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Classic Apple. That includes smartwatches and “hearables” such as Apple AirPods and its equivalents. Trojan Horse.

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AR Insider

MARCH 30, 2021

This is the topic of ARtillery’s recent report, Spatial Computing: 2020 Lessons, 2021 Outlook. Spatial Computing: 2020 Lessons, 2021 Outlook. The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. It is weird that Apple wants to create a new standard even there. Apple is doing a great job of masking what it is actually doing. Top news of the week.

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Road to VR

JANUARY 24, 2024

Resolution Games, developers behind VR tabletop game Demeo (2021) , announced it’s working with Hasbro and Wizards of the Coast to create a VR game set in the Dungeons & Dragons universe. It was only on the platform for a few years however, and was gone long before Microsoft shut down Altspace VR in March 2023.

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Gaming Strategy Samsung Microsoft 348

The Ghost Howls

MARCH 15, 2021

It’s because tomorrow the SXSW 2021 starts and together with VRrOOm we have created the virtual spaces for it on VRChat! Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025.

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AR Insider

DECEMBER 10, 2020

Army’s multi-year contract with Microsoft to deploy Hololens 2 for logistics and combat. Another factor that could stimulate a consumer AR spending shift is Apple. Its smart glasses are projected to hit the market in 2022, which could create a classic Apple “halo effect.” This total also includes the U.S.

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. More info (Speculation on PSVR2 inside-out tracking) More info (Another interview teasing PSVR2 in 2021). supports VR.

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Augmented Reality Virtual Reality Apple Tools 398

The Ghost Howls

FEBRUARY 7, 2022

Meta’s earnings report for 2021 has both lights and shadows. We were all waiting for it, and then it finally arrived: Meta has finally released its earning reports for 2021, and for the first time it treated its Reality Labs division as a separate entity, so we know how well it is performing. Top news of the week. Image by Meta).

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The Ghost Howls

SEPTEMBER 20, 2021

I think I’ll miss the joys of summer (and all the trophies that Italy has won), but at least I’ll be able to enjoy again some delicious hot chocolate Before leaving you to the news of the week, I’m happy to announce to you that I’ve been selected as a speaker for AWE US 2021 ! Apple VR headset may feature a 3000PPI microOLED display.

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ARVR

JUNE 14, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Microsoft. Enterprise AR: 7 real-world use cases for 2021 Owning Enterprise AR Among tech giants investing in AR, Microsoft continues to show strong signs as a leading platform for enterprise productivity.

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Road to VR

JANUARY 25, 2021

. “[Everyone who builds electronics] ended up running into the same problem simultaneously—you go from, ‘Oh, we’re in great shape,’ to, ‘What do you mean Apple or Microsoft just bought the next two years’ supply of this just so they could make sure they aren’t going to run out?'”

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AR Insider

SEPTEMBER 3, 2021

That will happen as the underlying technology improves and slims down; and as the industry’s ultimate wild card is played: Apple Glass. To break down all of the above — including Apple AR discourse — and to dive deeper on the latest figures, ARtillery chief analyst Mike Boland recently gave a virtual-event presentation.

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The Ghost Howls

JULY 5, 2021

Facebook losses in the VR sector will be around $6B in 2021. Yes, you’ve read it well… they will lose around $6B only in 2021, to carry on their XR ecosystem dominance goal. Microsoft too had to lose $10B to let Xbox enter the gaming console market and compete with PlayStation. Image by Microsoft). Top news of the week.

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ARVR

MARCH 16, 2023

billion in 2021 to $35.1 Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. And that’s where headworn AR’s biggest looming topic factors in: Apple. If there’s one company that has the potential to jumpstart the market, per its classic “halo effect,” it’s Apple.

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XR Today - Augmented Reality tag

JULY 8, 2024

Microsoft is squarely at the forefront of the immersive technology race. Along with Lenovo, Apple, Pico, Meta, and XREAL, Microsoft has become a top player in the market. Microsoft is notably receptive towards XR application flexilibty and acecssiblity, with the new OpenXR coding feature in Windows Holographic version 1.1.

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AR Insider

JULY 22, 2021

Using their public projections from Q1 2021, we might reasonably expect they spend about $6 billion on XR this year for salaries, hardware and overhead. It’s likely that Sony and Microsoft start to actually make money on the massive quantities of identical hardware by mid-cycle. I’ll do some simple math based on public information.

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ARVR

JANUARY 29, 2021

© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.

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The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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XR Today - Mixed Reality tag

AUGUST 21, 2024

Over the past few years, the US Army has worked with Microsoft and its HoloLens division to create a bespoke headset purpose-built to boost military tactics and awareness. For Microsoft, the US Army IVAS contract reached an estimated $22 billion, a substantial figure for any headset vendor. The firm debuted version 1.2 pounds to 2.85

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The Ghost Howls

NOVEMBER 19, 2023

In the middle of this, of course, the Apple Vision Pro was also an iPhone moment, without forgetting Half-Life: Alyx in the mix. This is not a tweet, it is a #metaverse message… #VirtualReality #VR #AR pic.twitter.com/f9aDJ2mbc3 — TonyVT SkarredGhost (@SkarredGhost) July 25, 2021 An old meme.

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Upload VR

MAY 20, 2022

Apple is ramping up development of the operating system for its headset, with a plan to launch in 2023, Bloomberg’s Mark Gurman reports. Apple has in recent weeks ramped up development of realityOS (rOS), its operating system that the headset will run, and previewed the headset to the board of directors, Gurman reports.

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ARVR

DECEMBER 21, 2020

Let’s take a look at the top 17 stats, trends, and facts for 2021 regarding augmented reality and its use. Stat: Well over 2000+ AR Mobile Apps Are Already Available in the Apple app store blowing Android out the water. Fact: Microsoft’s First-Generation AR Glasses, HoloLens, Sold Over 50,000 Units.

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XR Today - Virtual Reality

NOVEMBER 16, 2022

Additionally, the Shenzhen-based firm debuted the VR Glass headset in November 2021. The firm used an artificial intelligence (AI) network and Microsoft’s Mixed Reality Toolkit to enable outward tracking and navigation during advertisements. The Apple integration proved highly popular across the Nreal user base.

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XR Today - Mixed Reality tag

SEPTEMBER 11, 2023

This month, Microsoft successfully completed an MR hardware trial period with the US Army, allowing the firm to continue innovating the Hololens product while leveraging a massive military contract which currently sits as a $22 billion investment for the US Army. But will Microsoft see future IVAS success? headsets in October 2021.

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