AR Insider

DECEMBER 8, 2020

As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s Apple. Apple of My Eye.

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XR Today - Mixed Reality tag

NOVEMBER 15, 2024

Will the Apple Vision Pro be discontinued? In the last couple of months, numerous reports have emerged suggesting that Apple is either slowing down or completely halting production of its flagship headset. So, what does that mean for Apple’s future in the extended reality market? Apple Cuts Vision Pro Shipments: Is This the End?

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Road to VR

DECEMBER 13, 2023

According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset.

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Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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Road to VR

FEBRUARY 28, 2024

The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014. With Apple bringing new ideas to the table, the headset has prompted reflections on the XR industry up to this point and where things are headed.

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Upload VR

MARCH 12, 2025

Google is in "final talks" to acquire AdHawk, a startup that makes ultra-low-power eye tracking tech for headsets and glasses, Bloomberg reports. If it goes through, AdHawk employees will join Google's Android XR team. If it goes through, AdHawk employees will join Google's Android XR team.

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Road to VR

MAY 28, 2024

Google’s directly competing services aren’t on Vision Pro, but that doesn’t mean the company isn’t doing business on Apple’s headset altogether, as it has now brought two of its most influential VR games to Vision Pro. This technically makes for the first Google-owned apps to release on Vision Pro.

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XR Today - Virtual Reality

JUNE 13, 2022

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

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ARVR

DECEMBER 2, 2021

To keep you up to speed about the latest developments, we assembled the trends in AR you to watch out for in 2022. However, in cases where a reliable Wi-Fi network already exists, Apple’s iPhone AR is good enough to handle indoor positioning using Wi-Fi RF patterns. 6Augmented Reality Trends to Watch Out for in 2022.

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Road to VR

FEBRUARY 16, 2024

Owlchemy Labs, the Google-owned VR studio, announced it’s bringing the chart-topping VR games Job Simulator (2016) and its sequel Vacation Simulator (2019) to Apple Vision Pro. The post Two Classic VR Games From Google’s VR Studio Coming Soon to Vision Pro appeared first on Road to VR.

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The Ghost Howls

MARCH 14, 2022

I can’t wait to discover more on Q3 2022 when the headset should be launched. Apple chips may be its secret weapon for XR. The new Apple M-series chips continue to make strides in the tech communities: they are proving to be fast and reliable while being small and consuming little battery power. literally can’t wait.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.

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Road to VR

SEPTEMBER 3, 2022

The agreement was a big enough deal that the CEOs of both companies made the announcement together during the IFA 2022 conference. “We’re But there’s likely another major reason for this partnership—it brings two allies together against a common threat: Apple.

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ARVR

JANUARY 21, 2022

Let’s take a look at some of the augmented reality trends driving innovation in 2022. APPLE ARKIT 5 The latest version of Apple’s open source mobile augmented reality development toolset, ARKit 5 , offers significant improvements from ARKit 4. The improving technology also stands to allow for greater efficiency in the workplace.

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AR Insider

OCTOBER 8, 2019

To characterize activity so far and to extrapolate market directions, we’ll take a closer look at three examples: Apple, Google and Bose. Starting with Apple, understanding its hearables ambitions requires first looking at its rumored AR glasses. Regardless of timing, we remain confident that Apple AR glasses are coming.

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ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. The concept of augmented reality is no longer new.

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The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. What is even more interesting is that this device will be built in partnership with Google and Qualcomm.

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XR Today - Virtual Reality

JANUARY 22, 2024

Alongside Apple’s marketplace debut next week, XR devices may have their mainstream moment in 2024. Since 2022, Disney worked on various XR initiatives to help build start-ups and to assist with the firm’s own R&D into Disney-branded XR entertainment services. However, in 2023, the momentum shifted.

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Road to VR

FEBRUARY 27, 2024

Not only are Snapdragon chips in every single one of Meta’s standalone XR headsets, the two companies publicly announced a multi-year collaboration around XR chipsets back in 2022. Hugo Swart reveals Snapdragon XR2 | Image courtesy Qualcomm “After 20 years at Qualcomm, I am embarking on a new journey,” Swart announced.

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GizModo VR

MAY 11, 2022

Google used its I/O Developer Conference this year to introduce the world to the latest family of Pixel products, including a new member in the Pixel Watch. Yes, the long-awaited smartwatch has finally been announced, giving hope to Android users awaiting a true rival to the Apple Watch. While the Pixel Watch won’t… Read more.

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Digital Trends

JULY 24, 2022

Let the battle of the high-end cheap smartphones begin: Google Pixel 6a vs. Apple iPhone SE (2022). Which one is right for you?

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ARPost

JANUARY 29, 2020

Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. Fast-forward a few years from the failing Google Glass, and now it turns out the popularity of smart-glasses has increased again, thanks to numerous new developments.

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Mashable VR

MARCH 18, 2022

18, 2022, 3:08 p.m. EDT Google Maps is back up and running all over the world as of Friday afternoon. Google Maps went down Friday, March 18, for some users, making it difficult to find directions for driving, walking, biking and modes of transportation. Other apps that use Google Maps are experiencing issues as well.

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AR Insider

JANUARY 16, 2020

The first 2020 prediction involves the question on everyone’s mind: Apple AR glasses. Given Apple’s ability to mainstream emerging tech, the AR sector is hoping for some of that signature halo effect to accelerate things. That could come in the form of Apple AR glasses and their mainstreaming effect. Training Wheels.

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Digital Trends

MARCH 16, 2022

Apple's iPhone SE (2022) is finally here. But is it good enough to take on the Google Pixel 5a 5G? Here's how the two sub-$500 phones stack up.

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Road to VR

APRIL 15, 2022

— Boz (@boztank) April 14, 2022. Bosworth says the 25% platform fee will also be applied to other platforms beyond the web-based version, albeit after Apple/Google/Whoever takes their cut. Like on the Meta platform for Quest, that works out to (depending on the platform) more or less an effective rate of 47.5%

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VRScout

FEBRUARY 16, 2022

But did you know that before there was Pokémon GO , Niantic launched a sci-fi-based AR game called Ingress Prime that used OpenStreetMap and Google Maps to create a citywide geocaching game of capture the flag? link] — Megan Quinn (@msquinn) February 15, 2022. Audio AR is in the early stages and we’re leaning in.

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Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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ARVR

JANUARY 24, 2022

This was the topic of the latest ARtillery report, Spatial Computing: 2021 Lessons; 2022 Outlook. Enterprise AR: 7 real-world use cases for 2021 Search What You See After unpacking our prediction about 2022 AR ad revenue gains last week , we switch gears to drill down on a separate prediction: visual search’s rise. ExpiCulture?—?Developing

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Mashable VR

MAY 24, 2022

Apple sent out the press invite for the 2022 edition of its annual Worldwide Developer Conference, or WWDC, on Tuesday. You’ll be able to watch it live on Apple’s website. Credit: Apple. It’s a software showcase for Apple, so don’t expect to see a new iPhone. Taylor) Swiftly approaching?

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GizModo VR

SEPTEMBER 9, 2022

We’ve used both sets of native apps for years, and thought it was time to deliver our verdict for 2022. Choosing a phone isn’t just about choosing between iOS and Android: It’s also about deciding which apps you’re going to pick for your emails, your driving directions, your music, and everything else. Read more.

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XR Today - Augmented Reality tag

JUNE 21, 2024

If you think that Google AR Glasses are nothing but a distant dream, it might be time to think again. Sure, Google Glass turned out to be a flop, and Google’s Iris Project was eventually canceled – but it seems like the tech giant hasn’t given up on the smart glasses market just yet. Could Google be next?

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ARVR

MAY 2, 2022

As we roll through 2022, it’s time for our annual ritual of synthesizing the lessons from recent history and formulating the outlook for the near term. Entitled Spatial Computing: 2021 Lessons; 2022 Outlook , it joins our report excerpt series. it’s Apple. But the question is, what’s Apple’s strategy?

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Mashable VR

MARCH 27, 2022

The Russian payment card system called Mir will no longer be hosted on Apple Pay, adding to the existing restrictions against Russian economic activity enacted via Apple's contactless payment service. Apple also alerted Russia's National Card Payment System (NSPK). SEE ALSO: Apple says Tap to Pay is coming later this year.

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Tech Trends VR

SEPTEMBER 25, 2018

Their first MR project used Google Tango and the Microsoft HoloLens to bring a rare digital tank from their game to a real-life exhibit at the Tank Museum at Bovington , UK. Apple ARKit, Google ARCore and Facebook Camera Effects could deliver more than 900 million installed base by the end of this year, jumping to nearly 3.5

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ARVR

MARCH 16, 2023

2022 was an incremental year for AR & VR, which both continue to gradually push forward in gaining mainstream traction. Our research arm ARtillery Intelligence’s recent report Spatial Computing: 2022 Lessons, 2023 Outlook tackles these questions. And that’s where headworn AR’s biggest looming topic factors in: Apple.

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